Walter Benjamin 1892-1940. “The Work of Art in the Age of Mechanical Reproduction”. SPOKE OF THE AURA OF MEDIA. That feeling of awe and reverence felt in presence of great artwork. THIS “AURA” HAS BEEN SHATTERED WITH MASS CONSUMPTION OF COPIES OF ORIGINAL ART. Its restricted
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“The Work of Art in the Age of Mechanical Reproduction”
THIS “AURA” HAS BEEN SHATTERED WITH MASS CONSUMPTION OF COPIES OF ORIGINAL ART.
Its COPIES OF ORIGINAL ART.
Who made the
This aura inheres not in the artwork itself, but in its external attributes.
Art’s mechanical COPIES OF ORIGINAL ART.
Brought forms of
art, such as film,
had no original.
when and how
How much can you remember from seeing something for just a moment?
“Mechanical Reproduction of art changed the COPIES OF ORIGINAL ART.reaction of the masses towards art.”
Conventional is uncritically enjoyed.
Truly new is criticized with aversion.
A photographic negative produces infinite # of print.
“Authentic” print makes no sense anymore.