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Building=. process of building a building. How buildings learn. Most architecture is designed not to be changed. Yet is has to and will adapt. Perfection is the enemy of adaptation. We shape our buildings and they shape us. Adaptable = alive. Age + adaptablity = Architecture we love

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Building

Building=

process of building

a building





We shape our buildings and they shape us

We shape our buildings and they shape us


Adaptable alive

Adaptable = alive

Age + adaptablity = Architecture we love

Because each one living in the house has added quality and history




Buildings last as long

as love to them is greater

than trouble maintaining them

Beware

Poor adaptability i #1 killer of love

Water is #1 trouble


Additive
Additive

  • External

  • Internal

  • Imagine

  • to build the envelope for the downpayment

  • and keep developing the house for the amount you would have used for interest payment


From planning for present user to scenarios for future users

From planning for present userto scenarios for future users

Whatever you are ready for will not happen

Whatever you are not ready for will


Design for reuse design for disassembly

Design for ReuseDesign for Disassembly


Adaptability never let the long life layers fixate the short life

Layers:

Site

Structure

Skin

Services

Space plan

Stuff

Timeframes

Permanent or mobilt?

50 year +

30 year +

20 year +

5 year +

1 year

AdaptabilityNever let the long life layers fixate the short life


Adaptability next technology

Layers:

Site

Structure

Skin

Services

Space plan

Stuff

Technology

New urbanism

Roof on columns

Glass and sprayed composite

Attached installation and energy module

LEGO system

Living furniture

AdaptabilityNext technology


Value for customers

Expenses

Innovation=Profit growth=


Customer value

Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative

Adventurous

Wauw

Social

Identification

Sensual

Customer value


Tool for
Tool for:

  • Evaluating products/services

  • Developing strategy

  • Creating new ideas/concepts

  • Evaluating new ideas/concepts


Functional
Functional

  • Performing

  • Flexible

  • Ergonomic

  • Plug & Play


Comfortable
Comfortable

  • Supportive

  • Convenient

  • Adaptable

  • Mobile


Healthy
Healthy

  • Safe

  • Protective

  • Healing


Economical
Economical

  • Value for money

  • Minimal consumption

  • Minimal maintenance

  • High second hand value


Reliable
Reliable

No “down time”

Durable

Repairable

Replaceable

2000 planes no fatal crash


Sustainable
Sustainable

Minimal resources

Minimal pollution

Recycling


Creative
Creative

  • Artistic

  • Unique

  • Storytelling

  • Co-designed


Adventurous
Adventurous

  • Surprising

  • Thrilling

  • Daring

  • Challenging

  • Experimental


Wauw

  • Seducing

  • Passionate

  • Liberating

  • Cute


Social
Social

  • Affectionate

  • Responsive

  • Outgoing

  • Interactive


Identification
Identification

  • Me

  • Us

  • Our family

  • Our country

  • Our culture


Sensual
Sensual

  • Beautiful

  • Musical

  • Gourmet

  • Aromatic

  • Touch(-ing)

  • ”sixth sense”


Brand
Brand

  • Credibility

  • Confidence

  • Responsibility


Viral
Viral

  • When something arouse the customers enthusiasm

  • Stay in her mind

  • And make her recommend it to friends

  • It’s a relation between the product and the user


Balance between offering and customer value
Balance between offering and customer value

Product offering

Customer Value

(individual in a social/cultural context)

Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative Adventurous

Wauw

Social

Identification

Sensual


Bottom line

Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative

Adventurous

Wauw

Social

Identification

Sensual

Customer value Product offering

Bottom line


Matrix user real estate

Site

Structure

Skin

Services

Space plan

Stuff

Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative

Adventurous

Wauw

Social

Identification

Sensual

MatrixUser/real estate


Drivers push pull

Technology push

IT

e-business, www, pervasive computing, wireless

Nano

surfaces, selfcleaning, energyproducing, intelligent

Bioteknologi

genetech, bionik

Market pull

Market

Globalisation, knowledge, out-sourcing, culture, east

New customer demands, demography, culture, lifestyle, trends

Legislation, tax, subsidies,

energy prices

workers safety

EU

Drivers: Push & Pull



Matrix user business

  • IT

  • Nano

  • Biotech

  • Market

  • Customers

  • Legislation

  • Business model

  • Alliances

  • Competences

  • Core process

  • Design

  • Infrastructure

  • Services

  • Sale channels

  • Brand

  • User situation

Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative

Adventurous

Wauw

Social

Identification

Sensual

MatrixUser/business


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