Inspiring careers in food and drink
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Inspiring careers in food and drink. SFDF is the representative body of food and drink manufacturers in Scotland. One of SFDF’s strategic priorities is to enhance the competitiveness of the industry A key strand of this is to promote the industry as a career destination of choice

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Inspiring careers in food and drink

Inspiring careers in food and drink

  • SFDF is the representative body of food and drink manufacturers in Scotland.

  • One of SFDF’s strategic priorities is to enhance the competitiveness of the industry

  • A key strand of this is to promote the industry as a career destination of choice

  • To deliver this, we have received funding for A Future in Food and the newly established food and drink skills ambassador network


A future in food aims objectives

A Future in Food: Aims & Objectives

Promote the food and drink industry as a “Career Destination of Choice”

Demonstrate industry relevance over a broad range of subjects.

Make connections between what pupils are learning in school; qualifications and skills; employment opportunities and career pathways.

Inspire pupils to make connections between the food on their plates and employment in the food and drink industry.


A future in food how it works

A Future in Food: How it works

SFDF brokers partnerships to encourage industry into schools and schools into industry

To date A Future in Food has delivered:

Unique partnerships, delivered across Scotland

Different approaches used in each partnership

Industry scenarios used to set scene

Link with a range of industry and other partners


A future in food some examples

A Future in Food - Some Examples

Devro – Chryston Secondary School

Macphie of Glenbervie – Auchenblae Primary

Stag Bakeries – cluster of local secondary schools on the Island of Lewis

Edrington Group – two local secondary school

University of Abertay – supporting local schools and industry clusters


The future

The Future

  • Building on what has been achieved

  • Strengthen partnerships with stakeholders

  • Extend reach of programme

  • New approaches and themes

    WE NEED YOU !

    www.sfdf.org.uk


Our milky twist journey by the s3 enterprise and employability class at eastbank academy glasgow

Our ‘Milky Twist’ journeyBy the S3 Enterprise and Employability class at Eastbank Academy, Glasgow


Inspiring careers in food and drink

We are studying for a National Progression Award in Enterprise and Employability


We visited a farm to find out how milk was produced

We visited a farm to find out how milk was produced


Inspiring careers in food and drink

There were some downsides…………..


Inspiring careers in food and drink

We also visited Wiseman’s Dairy at Bellshill

We learnt:

The skills you need to work there

What jobs are available

How milk gets from the dairy to your fridge


Inspiring careers in food and drink

We learnt from one of the best in the business: Barry Cuthbertson, Wiseman’s Sales and Marketing Manager


Inspiring careers in food and drink

Barry taught us about identifying our target market and market research


Developing our product

Developing our product


Inspiring careers in food and drink

We made a smoothie, with ice-cream and fruit

At the moment we are using blueberries but the fruit can be adjusted depending on seasonal availability


Inspiring careers in food and drink

“We chose blueberries for our first sale because when we completed our market research, we had a positive response”

Melissa Gray, Production


How we came up with a marketing strategy

How we came up with a marketing strategy


Inspiring careers in food and drink

First of all we needed a logo


Inspiring careers in food and drink

Then some promotional material…..


We sold the product to our class mates to parents and to our teachers

We sold the product to our class mates, to parents and to our teachers


Inspiring careers in food and drink

Even Mr Shaw, the Headteacher liked it!!!


Inspiring careers in food and drink

And a very important person came to visit us and even bought a smoothie!!


Inspiring careers in food and drink

Now we have Government endorsement, we are hoping to raise more money for our charities:

Help the Heroes and the Prince and Princess of Wales Hospice


Inspiring careers in food and drink

We’d now like to show you a short video telling you what we’ve learned and our jobs within our business


Inspiring careers in food and drink

Eastbank Academy

Mr Scott McGimpsey


Inspiring careers in food and drink

Working with Eastbank Academy and SFDF


Context

Context

  • “Creating strong partnerships with a range of organisations to help to deliver a more personalised learning experience for every child and young person.”

  • “Pupils will learn through real, relevant experiences enabling them to develop skills for learning, life and work.”

  • Principles for a partnership approach for the food and drink industry and other related organisations working with schools


Benefits for us

Benefits for us!

  • Community Benefit

  • Contracts added value

  • Linked to experiential education

  • Networking

  • Promote confidence and pride in staff

  • Promote the dairy industry

  • Express the importance of PEOPLE!


Even more benefits

….even more benefits

  • Straight talking – simple

  • Recognition in pr and planning

  • Encourage children to link to charity

  • Promote connections to others

  • Instil the spirit of Scottish Entrepreneur

  • Create understanding of benefits of milk

  • A sustained focus group


Evaluation

Evaluation

  • Don’t be nervous, have a go at being involved …benefits outweigh any risk

  • Discover what the school needs…play to their strengths

  • Offer your time and get involved in planning…for the experience to be real…get your hands dirty!

  • Shared ownership….SFDF, ORG, but mostly THE CHILDREN.

  • Sustain involvement…..


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