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Building=. process of building a building. How buildings learn. Most architecture is designed not to be changed. Yet is has to and will adapt. Perfection is the enemy of adaptation. We shape our buildings and they shape us. Adaptable = alive. Age + adaptablity = Architecture we love

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Presentation Transcript
building

Building=

process of building

a building

adaptable alive

Adaptable = alive

Age + adaptablity = Architecture we love

Because each one living in the house has added quality and history

slide9

Buildings last as long

as love to them is greater

than trouble maintaining them

Beware

Poor adaptability i #1 killer of love

Water is #1 trouble

additive
Additive
  • External
  • Internal
  • Imagine
  • to build the envelope for the downpayment
  • and keep developing the house for the amount you would have used for interest payment
from planning for present user to scenarios for future users

From planning for present userto scenarios for future users

Whatever you are ready for will not happen

Whatever you are not ready for will

adaptability never let the long life layers fixate the short life
Layers:

Site

Structure

Skin

Services

Space plan

Stuff

Timeframes

Permanent or mobilt?

50 year +

30 year +

20 year +

5 year +

1 year

AdaptabilityNever let the long life layers fixate the short life
adaptability next technology
Layers:

Site

Structure

Skin

Services

Space plan

Stuff

Technology

New urbanism

Roof on columns

Glass and sprayed composite

Attached installation and energy module

LEGO system

Living furniture

AdaptabilityNext technology
slide15

Value for customers

Expenses

Innovation=Profit growth=

customer value
Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative

Adventurous

Wauw

Social

Identification

Sensual

Customer value
tool for
Tool for:
  • Evaluating products/services
  • Developing strategy
  • Creating new ideas/concepts
  • Evaluating new ideas/concepts
functional
Functional
  • Performing
  • Flexible
  • Ergonomic
  • Plug & Play
comfortable
Comfortable
  • Supportive
  • Convenient
  • Adaptable
  • Mobile
healthy
Healthy
  • Safe
  • Protective
  • Healing
economical
Economical
  • Value for money
  • Minimal consumption
  • Minimal maintenance
  • High second hand value
reliable
Reliable

No “down time”

Durable

Repairable

Replaceable

2000 planes no fatal crash

sustainable
Sustainable

Minimal resources

Minimal pollution

Recycling

creative
Creative
  • Artistic
  • Unique
  • Storytelling
  • Co-designed
adventurous
Adventurous
  • Surprising
  • Thrilling
  • Daring
  • Challenging
  • Experimental
slide26
Wauw
  • Seducing
  • Passionate
  • Liberating
  • Cute
social
Social
  • Affectionate
  • Responsive
  • Outgoing
  • Interactive
identification
Identification
  • Me
  • Us
  • Our family
  • Our country
  • Our culture
sensual
Sensual
  • Beautiful
  • Musical
  • Gourmet
  • Aromatic
  • Touch(-ing)
  • ”sixth sense”
brand
Brand
  • Credibility
  • Confidence
  • Responsibility
viral
Viral
  • When something arouse the customers enthusiasm
  • Stay in her mind
  • And make her recommend it to friends
  • It’s a relation between the product and the user
balance between offering and customer value
Balance between offering and customer value

Product offering

Customer Value

(individual in a social/cultural context)

Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative Adventurous

Wauw

Social

Identification

Sensual

bottom line
Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative

Adventurous

Wauw

Social

Identification

Sensual

Customer value Product offering

Bottom line
matrix user real estate

Site

Structure

Skin

Services

Space plan

Stuff

Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative

Adventurous

Wauw

Social

Identification

Sensual

MatrixUser/real estate
drivers push pull
Technology push

IT

e-business, www, pervasive computing, wireless

Nano

surfaces, selfcleaning, energyproducing, intelligent

Bioteknologi

genetech, bionik

Market pull

Market

Globalisation, knowledge, out-sourcing, culture, east

New customer demands, demography, culture, lifestyle, trends

Legislation, tax, subsidies,

energy prices

workers safety

EU

Drivers: Push & Pull
matrix user business

IT

  • Nano
  • Biotech
  • Market
  • Customers
  • Legislation
  • Business model
  • Alliances
  • Competences
  • Core process
  • Design
  • Infrastructure
  • Services
  • Sale channels
  • Brand
  • User situation

Functional

Comfortable

Healthy

Economical

Reliable

Sustainable

Creative

Adventurous

Wauw

Social

Identification

Sensual

MatrixUser/business
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