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DeVry University. Dave Pauldine, President. DeVry University – 84 Locations in North America. 52,000 students 21 associate, bachelor’s and master’s degree programs. H ands on, small classes I n 3 years get a 4 year degree R eputation/real world faculty E mployment results: 90/40.

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DeVry University

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DeVry University

Dave Pauldine, President


DeVry University – 84 Locations in North America

  • 52,000 students

  • 21 associate, bachelor’sand master’s degree programs


Hands on, small classes

In 3 years get a 4 year degree

Reputation/real world faculty

Employment results: 90/40

DVU is “HIRE” education!

DeVry University Advantage


Optimize the Core

  • Implement market-driven, local strategies

  • Enrollment growth via high school andadult learner markets

  • Improve execution

  • Optimize real estate configuration


1. Market-Driven, Local Strategies

Market-Driven Strategies

Product

Place

Promotion

  • FROM: All programs in all locations

  • TO: Base on local market conditions

  • National and local marketing

  • Strategic points of presence in a market

  • Campus, small campus, DVUC


2. High School AND Adult Markets

Growth Strategy

Adult Student Market

High School Market

  • New organizationalstructure

  • New presentation

  • Increased coverage area via more presenters

  • High school partnerships


5,000+ high schools visited

≈ 750,000 students reached

Career workshops

FY’07 High School Coverage in North America


Senior Event Profiles

*FY’07 is projected as of 5/11/07


Partnership: Chicago and Columbus Public Schools

Dual credit program

H.S. diploma and associate degree

Grad rate:* 96% (H.S.); 84% (A.S. degree)

25% go on to DeVry

Goodwill: Greater access to public schools

DeVry UniversityAdvantage Academy

*Chicago


2. High School AND Adult Markets

Growth Strategy

Adult Student Market

High School Market

  • New organizationalstructure

  • New presentation

  • Increased coverage area via more presenters

  • High school partnerships

  • 4-6 start-ups

  • Accelerated online growth strategy

  • Corporate development

  • Dedicated KGSMresources


3. Improve Execution

New Student

Recruitment

Retention

Graduate

Employment

  • Better integration of marketing and recruiting

  • Investment in new system

  • Employer of choice


3. Improve Execution

New Student

Recruitment

Retention

Graduate

Employment

  • Better integration of marketing and recruiting

  • Investment in new system

  • Employer of choice

  • Speed to register campaign

  • Enhance “resume” recruitment

  • First course


3. Improve Execution

New Student

Recruitment

Retention

Graduate

Employment

  • Better integration of marketing and recruiting

  • Investment in new system

  • Employer of choice

  • Speed to register campaign

  • Enhance “resume” recruitment

  • First course

  • The DeVry Advantage: 90/40

  • Best in class career services offices

  • Corporate alliances


1975

Since 1975, DeVry University has graduated

219,542students.

Of graduates in the active job market,90.1%were employed in career-related positions

within six months of graduation.


Top 10 Employers of DeVry Grads

Source: Company data 2004-2006.


Re-deploy Real Estate Assets

4. Optimize Real Estate Configuration

  • Low campus utilization

  • Yet, under-penetrated geographic coverage


Real Estate Optimization Actions

April ’05, Phoenix, AZ

August ’06, Fort Washington, PA

Sept ’06, West Hills, CA

Dec ’06, Columbus, OH

Jan ’07, Addison, IL

Mar ’07, Tinley Park, IL

May ’07, Calgary, Alberta

May ’07, North Brunswick, NJ


4. Optimize Real Estate Configuration

Centers

Small Campuses

Large

Campuses


Optimize the Core

  • Implement market-driven, local strategies

  • Enrollment growth via high school andadult learner markets

  • Improve execution

  • Optimize real estate configuration


Building Positive MomentumUndergraduate Student Enrollment

FY 2005

FY 2006

FY 2007

FY 2007


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