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Product Portfolio Analysis. (The Boston Matrix). MOOO!. What is it? Why is it useful?. The Matrix. High Market share low. Low Rate of growth for the whole market High. Problem Children. High Market share low. Low Rate of growth for the whole market High. Stars.

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Product portfolio analysis

Product Portfolio Analysis

(The Boston Matrix)

MOOO!


What is it why is it useful
What is it?Why is it useful?


The matrix
The Matrix

High Market share low

Low Rate of growth for the whole market High


Problem children
Problem Children

High Market share low

Low Rate of growth for the whole market High


Stars
Stars

High Market share low

Low Rate of growth for the whole market High


Cash cows
Cash Cows

High Market share low

Low Rate of growth for the whole market High


Dogs

High Market share low

Low Rate of growth for the whole market High



Balance

Balance

Do we want a field of cows?

MOOO!


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