Reminders
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Reminders. Thursday, Nov. 8 th – In-class activity & teacher evaluations Naomi Judd 7:30 p.m. Braden Chapter 13 “Best Buy Case & Quiz” due Nov. 8 th Chapters 14 & 15 – Marketing You Assignment Due Nov. 15 th (Instructions available on the u-drive) 11/13: Exam 3 via Thomson Now

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Reminders

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Reminders

Reminders

  • Thursday, Nov. 8th –

    • In-class activity & teacher evaluations

    • Naomi Judd 7:30 p.m. Braden

  • Chapter 13 “Best Buy Case & Quiz” due Nov. 8th

  • Chapters 14 & 15 – Marketing You Assignment Due Nov. 15th (Instructions available on the u-drive)

  • 11/13: Exam 3 via Thomson Now

    • Available Monday 11/12 and unavailable Tuesday, 11/13 at noon

    • (Chapters 11-15)

  • 11/15: Chapter 16


Integrated marketing communications

Integrated Marketing Communications

  • Promotion Mix Elements

    • Advertising

    • Public Relations

    • Sales Promotion

    • Personal Selling

  • Role of Social Networking

    • Blogs

    • Message Boards


Reminders

AIDA

  • Attention

  • Interest

  • Desire

  • Action


Strategies

Strategies

  • Push

    • Mfgr promotes to wholesaler; wholesaler promotes to retailer; retailer promotes to consumer; consumer buys from retailer

  • Pull

    • Mfgr promotes to consumer; consumer demands product from retailer; retailer demands product from wholesaler; wholesaler demands product from manufacturer


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