product portfolio analysis
Download
Skip this Video
Download Presentation
Product Portfolio Analysis

Loading in 2 Seconds...

play fullscreen
1 / 9

Product Portfolio Analysis - PowerPoint PPT Presentation


  • 84 Views
  • Uploaded on

Product Portfolio Analysis. (The Boston Matrix). MOOO!. What is it? Why is it useful?. The Matrix. High Market share low. Low Rate of growth for the whole market High. Problem Children. High Market share low. Low Rate of growth for the whole market High. Stars.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Product Portfolio Analysis' - ayala


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
product portfolio analysis

Product Portfolio Analysis

(The Boston Matrix)

MOOO!

the matrix
The Matrix

High Market share low

Low Rate of growth for the whole market High

problem children
Problem Children

High Market share low

Low Rate of growth for the whole market High

stars
Stars

High Market share low

Low Rate of growth for the whole market High

cash cows
Cash Cows

High Market share low

Low Rate of growth for the whole market High

slide7
Dogs

High Market share low

Low Rate of growth for the whole market High

balance

Balance

Do we want a field of cows?

MOOO!

ad