Inspiring careers in food and drink. SFDF is the representative body of food and drink manufacturers in Scotland. One of SFDF’s strategic priorities is to enhance the competitiveness of the industry A key strand of this is to promote the industry as a career destination of choice
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Promote the food and drink industry as a “Career Destination of Choice”
Demonstrate industry relevance over a broad range of subjects.
Make connections between what pupils are learning in school; qualifications and skills; employment opportunities and career pathways.
Inspire pupils to make connections between the food on their plates and employment in the food and drink industry.
SFDF brokers partnerships to encourage industry into schools and schools into industry
To date A Future in Food has delivered:
Unique partnerships, delivered across Scotland
Different approaches used in each partnership
Industry scenarios used to set scene
Link with a range of industry and other partners
Devro – Chryston Secondary School
Macphie of Glenbervie – Auchenblae Primary
Stag Bakeries – cluster of local secondary schools on the Island of Lewis
Edrington Group – two local secondary school
University of Abertay – supporting local schools and industry clusters
WE NEED YOU !
We are studying for a National Progression Award in Enterprise and Employability
We visited a farm to find out how milk was produced
There were some downsides…………..
We also visited Wiseman’s Dairy at Bellshill
The skills you need to work there
What jobs are available
How milk gets from the dairy to your fridge
Barry taught us about identifying our target market and market research
Developing our product
We made a smoothie, with ice-cream and fruit
At the moment we are using blueberries but the fruit can be adjusted depending on seasonal availability
“We chose blueberries for our first sale because when we completed our market research, we had a positive response”
Melissa Gray, Production
How we came up with a marketing strategy
First of all we needed a logo
Then some promotional material…..
We sold the product to our class mates, to parents and to our teachers
Even Mr Shaw, the Headteacher liked it!!!
And a very important person came to visit us and even bought a smoothie!!
Now we have Government endorsement, we are hoping to raise more money for our charities:
Help the Heroes and the Prince and Princess of Wales Hospice
We’d now like to show you a short video telling you what we’ve learned and our jobs within our business
Mr Scott McGimpsey
Working with Eastbank Academy and SFDF