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Oak Park Education Foundation’s Update to District 97 Board

This update presents the findings of the Oak Park Education Foundation's market research project, including awareness of brand programs, teacher and parent feedback, and recommended action items.

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Oak Park Education Foundation’s Update to District 97 Board

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  1. Oak Park Education Foundation’s Update to District 97 Board Angie Dodd, Board President Deb Abrahamson, Executive Director Oak Park Education Foundation November 27, 2012

  2. The Oak Park Education FoundationMarket Research Project June 4, 2012

  3. SAMPLE MAKE-UP • Qualitative • 2 focus groups: 5 parents and 9 teachers • Range for teachers was K-8th • Quantitative • 152 Parents • 60 Teachers • Solicited from Oak Park Education Foundation’s lists

  4. High awareness of five program brands by name *Lower score for Science Alliance may be due to re-branding from Global Village

  5. Parents, however, are more unsure if their child participated in programs Awareness of Brand Programs Awareness of Child Participation

  6. Parents want the same programs delivered to more students vs adding new programs 38% 62% * Perhaps due to sentiment parents feel that programs are not equally delivered

  7. 93% of teachers rate the Oak Park Education Foundation programs as valuable

  8. Knowledge on process to get involved in the programs is low Survey Question - I clearly understand the process for getting involved in the Oak Park Education Foundation programs. 76%

  9. Once the program is scheduled for a Classroom, Teachers are Pleased with the Quality of Communication

  10. Programs seem to be relatively convenient for teachers with current curriculum • Elementary School Teachers • Middle School Teachers • More difficult in middle school

  11. Teachers Prefer to have new programs 43% • May be driven by teachers’ desire to fit into current curriculum. • Recommended new programs were writing, health, math, and history

  12. RECOMMENDED ACTION ITEMS Awareness:  • Increase communication to the parents of participating kids • Increase visibility at major school events • Improve communication to teachers about how they obtain the OPEF programs for their classrooms Growth: • Focus short-term growth efforts on expanding current programs • Middle school teachers are the most interested in expanding the scope of OPEF programs

  13. Oak Park Education Foundation Strategy Map Vision Mission Values • OPEF develops and supports programs that: • Stimulate each student’s intellect and encourage the • development of each child’s potential • Involve children in creative and innovative project- • based activities • Reach the greatest number of D97 students • Foster relationships between D97 students, teachers and the greater community • Demonstrate that learning is meaningful and enjoyable Our community is engaged in ensuring that every child who emerges from D97 has the ability, creativity and inspiration to shape the future. To provide innovative enrichment programs that have the greatest impact on District 97 students. Market Differentiators A variety of innovative programs Relationship with District 97 Access to all Classrooms Enhancement of the D97 curriculum Community experts applying knowledge Strategic Objectives Provide quality innovative programming that enhances the D97 curriculum Draw upon skills/talent of the community Maintain financial sustainability Have the most impact on the greatest number of D97 students Ensure continuity and stability in governance and operations • Evolve into a governing board • Develop an overall business plan • Foster innovation • Undertake rigorous program evaluation • Staff programs with quality volunteers • Maintain high rate of volunteer retention • Diversify revenue sources • Create reserve fund • Ensure program availability among all schools • Guarantee equitable student participation Key Performance Indicators Number of Students Reached Program Evaluation Expert Participation Community Response Dollars Raised

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