What the Ads Don t Tell You: The Hidden Costs of Cars

What the Ads Don t Tell You: The Hidden Costs of Cars PowerPoint PPT Presentation


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What the Ads Don t Tell You: The Hidden Costs of Cars

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1. www.t-e.nu

2. What the Ads Don’t Tell You: The Hidden Costs of Cars by Karsten Krause

3. www.t-e.nu About T&E Members in: Austria Belgium Czech & Slovak Rep Denmark Estonia France Germany Greece Hungary Italy

4. www.t-e.nu Outline Marketing Influencing Consumer Choice Labelling Needed? Challenges Reducing the Impact on Environment and Health Promoting Sustainable Mobility

5. www.t-e.nu Marketing

6. www.t-e.nu

7. www.t-e.nu

8. www.t-e.nu

9. www.t-e.nu

10. www.t-e.nu

11. www.t-e.nu

12. www.t-e.nu Marketing Inaccuracies Hidden Costs to Driver and Society Environmental Pollution Health Problems Safety Risks Social Status

13. www.t-e.nu

14. www.t-e.nu Challenges

15. www.t-e.nu

16. www.t-e.nu Environmental Impact Air pollution Climate Change Noise Land-use

17. www.t-e.nu Air Pollution from Road Transport Forecast for London 2005

18. www.t-e.nu Sustainable Mobility

19. www.t-e.nu

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21. www.t-e.nu Trends Cars are getting bigger and heavier Car engines are getting more powerful

22. www.t-e.nu Trends Dieselisation

23. www.t-e.nu Marketing of Cars in Europe Do good things and talk about them and Selling a donkey as a racing horse and Ignorance of side effects

24. www.t-e.nu Marketing of Cars in Europe Marketing Expenditure Expenditure: 1,300,000,000 € EU Average: 412 € / per car (in 2002) = 0,7% of sales price Rover: 5.300 € / car VW: 212 € / car

25. www.t-e.nu NGO Demands (1/2) Good Products Fuel Efficient Cars Safe Cars Clean Clean (...) Promoting Good Use Safe Driving Green Driving Intermodality (...)

26. www.t-e.nu NGO Demands (2/2) Responsible Marketing Shifting Demand Risk Assessment Information on Full Costs Less emotions (...)

27. www.t-e.nu Conclusions Marketing should reflect reality PR „Inconsistancies“ create resistance Promote Cars as part of the transport system

29. T&E is Europe’s primary NGO campaigning on a Europe wide level for an environmentally responsible approach to transport. [email protected] Boulevard de Waterloo, 34 | 1000 Brussels Tel.: +32(0)2-502 99 09 | Fax: +32(0)2-502 99 08 | www.t-e.nu

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