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Walter Benjamin 1892-1940. “The Work of Art in the Age of Mechanical Reproduction”. SPOKE OF THE AURA OF MEDIA. That feeling of awe and reverence felt in presence of great artwork. THIS “AURA” HAS BEEN SHATTERED WITH MASS CONSUMPTION OF COPIES OF ORIGINAL ART. Its restricted

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Walter benjamin 1892 1940

Walter Benjamin1892-1940

“The Work of Art in the Age of Mechanical Reproduction”


Spoke of the aura of media
SPOKE OF THE AURA OF MEDIA

That

feeling of

awe and

reverence felt

in presence

of great

artwork.



This aura inheres not in the artwork itself but in its external attributes

Its COPIES OF ORIGINAL ART.

restricted

exhibition.

Its

publicized

authenticity.

Its cultural

value.

Who made the

Artwork.

This aura inheres not in the artwork itself, but in its external attributes.


Art’s mechanical COPIES OF ORIGINAL ART.

reproducibility.

Brought forms of

art, such as film,

that

had no original.

Audience could

choose

when and how

to view

artwork.

Aura

Art

freed

from

place and

ritual.


Camera COPIES OF ORIGINAL ART.Could hold aspects of original vision, not recordable by the naked eye,but recordable to the lens.

How much can you remember from seeing something for just a moment?

Moment captured


“Mechanical Reproduction of art changed the COPIES OF ORIGINAL ART.reaction of the masses towards art.”

Walter Benjamin.

Picasso Painting

Chaplin Movie

vs.

Conventional is uncritically enjoyed.

Truly new is criticized with aversion.


An authentic work of art has its basis in ritual
An “ COPIES OF ORIGINAL ART.authentic” work of art has its basis in ritual.

A photographic negative produces infinite # of print.

“Authentic” print makes no sense anymore.


When criterion of “authenticity” ceases to exist with artistic reproduction…Functionofartisundone.


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