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Sports, New Media, and Society. Arthur Furs. Article: Sports, Media, and Society By: Jon Dart , Jan 2011. Sport Influence on Society. Marketing of Products (Clothing/ equipment) Video Games TV Shows. Connection between athletes and new media. Video games (Interactive games – Kinect)

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sports new media and society

Sports, New Media, and Society

Arthur Furs

Article: Sports, Media, and Society

By: Jon Dart , Jan 2011

sport influence on society
Sport Influence on Society
  • Marketing of Products (Clothing/ equipment)
  • Video Games
  • TV Shows
connection between athletes and new media
Connection between athletes and new media.
  • Video games (Interactive games – Kinect)
  • Influence on social media. (Fanbase)

- Twitter

- Facebook

  • Discovery of new talent via Youtube.
video games
Video Games
  • Communication between the human and game.
  • Creates the feeling “you are the athlete”.
  • Interactive user feedback
  • Very responsive
  • Lots of features (Voice recognition)
  • Make user feel as if they truly are a celebrity

- http://www.youtube.com/watch?v=bQZgGtMeXXU

twitter
Twitter
  • Easy outlet for Players to communicate with fans
  • #GameChange

-Fans prefer getting

sports info from

social media

negatives
Negatives
  • Any problems within the athlete, can ruin his / her career.
  • Can also ruin company image if he / she is supporting one.
twitter video
Twitter Video
  • http://www.youtube.com/watch?v=Bfcs49aP-BY
my opinion
My opinion
  • Video game development is drastically increasing and becoming more user interactive.
  • Policies should be used by sport organizations to prevent social media scandals.
sources
Sources
  • http://journals2.scholarsportal.info.ezproxy.lib.ryerson.ca/details-sfx.xqy?uri=/13606719/v16i0001/83_smas.xml
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