Reminders
Download
1 / 4

Reminders - PowerPoint PPT Presentation


  • 122 Views
  • Uploaded on

Reminders. Thursday, Nov. 8 th – In-class activity & teacher evaluations Naomi Judd 7:30 p.m. Braden Chapter 13 “Best Buy Case & Quiz” due Nov. 8 th Chapters 14 & 15 – Marketing You Assignment Due Nov. 15 th (Instructions available on the u-drive) 11/13: Exam 3 via Thomson Now

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Reminders' - aviv


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Reminders
Reminders

  • Thursday, Nov. 8th –

    • In-class activity & teacher evaluations

    • Naomi Judd 7:30 p.m. Braden

  • Chapter 13 “Best Buy Case & Quiz” due Nov. 8th

  • Chapters 14 & 15 – Marketing You Assignment Due Nov. 15th (Instructions available on the u-drive)

  • 11/13: Exam 3 via Thomson Now

    • Available Monday 11/12 and unavailable Tuesday, 11/13 at noon

    • (Chapters 11-15)

  • 11/15: Chapter 16


Integrated marketing communications
Integrated Marketing Communications

  • Promotion Mix Elements

    • Advertising

    • Public Relations

    • Sales Promotion

    • Personal Selling

  • Role of Social Networking

    • Blogs

    • Message Boards


AIDA

  • Attention

  • Interest

  • Desire

  • Action


Strategies
Strategies

  • Push

    • Mfgr promotes to wholesaler; wholesaler promotes to retailer; retailer promotes to consumer; consumer buys from retailer

  • Pull

    • Mfgr promotes to consumer; consumer demands product from retailer; retailer demands product from wholesaler; wholesaler demands product from manufacturer


ad