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V oice O f T he M etropolis : F acebook. September 2010 By Chonlatip Chanchaytong (Cherry). R esearch O bjectives and M ethodology. Objectives of ‘Voice of the Metropolis’ Survey ต้องการสะท้อนความคิดเห็นของคนในย่านธุรกิจ ในเรื่องต่างๆ ที่เป็นที่น่าสนใจ ในช่วงเวลาหนึ่งๆ.

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V oice o f t he m etropolis f acebook

Voice Of The Metropolis: Facebook

September 2010

By ChonlatipChanchaytong (Cherry)


R esearch o bjectives and m ethodology

Research Objectives and Methodology

  • Objectives of Voice of the Metropolis Survey

  • Objectives of Facebook Survey (Voice of the Metropolis Sep 2010)

  • (facebook)

  • Research Methodology

  • 339

  • 23-24 2553 11.00 14.00 .


R espondents p rofile

Respondents Profile


V oice o f t he m etropolis f acebook

Respondents Profile

Gender

Marital status

84%

4%

12%

55% 45%

n (All Respondents) = 338


V oice o f t he m etropolis f acebook

Respondents Profile

Occupation

Monthly Household Income

E

D

C-

C

C+

B

A

A+

A

D

C-

C+

B

A+

E

C

n (All Respondents) = 338


70 facebook

70% facebook

  • 70% fb

  • 30% fb fb

  • fb

n= 339

n= 235

n= 103


V oice o f t he m etropolis f acebook

fb

  • fb 36

  • fb 22 fb 85% 37-42

  • 36

n= 235

n = 10

n = 25

n = 106

n = 106

n = 92

p = .001

Cramers V = .232


V oice o f t he m etropolis f acebook

  • 86%

  • fb

n= 235

n = 21

n = 12

n = 204

p = .018

Cramers V = .173


I nterest s egmentation

Behavior Perspective

INTEREST Segmentation


Interest segmentation

Interest Segmentation

  • fb 3 Intellectual Sort, Interest Board, Entertainment Loved

Intellectual Sort

Interested Board

Entertainment Loved

n= 115

34%

n = 109

33%

n = 110

33%

N(All Respondents) = 334


Interest segmentation characteristic

Interest Segmentation Characteristic

1

  • Intellectual Sort :

  • 37 fb

  • Interested Board:

  • 23-36

  • Entertainment Loved :

  • 22

Group

n = 334

2

Group

3

Group

  • 66%


V oice o f t he m etropolis f acebook

Interest Segmentation by Gender

  • Entertainment Loved

n = 185

n = 148

p = .045

Cramers V = .136

  • 28 Entertainment Loved Interested Board 37 Intellectual Sort

Interest Segmentation by Age

n = 10

n = 23

n = 104

n = 105

p = .000

Cramers V = .223

n = 92


V oice o f t he m etropolis f acebook

70%

Interest Segmentation by Marital Status

p = .001

Cramers V = .183

n = 280

n = 14

n = 38

  • Intellectual Sort


V oice o f t he m etropolis f acebook

Interest Segmentation by Education

n = 36

n = 160

p = .001

Cramers V = .180

n = 139

  • 55%


V oice o f t he m etropolis f acebook

Interest Segmentation by Occupation

n = 91

n = 115

n = 46

n = 11

n = 11

n = 20

n = 9

n = 4

n = 12

p = .076

  • /


V oice o f t he m etropolis f acebook


V oice o f t he m etropolis f acebook

Rank

1

  • 41%

  • 18% 23%

  • 25%

fb

n( ) = 164


V oice o f t he m etropolis f acebook

  • 28% 12%

  • 53%

  • 47% /

p = .260

n( fb) = 95

n( fb) = 68

n( fb) = 30

n( fb) = 30


V oice o f t he m etropolis f acebook

  • 28% 16%

  • 35% 18%

p = .056

n( fb) = 95

n( fb) = 68

p = .027

Cramers V = .144

n( fb) = 95

n( fb) = 68


V oice o f t he m etropolis f acebook

  • Class B

p = .027

Cramers V = .197

n( fb ) = 12

n( fb ) = 69

n( fb ) = 83

()

n = 6

n = 15

n = 12

n = 24

n = 29

n = 28

n = 18

n = 31

A+

A

B

C+

C

C-

D

p = .049

Cramers V = .142

E

n fb


V oice o f t he m etropolis f acebook

n = 73

n = 45

n = 5

n = 2

p = .000

Cramers V = .283

  • 33%

  • / (53%)

n fb


V oice o f t he m etropolis f acebook

Rank

1

  • 48%

  • 20%

  • 28%

fb

n() = 163


V oice o f t he m etropolis f acebook

  • 52% /

  • 36% Class E

  • 20%

n() = 33

()

n = 6

n = 35

n = 16

n = 24

n = 23

n = 29

n = 17

n = 11

A+

A

B

n = 4

C+

C

C-

n = 8

D

n = 151

p = .034

Cramers V = .169

E

p = .000

Cramers V = .417

n fb


V oice o f t he m etropolis f acebook

36

  • 23-28

  • Class A

  • Class E

n = 44

n = 51

p = .000

Cramers V = .190

n = 66

n fb

()

n = 6

n = 35

n = 16

n = 24

n = 23

n = 29

n = 17

n = 11

A+

A

B

C+

C

C

D

E

p = .012

Cramers V =.160

n fb


V oice o f t he m etropolis f acebook

fb

Rank

1

  • 83%

  • 43%

  • 40%

n() = 147


88 36

88% 36

  • 48% 29-36

  • 44%

p = .047

Cramers V = .131

n = 67

n = 79

n() = 63

n = 5

n = 6

n = 40

n = 50

n = 46

p = .018

Cramers V = .226

n fb


V oice o f t he m etropolis f acebook

/

  • 38% /

n = 48

n = 52

n = 18

n = 11

p = .003

Cramers V = .315

n fb

n = 19

n = 69

n = 59

p = .038

Cramers V = .167

n fb


Class c

Class C-

  • Class C- 82%

  • ClassB

  • Class C 19%

()

n = 8

n = 26

n = 11

n = 21

n = 25

n = 24

n = 22

n = 9

A+

A

B

C+

C

C-

D

E

p = .001

Cramers V =.321

n fb


C onclusion a nd r ecommendation

Conclusion and Recommendation


Conclusion

Conclusion

  • fb 36


Recommendation

Recommendation

  • viral marketing


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