Building software solutions using web 2 0 technologies
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Building Software Solutions using Web 2.0 Technologies. Panelists: Dave Strite Chief Information Officer, Biz-LX Elango Kanagaraji Head – Web 2.0 Specialization, Aspire Systems Moderator: Kanchana Rajagopalan Marketing, Aspire Systems. For Webinar Audio, Dial in: Conference Line

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Building Software Solutions using Web 2.0 Technologies

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Building Software Solutions using Web 2.0 Technologies


Dave Strite

Chief Information Officer, Biz-LX

Elango Kanagaraji

Head – Web 2.0 Specialization, Aspire Systems


Kanchana Rajagopalan

Marketing, Aspire Systems

For Webinar Audio, Dial in:

Conference Line

US: 1 888 436 6494/ 1 866 581 2411 (Toll Free)

UK: 08000518866/ 08081681734 (Toll Free)

Audio Conference ID: 37174681

Date: Thursday, November 19th, 2009

Time: 11 AM ET/ 04:00 PM BST/ 09:30 PM IST

Housekeeping Instructions

  • All phones are set to mute. If you have any questions, please type them in the Chat window located beside the presentation panel.

  • We have already received several questions from the registrants, which will be answered by the speakers during the Q & A session.

  • We will continue to collect more questions during the session as we receive and will try to answer them during today’s session.

  • In case if you do not receive answers to your question today, you will certainly receive answers via email shortly.

  • Thanks for your participation and enjoy the session!

About Aspire

  • Thought leader in Outsourced Product Development

  • 1100+ product releases to date

  • 80+ customers; 475 producteers

  • 63% CAGR over the last six years

  • Offices in Chennai (India), San Jose, CA, and London, UK

  • ISO 9001:2000 certified


Ranked 7th in Business

Today Survey featuring

the Best Companies to

work for in India in 2005

Ranked in the top 500 fast growing technology companies in Asia Pacific for 3 years in a row


Elango KanagarajiHead – Web 2.0 Specialization, Aspire Systems

Currently heads the Web 2.0 Specialization Business unit at Aspire Systems.

Responsible for the business/product development in Consumer Internet and Software enabled business areas and manages all customer engagements from North America and Europe.

Actively participates in customer interactions and new customer acquisition and drives various value added initiatives for customers

Instrumental in defining Aspire's focus in Web 2.0. Closely monitors industry trends in Web 2.0 and collaborates with Aspire's Web 2.0 CoE to build internal expertise.

Elango has a Bachelor's Degree in Electronics and Communication Engineering from PSG Institute of Technology, Coimbatore

What is Web 2.0?

Web 2.0 Principles for Product

  • Services and not Packaged Software with cost effective scalability

  • Hard to re-create data sources that gets richer as more users start using it

  • Users as co-developers

  • Harnessing collective intelligence

  • Software above the level of Single Device

  • Lightweight User interfaces and service delivery

Web 2.0 Product Architecture

Web 2.0 Design

  • Architecture for Participation – not just software development, enhance your product by involving the users explicitly or implicitly

  • Data is the next Intel to your Product – hard to re-create data which is unique to your product

  • Network Effect – Design for hackability and re-mixability

  • Design to cooperate and don’t control – Offer light weight service interfaces, content syndication and re-use data of other services

  • Design your product from get go to integrate services across handheld devices, PC’s and Internet browsers

Web 2.0 Techniques/Models

  • Mashups – Hybrid Product Development(Dashboard, etc.)

  • Widgets – Personalized content aggregation

  • Aggregation/Social Bookmarking – Content Categorization

  • Syndication – Data delivery

  • AJAX- Real time Data processing

Technologies that enable Web 2.0 in your Software

AJAX Platform

Java Platform







Adobe Platform




Silver light


Technologies that enable Web 2.0 in your Software

Twitter API

FaceBook API

Linkedn API

Participative Web


Liferay Portal


Technologies that enable Web 2.0 in your Software



Open Web Standards



Challenges with Web 2.0

  • Integrated UI Engineering

  • Developers creativity

  • Adherence to Global standards

  • Use of high bandwidth technologies when not required

  • RIA technologies limitations with browsers


Dave StriteChief Information Officer, Biz-LX™

Technology professional with over 12 years experience managing software development and delivery

Prior to his current role, he worked for Safeco Insurance in Seattle managing $1M+ technology projects and delivered technology solutions for the second largest surety company in the United States

From 2000-2002, he was a Product Manager and Business Analyst for Captura Software, a start-up software company, which developed and marketed expense management software used by Fortune 500 companies

Dave has a Bachelor of Arts degree in economics with minors in mathematics and religion from Bucknell University, Pennsylvania, USA and an MBA from Darden Business School, University of Virginia, Virginia, USA.

Biz-LXTM and Ethics-LXTM

Biz-LX™ offers learning experiences that ask current and future business leaders to confront real-life situations in a safe virtual environment. These situations, authored by professors at the top of their field, are designed to test and challenge participants’ instincts for ethical decision-making, but in supportive and structured virtual learning environment.

Ethics-LX™ is a series of cutting-edge, online learning experiences that challenge students with the complex and ethically charged nature of managerial decision making in a global economy by fusing incisive, analytical learning challenges with broader issues surrounding the purpose and values of business enterprise.

Delivering Ethics-LXTM

How do you deliver a series of cutting-edge learning experiences to universities, corporations and individuals around the world via the internet?

  • Store and deliver streaming video

  • Collect and report data input from the users

  • Make it easy to support

  • Use open source software

  • Incorporate a shopping cart

  • Integrate with a payment vendor

  • Make it available on multiple devices

  • Provide scalability, security, reliability and availability


Delivering Ethics-LXTM

How do you create a community of actively participating users?

  • Use discussion boards

  • Employ RSS feeds

  • Integrate with social networking sites

  • Allow product rating

  • Encourage user-created content

  • Let users mine the data

Using Web 2.0!





























Using Web 2.0

Web 2.0 Benefits

  • Rich content

  • Scalability

  • Ease of support

  • Viral Marketing

  • Community of users

  • User content

  • Data mining

  • Multiple platforms

For more details

Elango Kanakaraji

Head – Web 2.0 Specialization

Aspire Systems

E-mail: [email protected]


For more details

Dave Strite

Chief Information Officer


E-mail: [email protected]



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