1 / 20

B&Bs & Wineries: A Tasteful Pairing

B&Bs & Wineries: A Tasteful Pairing. WBBA & individual B&Bs pair wine & B&B hospitality in marketing to guests. Founded by B&B innkeepers in 1987 Professional / education for innkeepers Marketing / promotion for B&B-style lodging & hospitality Wisconsin’s Bed & Breakfast statute definition

awen
Download Presentation

B&Bs & Wineries: A Tasteful Pairing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. B&Bs & Wineries:A Tasteful Pairing

  2. WBBA & individual B&Bs pair wine &B&B hospitality in marketing to guests

  3. Founded by B&B innkeepers in 1987 • Professional / education for innkeepers • Marketing / promotion for B&B-style lodging & hospitality • Wisconsin’s Bed & Breakfast statute definition • and licensing requirements • 8 or fewer rooms rented to 20 or fewer guests • owner’s personal residence • owner is in residence at the time of rental • only meal served to guests is breakfast

  4. 1993 Wisconsin Act 226 Innkeepers identify & legalize the ‘tasteful pairing’ of B&B hospitality & serving wine …. Licensed B&Bs may provide (not more than) 2 complimentary 4-ounce glasses of wine per day per guest for consumption on the premises

  5. And, B&Bs take this very seriously! Some B&Bs have obtained the licensing to sell wine

  6. WBBA Website Homepage … link to wine trail in first sentence!

  7. Find a B&B: by location or interest / activity

  8. Planning a B&B getaway: much more than finding a B&B!

  9. Cheers! Choose a location or a city

  10. Details: Wineries & B&Bs Note: innkeeper’s description

  11. Link to winery’s website. What can you put on your website to link back to local B&Bs?

  12. “We feature their wines at our wine and cheese social on Saturdays”

  13. Link to the winery’s website What can you put on your website to link back to B&Bs?

  14. BLOG (Better Listing On Google) Google loves fresh & relevant content

  15. WBBA & individual B&Bs welcome BLOG ideas / content!

  16. Would you like B&B content for your BLOG?

  17. B&Bs feature and promote Wine / Wine Events: On their website Directly to their guests: newsletters, email blasts Through their PMS (property management system) At the B&B – brochures, tour passes, coupons … Make it easy for innkeepers to get the word out about your event… Pair your event with B&B lodging

  18. Pair up with your local B&Bs … together we’ll treat our guests to a fruitful Wisconsin experience

More Related