Inspiring careers in food and drink
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Inspiring careers in food and drink. SFDF is the representative body of food and drink manufacturers in Scotland. One of SFDF’s strategic priorities is to enhance the competitiveness of the industry A key strand of this is to promote the industry as a career destination of choice

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Inspiring careers in food and drink

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Inspiring careers in food and drink

  • SFDF is the representative body of food and drink manufacturers in Scotland.

  • One of SFDF’s strategic priorities is to enhance the competitiveness of the industry

  • A key strand of this is to promote the industry as a career destination of choice

  • To deliver this, we have received funding for A Future in Food and the newly established food and drink skills ambassador network


A Future in Food: Aims & Objectives

Promote the food and drink industry as a “Career Destination of Choice”

Demonstrate industry relevance over a broad range of subjects.

Make connections between what pupils are learning in school; qualifications and skills; employment opportunities and career pathways.

Inspire pupils to make connections between the food on their plates and employment in the food and drink industry.


A Future in Food: How it works

SFDF brokers partnerships to encourage industry into schools and schools into industry

To date A Future in Food has delivered:

Unique partnerships, delivered across Scotland

Different approaches used in each partnership

Industry scenarios used to set scene

Link with a range of industry and other partners


A Future in Food - Some Examples

Devro – Chryston Secondary School

Macphie of Glenbervie – Auchenblae Primary

Stag Bakeries – cluster of local secondary schools on the Island of Lewis

Edrington Group – two local secondary school

University of Abertay – supporting local schools and industry clusters


The Future

  • Building on what has been achieved

  • Strengthen partnerships with stakeholders

  • Extend reach of programme

  • New approaches and themes

    WE NEED YOU !

    www.sfdf.org.uk


Our ‘Milky Twist’ journeyBy the S3 Enterprise and Employability class at Eastbank Academy, Glasgow


We are studying for a National Progression Award in Enterprise and Employability


We visited a farm to find out how milk was produced


There were some downsides…………..


We also visited Wiseman’s Dairy at Bellshill

We learnt:

The skills you need to work there

What jobs are available

How milk gets from the dairy to your fridge


We learnt from one of the best in the business: Barry Cuthbertson, Wiseman’s Sales and Marketing Manager


Barry taught us about identifying our target market and market research


Developing our product


We made a smoothie, with ice-cream and fruit

At the moment we are using blueberries but the fruit can be adjusted depending on seasonal availability


“We chose blueberries for our first sale because when we completed our market research, we had a positive response”

Melissa Gray, Production


How we came up with a marketing strategy


First of all we needed a logo


Then some promotional material…..


We sold the product to our class mates, to parents and to our teachers


Even Mr Shaw, the Headteacher liked it!!!


And a very important person came to visit us and even bought a smoothie!!


Now we have Government endorsement, we are hoping to raise more money for our charities:

Help the Heroes and the Prince and Princess of Wales Hospice


We’d now like to show you a short video telling you what we’ve learned and our jobs within our business


Eastbank Academy

Mr Scott McGimpsey


Working with Eastbank Academy and SFDF


Context

  • “Creating strong partnerships with a range of organisations to help to deliver a more personalised learning experience for every child and young person.”

  • “Pupils will learn through real, relevant experiences enabling them to develop skills for learning, life and work.”

  • Principles for a partnership approach for the food and drink industry and other related organisations working with schools


Benefits for us!

  • Community Benefit

  • Contracts added value

  • Linked to experiential education

  • Networking

  • Promote confidence and pride in staff

  • Promote the dairy industry

  • Express the importance of PEOPLE!


….even more benefits

  • Straight talking – simple

  • Recognition in pr and planning

  • Encourage children to link to charity

  • Promote connections to others

  • Instil the spirit of Scottish Entrepreneur

  • Create understanding of benefits of milk

  • A sustained focus group


Evaluation

  • Don’t be nervous, have a go at being involved …benefits outweigh any risk

  • Discover what the school needs…play to their strengths

  • Offer your time and get involved in planning…for the experience to be real…get your hands dirty!

  • Shared ownership….SFDF, ORG, but mostly THE CHILDREN.

  • Sustain involvement…..


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