Cyberombudsmen
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“ Cyberombudsmen ”. The Future of Media Accountability. State of the Media 2013. financially challenged editorially weakened more susceptible to political pressures fragmented audiences age of “ information deflation ”. Flaws of Conventional Media. increasingly on the defensive

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“ Cyberombudsmen ”

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Cyberombudsmen

“Cyberombudsmen”

The Future of Media Accountability


State of the media 2013

State of the Media 2013

  • financially challenged

  • editorially weakened

  • more susceptible to political pressures

  • fragmented audiences

  • age of “information deflation”


Flaws of conventional media

Flaws of Conventional Media

  • increasingly on the defensive

  • public hungry for different sources of information

  • increasing pressure to provide “infotainment” = trivializing the news

  • victim of aging business models


E xistential questions

Existential questions:

  • Can you have journalism without journalists?

  • If so, do you need an ombudsman?

  • Why can’t “letters-to-the-editor” or unpaid bloggers do the job?

  • Internet: savior and villain of media…


Bloggers the benefits

Bloggers: The Benefits

  • New perspectives

  • Fresh thinking

  • Not constrained by the newsroom culture

  • Very cheap…


Bloggers the downside

Bloggers: The Downside

  • What are their standards?

  • Who holds them accountable?

  • HDWK? (“How do we know?”)

  • False information?

  • Opinion, not fact-based reporting


Ethics for social media profs

Ethics for Social Media - Profs

  • Be honest and fair

  • Minimize harm

  • Understand the difference between “public” and “private”

  • Be accountable

  • Beware of making deals


User comments

User comments

  • Set up standards

  • Be clear and transparent

  • Set up pre-publication mechanisms

  • Tie the rules to the key word search

  • Be watchful for post-publish feedback


Cyberombudsman

Cyberombudsman

  • More pro-active

  • Less isolated

  • Playing “offense”, not “defense.”

  • Being the “porous membrane”

  • link among citizens, journalists and the web

  • Being a true agent of “citizen democracy”


Job qualifications

Job qualifications

  • Wisdom of journalism

  • Independence and sound reason

  • Skills on applying standards

  • Analysis on text, video, audio

  • Internet literacy

  • Ability for ‘cyberombud networking’


Challenges online

Challenges online

  • Print columns springboard to ‘webtalk’

  • Engage fully in social media

  • Involve ‘cybervigilantes’

  • User-fed ‘hate speech tracker’

  • Intermediation for teaching, criticism

  • Cooperate on wider ethical guidance


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