Product portfolio analysis
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Product Portfolio Analysis. (The Boston Matrix). MOOO!. What is it? Why is it useful?. The Matrix. High Market share low. Low Rate of growth for the whole market High. Problem Children. High Market share low. Low Rate of growth for the whole market High. Stars.

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Product Portfolio Analysis

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Product portfolio analysis

Product Portfolio Analysis

(The Boston Matrix)

MOOO!


What is it why is it useful

What is it?Why is it useful?


The matrix

The Matrix

HighMarket sharelow

LowRate of growth for the whole market High


Problem children

Problem Children

HighMarket sharelow

LowRate of growth for the whole market High


Stars

Stars

HighMarket sharelow

LowRate of growth for the whole market High


Cash cows

Cash Cows

HighMarket sharelow

LowRate of growth for the whole market High


Product portfolio analysis

Dogs

HighMarket sharelow

LowRate of growth for the whole market High


What to do with dogs

What to do with ‘Dogs’

WOOF!


Balance

Balance

Do we want a field of cows?

MOOO!


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