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Brandwitz'14 biggest branding competition of the country

The biggest branding competition of the country is back. This time its even bigger and better. Its time for the brightest business minds of the country to compete for the ultimate championship. Are you ready to challenge yourself to be the best in Bangladesh! <br><br>Infographic version link: <br>http://www.slideshare.net/aymansadiq16/brandwitz14-biggest-branding-competition-of-the-country.

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Brandwitz'14 biggest branding competition of the country

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  1. BRANDWITZ’14

  2. ROUND 1 CASE overview 48 TEAMS COMPETITION 30 UNIVERSITIES ROUND 2 PRODUCT BRANDING 4 ROUNDS ROUND 3 PRACTICAL BRANDING GRAND FINALE IDEA PROMOTING 1 2.75lac TOTAL PRIZE MONEY EPIC BATTLE

  3. roadmap TEAMS ROUND ONE TEAMS ROUND TWO TEAMS ROUND THREE TEAMS GRAND FINALE 24 4 48 12 4 24 12 1 TEAMS PROCEED TO ROUND TWO TEAMS PROCEED TO ROUND THREE TEAMS PROCEED TO GRAND FINALE TEAM CHAMPION

  4. Round 1 Case Competition on International Brands 60 minutes to solve the case and prepare a PowerPoint Different short cases on international branding presentation CASE CRACKING 15 minutes to present their case 8 Groups (5-6 teams each) 10 minutes Q/A session by the judges

  5. Round 2 6 groups (Top 2 qualifies) Product/Service Branding Competition 24 hours to prepare the presentation 12 minutes to present followed by 8 minutes Q/A session

  6. ROUND 3 SURPRISE

  7. Round 3 Product branding through practical implication of different promotional tools 1 One week to prepare a IMC and execute 2 PRACTICAL MARKETING ROUND (THE CARNIVAL) Defending the whole-day action plan in the evening before the judges 3 15 minutes to present followed by 8 minutes Q/A session 4 Top team from each group will qualify to the next round 5

  8. Round 4 IMC will contain promotional materials, budgets and other materials of the branding strategy 15 minutes for presentation followed by a 5 minutes Q/A session GRAND FINALE Prize giving ceremony and Gala dinner One week to prepare a comprehensive IMC

  9. Prize money 1,50,000 75,000 50,000 2nd 1st 3rd

  10. registration DETAILS: • TEAM NAME • UNIVERSITY NAME • MEMBERS’ NAME • CONTACT NUMBER • EMAIL ID FORM A TEAM OF 4 MEMBERS SELECT A TEAM NAME YOU’LL GET FURTHER INSTRUCTIONS EMAIL DETAILS TO: communication.club @iba-du.edu

  11. Thank you

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