E commerce. Sri hermawati. What is E-commerce. Distributing, buying, selling and marketing products and services over electronic systems E-business for commercial transactions Involves supply chain management, e-marketing, online marketing, EDI Uses electronic technology such as:
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Distributing, buying, selling and marketing products and services over electronic systems
E-business for commercial transactions
Involves supply chain management, e-marketing, online marketing, EDI
Uses electronic technology such as:
The Internet is the perfect vehicle for e-commerce because of its open standards and structure.
No other methodology or technology has proven to work as well as the Internet for distributing information and bringing people together.
It’s cheap and relatively easy to use it as a medium for connecting customers, suppliers, and employees of a firm.
No other mechanism has been created that allow organizations to reach out to anyone and everyone like the Internet.
The Internet allows big businesses to act like small ones and small businesses to act big.
The challenge to businesses is to make transactions not just cheaper and easier for themselves but also easier and more convenient for customers and suppliers.
It’s more than just posting a nice looking Web site with lots of cute animations and expecting customers and suppliers to figure it out
Web-based solutions must be easier to use and more convenient than traditional methods if a company hopes to attract and keep customers.
Four Categories of E-Commerce
Business originating from...
And selling to...
This includes purchasing and procurement, supplier management, inventory management, channel management, sales activities, payment management &service and support.
Examples: FreeMarkets, Dell and General Electric
Examples: Amazon, Yahoo and Charles Schwab & Co
Examples: Owners.com, Craiglist, Monster
Technological – degree of advancement of telecommunications infrastructure
Political – role of government, creating legislation, funding and support
Social – IT skills, education and training of users
Economic – general wealth and commercial health of the nation
Organizational culture- attitudes to R&D, willingness to innovate and use technology
Commercial benefits- impact on financial performance of the firm
Skilled/committed workforce- willing and able to implement and use new technology
Requirements of customers/suppliers- in terms of product and service
Competition- stay ahead of or keep up with competitors
Seven C’s of Website Design
Site’s layout and design
Text, pictures, sound and video that web pages contain
The ways sites enable user-to-user communication
Site’s capabilities to enable commercial transactions
Site’s ability to self-tailor to different users or to allow users to personalize the site
Degree site is linked to other sites
The ways sites enable site-to-user communication or two-way communication
e-commerce - G53DDB
To consumers: 24/7 access, more choices, price comparisons, improved delivery, competition
To organizations: International marketplace (global reach), cost savings, customization, reduced inventories, digitization of products/services
To society: flexible working practices, connects people, delivery of public services
Buying is easy and private
Provides greater product access and selection
Provides access to comparative information
Buying is interactive and immediate
Powerful tool for building customer relationships
Can reduce costs
Can increase speed and efficiency
Offers greater flexibility in offers and programs
Is a truly global medium
More individuals can work from home
Benefits less affluent people
Third world countries gain access
Facilitates delivery of public services