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Commercial Restrictions in eCommerce Oliver Prothmann Chairman ´Choice in eCommerce ´

Commercial Restrictions in eCommerce Oliver Prothmann Chairman ´Choice in eCommerce ´ President of BVOH (German Federal Association Online-Trade).

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Commercial Restrictions in eCommerce Oliver Prothmann Chairman ´Choice in eCommerce ´

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  1. Commercial Restrictions in eCommerce • Oliver Prothmann • Chairman ´Choice in eCommerce´ • President of BVOH (German Federal Association Online-Trade)

  2. A growingnumberofbrandownersandmanufacturersarerestricting Internet trade, forexampleusingcontracttermstostopsellersfromsellinggoods on online marketplaces. eCommerce likeweknowitisunderattack

  3. Manufactures • and brands act • against SMEs • against online trade • against cross-border trade • against consumers

  4. How do platform bans impact consumers? “From the consumer’sperspective, the distorted access to goods or services means discrimination within the internal market.” European Parliament Study „DiscriminationofConsumers in the Digital Single Market“, DG Internal Policies, November 2013, p. 62.

  5. HOW DOES IT WORK? • Less IntrabrandandInterbrandCompetition • Less Selection • Less Convenience • Less Channels • Less Availability • Less Information • Higher Prices

  6. Petition for Choice and Innovation in Online-Trade • 14.341 signed • SMEs • Cross Europe • Cross Verticals

  7. STATUS QUO based on Survey by Choice in eCommerce (n: 2.116; Nov 2013) 57,6 % areaffected(highestincrease in 2013) 77,1% don´tunderstand justificationofbrands 23,5% lose more than a quarterofrevenue 6,2% hadfiredstaff 5,4% fearinsolvency

  8. LIST OF MOST CALLED BRANDS based on Survey by Choice in eCommerce (n: 2.116; Nov 2013)

  9. IMPACT based on Survey by Choice in eCommerce (n: 2.116; Nov 2013) Amountof Online-Sellers will decline (66,1%) Manufacturerswill obtainmonopoly(62,1%) Diversityofsupply will decrease (60,9%) Prices forconsumer will increase (60,2%) Innovation in Online-Trade will bereduced (52,5%)

  10. CLAIM based on Petition by Choice in eCommerce (n: 14.341; Nov 2013) • Brands to collaborate with all stakeholders, especially sellers and marketplace providers • National and European policy-makers and authorities to deal with unnecessary restrictions • Clearance about legal rules and Guidelines how to understand it

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