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17 Major Employment Centers

17 Major Employment Centers. Great Mall. Stanford Research Park. Palo Alto, SV “dad” 25K jobs 50% paved, no sidewalks Commute Shed: 47% within 2 miles of Caltrain 49% w/i 10 miles 80% SOV, 11% pool, 1% rail 18 mi one-way. Suburban Smart Growth Stinks.

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17 Major Employment Centers

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  1. 17 Major Employment Centers

  2. Great Mall

  3. Stanford Research Park • Palo Alto, SV “dad” • 25K jobs • 50% paved, no sidewalks • Commute Shed: • 47% within 2 miles of Caltrain • 49% w/i 10 miles • 80% SOV, 11% pool, 1% rail • 18 mi one-way.

  4. Suburban Smart Growth Stinks • East Bay BART TOD: 40% transit commutes • Commute to auto-hostile San Francisco • South Bay Caltrain TOD: 17% transit commutes • High driving residents “crowd out” green commuters • Non-TOD South Bay: 4% or less transit commutes • Suburban VTA LRT “TOD without the T” – Calthorpe • Hence, make Smart Growth smarter: • PRT as shuttle bus on steroids, creating comprehensive new mobility • Avego-style iPooling (instant ridesharing) • Green commute housing preference • Workplace parking charges + incentives • Green behavior culture change for large new residential communities • SPUR: “interesting.” Cities21: adopted recommendations.

  5. 1. PRT – Steroid Shuttle Bus

  6. SRP PRT Vehicle Storage • 5 mile system • 17 stations • $35M to $75M • Capital cost

  7. Train, HSR first mile Walk Bike, scooter Centralized Cars: share, rent, ride home Bus iPooling first mile Short carpool pick up • Improved match-making • Shared parking, iPooling Long carpool first mile PRT system LAST MILE mid-day trips Comprehensive, Integrated MobilityDoor to Door Delivery services, Personal activities, Business services • Web/wireless coordination • Supportive policy context • Scale!

  8. Palo Alto and Pleasanton Market Research (300+ surveys) • Solo commutes: 89%  45% • Carpool: 9%  32%, train: 0%  15.5% train • For 20K people, removes 6,600 autos (roughly) • @ 350 s.f. per space  50 acres.

  9. 2. Avego-Style iPooling • iPhone instant carpooling • http://www.youtube.com/watch?v=PgTNK85bG_k • 111MB M4V: 1:43-3:50

  10. 3. Move closer to your job:Green Commute Housing Preference • Priority access to new housing for green commuters • Waiting list • The most cost-effective traffic reduction policy (ever). SF  San Jose (swap) • Or, “Proximate Commute” for Starbucks workers.

  11. Green Commute Hsng Examples • Santa Barbara: 42 affordable apts • 40 block walkable, mixed-use downtown • Priorities: no cars, work downtown • Result: TWENTY cars • Stanford West Apts: 515 apts • Shuttle bus, biking, hostile to cars • 396 Stanford, 96 hospital, 14 Palo Alto, 9 long commutes • 10% short-commute rent discount • 2.6 MM less VMT/CO2 lbs./yr • Redwood City: 800 mkt rate condos • 1 mi from dntn, bike path • Cities21 victory • 4 months: green commutes.

  12. 4. Workplace Parking Charges + Incentives • Paid parking (at suburban offices) reduces commute trips (and CO2) by 23%+ • MTC: “Charging for parking is the holy grail” • Tragedy of the Commons – no office wants to be the first to charge  less competitive • Perverse $7.59 daily SOV suburban subsidy (SF charges) • Need to all “jump in together” • smoking ban in bars: Bloomington, St. Paul, Minneapolis • Complicated to implement • Web-based self-reporting enables low-cost implementation.

  13. Commute: carrot + stick • Cashout: pay employees not to park • $4/day  78% SOV to 74%  $26/day • Small carrots are ignored • Parking charges (sticks) work: • eBay SJ: 80% SOV, eBay SF: 43% SOV • Free suburban parking • Perverse $7.59 per day SOV subsidy • Start w/ $0.25 charge + $1 cashout • Phased spread to $2 charge + $4 cashout • Big companies first, little companies next.

  14. THE END

  15. 5. Culture: Low Mileage Community • Exploit behavior research • Non auto-centric culture • Good Deeds (make it easy) • EBay’s online community phenomenon • Make friends, achieve social status • Self polices bad behavior • “Communities of Practice” – expertise around a problem domain (green commutes).

  16. Low Mileage Community (2) • Big new residential complex • Everyone signs low mileage pledge • Entry condition to obtain housing • People are “self-consistent” • Manufacture a tipping point • Currently, it’s often dumb to be green • Positive peer pressure • Problem-solving think tank. Online & in person • Carpool to grocery store • Ex: Biking learning curve: route, gear, defensive • People love to share such self-discovered expertise • Delivery services, etc.

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