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AdLantic Zomerborrel. Philippe van Ooteghem Managing Director AdLantic Online Advertising B.V. Impact van de cookiewet. Retargeting Analytics Freq . Capping Conversie tracking Affiliate marketing Etc. Hoe reageert de branche?. Hoe kon het zover komen?.

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Adlantic zomerborrel

AdLantic Zomerborrel

Philippe van Ooteghem

Managing Director AdLantic Online Advertising B.V.


Impact van de cookiewet
Impact van de cookiewet

  • Retargeting

  • Analytics

  • Freq. Capping

  • Conversie tracking

  • Affiliate marketing

  • Etc.



Hoe kon het zover komen
Hoe kon het zover komen?

  • Ongebreideld gebruik cookies

  • Deeppackageinspection

  • Privacy / Google Streetview

  • Retargeting (Soms met freq. Cap 40 per uur!!)



Wat deed de branche tot nu toe
Wat deed de branche tot nu toe?

  • Weggemoffelde privacy statements

  • IAB Cookie lobby


De onwetende consument is jarenlang bang gemaakt
De (onwetende) consument is jarenlang bang gemaakt



Kunnen we nog terug
Kunnen we nog terug?

  • Terugdraaien wet? NEE

  • Soepeler maken? NEE

  • Uitstel? NEE

  • Handtekeningenactie IAB? NEE


Hoe kunnen we ermee omgaan
Hoe kunnen we ermee omgaan?

  • Stappenplan DDMA

  • Informatievoorziening

  • Vragen van toestemming


Is dit het einde
Is dit het einde?

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change”

Charles Darwin


Oplossing
Oplossing

  • Toestemming vragen (collectief)


  • Browsers: Do not track

  • Branche initiatieven

  • Centrale rol publishers



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