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SHOP JACKSON!. June 3, 2009. Sally Bligh Wayne Garibaldi Connie Gonsalves Rich Hoffman Gary Little Stan Lukowicz. Aaron May Craig Murphy John Plasse Lana Vukovich Jane Wilkinson & many other volunteers. Who is the JRC?.

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shop jackson

SHOP JACKSON!

June 3, 2009

who is the jrc
Sally Bligh

Wayne Garibaldi

Connie Gonsalves

Rich Hoffman

Gary Little

Stan Lukowicz

Aaron May

Craig Murphy

John Plasse

Lana Vukovich

Jane Wilkinson

& many other volunteers

Who is the JRC?

Appointed by the City Council to assist City with economic development ideas

shop jackson what
Shop Jackson: WHAT?
  • Shop Jackson is a “shop local” campaign developed by the Jackson Revitalization Committee in partnership with the Jackson Rancheria Casino & Hotel Dreamcatcher’s Club Program
shop jackson what4
Shop Jackson: WHAT?
  • Dreamcatcher’s Club Members are invited to take further advantage of their membership by shopping at Jackson businesses, offering Dreamcatcher’s Club members-only discounts
shop jackson when
Shop Jackson: WHEN?
  • Initial Campaign: August 1, 2009 through January 31, 2010 (in two three month blocks)
shop jackson where
Shop Jackson: WHERE?
  • All businesses located in the city limits of Jackson are invited to participate.
  • Ongoing relationships with Dreamcatcher’s Club Members
shop jackson why
Shop Jackson: WHY?
  • Businesses in Jackson can capitalize on the thousands of casino visitors and local Dreamcatcher’s market
  • The Jackson Rancheria has 500,000 active Dreamcatcher’s members; 300,000 monthly visitors, and over 26,000 Dreamcatcher’s Club Members in Amador/Calaveras Co.
shop jackson why8
Shop Jackson: WHY?
  • Collectively the businesses of Jackson have an opportunity to ensure that more locals and visitors Shop Jackson!
shop jackson the requirements
Shop Jackson:The Requirements
  • City of Jackson business license and location within the city limits of Jackson
  • $45 participation fee (one $45 fee covers both quarters)
  • Completed participation form
  • Promotional offer commitment created by participating businesses
shop jackson the benefits
Shop Jackson:The Benefits
  • Arrow Magazine will print a map of businesses for 6 issues, beginning with the August 2009 issue. This magazine has a monthly distribution of over 100,000 copies
  • The map will also be printed as a separate sheet and be provided to all participating businesses as an additional promotion
shop jackson the benefits11
Shop Jackson:The Benefits
  • Websites like Amador Council of Tourism, Amador County Chamber of Commerce, City of Jackson and the Jackson Rancheria will list participating businesses
  • Distribution, Promotion and Exposure at 2009 Amador County Fair
shop jackson promotion examples
Shop Jackson:Promotion Examples
  • 5% off Monday - Thursday
  • Buy 2, get 1 free; Buy 1, get 2nd item ½ off
  • Provide game opportunities, chances to win a higher discount
  • Free XXXXX with YYYYY
marketing jackson
Marketing Jackson
  • This is a Direct Response Advertising Campaign
  • An effective ad includes a call to action
  • The Best Ads emphasize Benefits over Features
  • “FREE” is the most powerful word to use in an advertisement
marketing jackson14
Marketing Jackson
  • An effective ad has Measurable Results
  • Do not use Institutional Advertising
  • Use Relational Advertising
  • Emphasize that your Business has a Relationship with Dreamcatcher’s Club
  • 26 Keys to Effective Marketing to Dreamcatcher’s Club Membership…
timeline
Timeline

June 15: Deadline to Participate

July 1: Last Day to submit final ad copy

July 30: 3rd Quarter Campaign Begins

Sept. 15: Deadline to jump in 4th Quarter

Oct. 1: Last Day to submit changes

for 4th Quarter Campaign

Nov. 1: 4th Quarter holiday period starts

Jan. 31: New Program Launches!!

slide16

Questions??

For More Information Contact:

Mike Daly, City Manager

223-1646 or [email protected]

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