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Sports, New Media, and Society. Arthur Furs. Article: Sports, Media, and Society By: Jon Dart , Jan 2011. Sport Influence on Society. Marketing of Products (Clothing/ equipment) Video Games TV Shows. Connection between athletes and new media. Video games (Interactive games – Kinect)

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Sports new media and society

Sports, New Media, and Society

Arthur Furs

Article: Sports, Media, and Society

By: Jon Dart , Jan 2011


Sport influence on society
Sport Influence on Society

  • Marketing of Products (Clothing/ equipment)

  • Video Games

  • TV Shows


Connection between athletes and new media
Connection between athletes and new media.

  • Video games (Interactive games – Kinect)

  • Influence on social media. (Fanbase)

    - Twitter

    - Facebook

  • Discovery of new talent via Youtube.


Video games
Video Games

  • Communication between the human and game.

  • Creates the feeling “you are the athlete”.

  • Interactive user feedback

  • Very responsive

  • Lots of features (Voice recognition)

  • Make user feel as if they truly are a celebrity

    - http://www.youtube.com/watch?v=bQZgGtMeXXU


Twitter
Twitter

  • Easy outlet for Players to communicate with fans

  • #GameChange

    -Fans prefer getting

    sports info from

    social media


Negatives
Negatives

  • Any problems within the athlete, can ruin his / her career.

  • Can also ruin company image if he / she is supporting one.


Twitter video
Twitter Video

  • http://www.youtube.com/watch?v=Bfcs49aP-BY


My opinion
My opinion

  • Video game development is drastically increasing and becoming more user interactive.

  • Policies should be used by sport organizations to prevent social media scandals.


Sources
Sources

  • http://journals2.scholarsportal.info.ezproxy.lib.ryerson.ca/details-sfx.xqy?uri=/13606719/v16i0001/83_smas.xml


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