Introduction to Qualitative Research. Aaron Louie, User Experience Architect. PURPOSE WHY QUALITATIVE RESEARCH? RESEARCH DESIGN VALIDITY & RELIABILITY WRITING INTERVIEW QUESTIONS ANALYZING DATA RESOURCES. PURPOSE WHY QUALITATIVE RESEARCH? RESEARCH DESIGN VALIDITY & RELIABILITY
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Introduction to Qualitative Research
Aaron Louie, User Experience Architect
Researcher is objective
Researcher is a participant
Predict outcome & design experiment to test outcome
Collect measurements in a controlled environment
Apply statistical calculations
Identify patterns, revise assumptions
Identify assumptions & formulate research questions
Collect data via observation, interviews, surveys, etc.
Count, classify, & structure data
Identify themes, revise assumptions
(In other words, stuff you can’t control.)
(i.e., a line of questioning dependent on a previous answer)