Food service marketing
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Food Service Marketing. Goal 2.02. Analyzing the Market Place. m arketplace= location, people, atmosphere of a particular geographic area research these factors to see if a business can be successful How busy is the location at mealtime?

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Food Service Marketing

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Food service marketing

Food Service Marketing

Goal 2.02


Analyzing the market place

Analyzing the Market Place

  • marketplace= location, people, atmosphere of a particular geographic area

  • research these factors to see if a business can be successful

  • How busy is the location at mealtime?

  • Is the location convenient and accessible to a large number of people?

  • What products will I offer?

  • Is there a need for my product?

  • How much will the space cost?

  • Is the area growing?


Marketing strategies

Marketing Strategies

  • plan of action

  • must be well planned

  • consider:

    • location

    • customer base

    • competition

    • trends


Location

Location

  • What can I afford?

  • Should I build or renovate?

  • Why did the last owner leave?

  • What are the traffic patterns? Is it easy to access my business?


Customer base

Customer Base

  • clientele- the people who will be the business’s main customers

  • What type of people do you want to attract? (young, old, business people, health conscious)

  • market segment- a specific type of clientele

  • mass marketing- market to all possible segments

  • target market- market segment that you want to attract

  • focus on customer base when advertising


Competition

Competition

  • Will my business have competition? How many competitors will I have?

  • How close in proximity is my competition?

  • How will I be different from the competition?


Trends

Trends

  • Is the location in an established area with other thriving businesses?

  • Will customers have easy access to my business?

  • Is there adequate parking?

  • Are there business nearby that could attract customers to my business?

  • What is the future plan for my location?


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