When developing your marketing strategy, always be mindful of:
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When developing your marketing strategy, always be mindful of: People who will share a common interest and vision funding and sustainability Venues that could be donors as well as recipients Consumers Hospice Nursing homes/Assistive Living Rehab facilities Vendors Donations

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When developing your marketing strategy, always be mindful of:

People who will share a common interest and vision

funding and sustainability

Venues that could be donors as well as recipients

Consumers

Hospice

Nursing homes/Assistive Living

Rehab facilities

Vendors

Donations

Repairs/maintenance

Referrals

VA Hospitals

Marketing Strategies


Know your Targeted Market: of:

What do you have to offer? What are the benefits for them?

How they can help you?

Be specific with your requests and needs

Network with those that share Common Vision:

Be Visible and Ready to get Involved

Be a Partner - Get on Advisory Boards, Councils, etc.

Know your Assets and Limitations:

Manpower/Staff available

Budget

Available Resources

Are your materials in Accessible formats?

Marketing in the AT Reuse Community

Some Helpful Tips


A brief history of alabama s star reuse programs

STAR of:

ADRS – Lead Agency

21 Branch Locations across the state

Four (4) centers- Four major cities consider:

resources

largest consumer-base

issues/concerns (space, donations, transportation, budget, etc.)

Jumpstart- Targeted base established with lead agency

ADRS (Alabama Dept. of Rehab Services)

Goodwill

Easter Seals

UCP

Currently working with a faith-based organization as 5th center to open 2009.

Marketing in the AT Reuse Community

A Brief History of Alabama’s STAR Reuse Programs


Al jumpstart programs

Grassroots Advocacy Program of:

Technet - Group of individuals w/disabilities and/or family members

Identified support groups, individuals, programs to target

Conducted presentations and training

Advocated for inclusion and access and acquisition of AT

Training Modules

ADSS (Alabama’s aging population)

Senior Centers

Assistive Living Facilities/Nursing Homes

School Systems (incl. Spec. Ed. and Reg. Ed.)

Infants & Toddlers (EI and CRS)

Marketing in the AT Reuse Community

AL Jumpstart Programs






Examples of marketing in the at community
Examples of Marketing in the of:AT Community

Alabama’s STAR Program Ad--Brochure

Back

Front

Center


Examples of marketing in the at community1
Examples of Marketing in the of:AT Community

Alabama’s STAR Program Ad


Examples of marketing in the at reuse community
Examples of Marketing in the of:AT Reuse Community

Alabama’s STAR Program

Hand Cleaner


Examples of marketing in the at reuse community1
Examples of Marketing in the of:AT Reuse Community

Alabama’s STAR Program—FoldingToothbrush

Before

After

STAR

Alabama’s Assistive

Technology Act Program

1 (800) 782 7656


Examples of marketing in the at reuse community2
Examples of Marketing in the of:AT Reuse Community

Alabama’s STAR Program--Magnifier

Before

After

STAR

Alabama’s Assistive

Technology Act Program

1 (800) 782 7656


Examples of marketing in the at reuse community3

UCP Waste Not Program of:

Note Pads Pens

Examples of Marketing in the AT Reuse Community


Examples of marketing in the at reuse community4

Waste Not cleans, repairs and reutilizes assistive technology and

redistributes it free of charge. Items include:

To request or donate an item,

please contact:

[email protected]

256.852.5600

2075 Max Luther Drive

Huntsville, AL 35810

  • Wheelchairs

  • Scooters

  • Walkers and Canes

  • Shower Chairs

  • Bedside Commodes

  • Hospital Beds

  • Transfer Boards

  • Ramps and Lifts

  • Computers

  • Augmentative Communication

  • Miscellaneous Medical Equipment and Supplies

Funding provided by:

Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology (AT) for Alabamians with disabilities.

Examples of Marketing in the AT Reuse Community

UCP Waste Not Program Postcards


Examples of marketing in the at reuse community5

UCP Waste Not Program technology and

Magnet

Examples of Marketing in the AT Reuse Community

Alabama’s STAR Program


Examples of marketing in the at reuse community6

STAR technology and

Christmas Tree

Examples of Marketing in the AT Reuse Community

Alabama’s STAR Program


Examples of marketing in the at reuse community7

Alabama’s STAR Program technology and

Examples of Marketing in the AT Reuse Community


Alabama’s Reutilization Centers technology and

  • Enabling Resources

  • Goodwill Easter Seals/ Gulf Coast

  • 2448 Gordon Smith Drive

  • Mobile, AL 36617

  • Phone: (251)471-1581

The 3-R ProjectThe Opportunity Center1318 Walnut AvenueAnniston, AL 36201Phone: 256-236-0807

Waste Not Program2075 Max Luther Drive NWHuntsville, AL 35810Phone: 256-852-5600Fax: 256-852-6722

The Care Project

2125 East South Blvd.

Montgomery, AL 36116

Phone: (334) 288-0240

Birmingham Location

Opening

October 2009


Alabama’s Reutilization Centers technology and

Existing Locations

Opening in 2009

?Future Location


Reutilization Programs technology and October 2007-September 2008

1,840 pieces of AT were reutilized

Estimated Savings to Individuals in Alabama

$1.4 Million


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