slide1
Download
Skip this Video
Download Presentation
When developing your marketing strategy, always be mindful of:

Loading in 2 Seconds...

play fullscreen
1 / 21

When developing your marketing strategy, always be mindful of: - PowerPoint PPT Presentation


  • 79 Views
  • Uploaded on

When developing your marketing strategy, always be mindful of: People who will share a common interest and vision funding and sustainability Venues that could be donors as well as recipients Consumers Hospice Nursing homes/Assistive Living Rehab facilities Vendors Donations

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' When developing your marketing strategy, always be mindful of:' - azize


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1
When developing your marketing strategy, always be mindful of:

People who will share a common interest and vision

funding and sustainability

Venues that could be donors as well as recipients

Consumers

Hospice

Nursing homes/Assistive Living

Rehab facilities

Vendors

Donations

Repairs/maintenance

Referrals

VA Hospitals

Marketing Strategies

slide2
Know your Targeted Market:

What do you have to offer? What are the benefits for them?

How they can help you?

Be specific with your requests and needs

Network with those that share Common Vision:

Be Visible and Ready to get Involved

Be a Partner - Get on Advisory Boards, Councils, etc.

Know your Assets and Limitations:

Manpower/Staff available

Budget

Available Resources

Are your materials in Accessible formats?

Marketing in the AT Reuse Community

Some Helpful Tips

a brief history of alabama s star reuse programs
STAR

ADRS – Lead Agency

21 Branch Locations across the state

Four (4) centers- Four major cities consider:

resources

largest consumer-base

issues/concerns (space, donations, transportation, budget, etc.)

Jumpstart- Targeted base established with lead agency

ADRS (Alabama Dept. of Rehab Services)

Goodwill

Easter Seals

UCP

Currently working with a faith-based organization as 5th center to open 2009.

Marketing in the AT Reuse Community

A Brief History of Alabama’s STAR Reuse Programs
al jumpstart programs
Grassroots Advocacy Program

Technet - Group of individuals w/disabilities and/or family members

Identified support groups, individuals, programs to target

Conducted presentations and training

Advocated for inclusion and access and acquisition of AT

Training Modules

ADSS (Alabama’s aging population)

Senior Centers

Assistive Living Facilities/Nursing Homes

School Systems (incl. Spec. Ed. and Reg. Ed.)

Infants & Toddlers (EI and CRS)

Marketing in the AT Reuse Community

AL Jumpstart Programs
examples of marketing in the at community
Examples of Marketing in the AT Community

Alabama’s STAR Program Ad--Brochure

Back

Front

Center

examples of marketing in the at reuse community
Examples of Marketing in the AT Reuse Community

Alabama’s STAR Program

Hand Cleaner

examples of marketing in the at reuse community1
Examples of Marketing in the AT Reuse Community

Alabama’s STAR Program—FoldingToothbrush

Before

After

STAR

Alabama’s Assistive

Technology Act Program

1 (800) 782 7656

examples of marketing in the at reuse community2
Examples of Marketing in the AT Reuse Community

Alabama’s STAR Program--Magnifier

Before

After

STAR

Alabama’s Assistive

Technology Act Program

1 (800) 782 7656

examples of marketing in the at reuse community4

Waste Not cleans, repairs and reutilizes assistive technology and

redistributes it free of charge. Items include:

To request or donate an item,

please contact:

[email protected]

256.852.5600

2075 Max Luther Drive

Huntsville, AL 35810

  • Wheelchairs
  • Scooters
  • Walkers and Canes
  • Shower Chairs
  • Bedside Commodes
  • Hospital Beds
  • Transfer Boards
  • Ramps and Lifts
  • Computers
  • Augmentative Communication
  • Miscellaneous Medical Equipment and Supplies

Funding provided by:

Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology (AT) for Alabamians with disabilities.

Examples of Marketing in the AT Reuse Community

UCP Waste Not Program Postcards

examples of marketing in the at reuse community6
STAR

Christmas Tree

Examples of Marketing in the AT Reuse Community

Alabama’s STAR Program

slide19

Alabama’s Reutilization Centers

  • Enabling Resources
  • Goodwill Easter Seals/ Gulf Coast
  • 2448 Gordon Smith Drive
  • Mobile, AL 36617
  • Phone: (251)471-1581

The 3-R ProjectThe Opportunity Center1318 Walnut AvenueAnniston, AL 36201Phone: 256-236-0807

Waste Not Program2075 Max Luther Drive NWHuntsville, AL 35810Phone: 256-852-5600Fax: 256-852-6722

The Care Project

2125 East South Blvd.

Montgomery, AL 36116

Phone: (334) 288-0240

Birmingham Location

Opening

October 2009

slide20

Alabama’s Reutilization Centers

Existing Locations

Opening in 2009

?Future Location

slide21

Reutilization Programs October 2007-September 2008

1,840 pieces of AT were reutilized

Estimated Savings to Individuals in Alabama

$1.4 Million

ad