California Department of Food and Agriculture  October 8_2004 Preloader

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2. Presentation Outline. Project Background, Research Objectives, Target Audience CompositionSummary of Key Findings Section 1: Where are we now?1.1 - Market overview1.2 - Channels to marketSection 2: What\'s important when shopping for wine?2.1 - A snapshot view of the wine consumer2.2 - Consumer wine buying process2.3 - Trade perceptionsSection 3: Perceptions of California wine3.1 - Consumer perceptions3.2 - Trade perceptionsSection 4: Who is drinking California wine?4.1 - T29878

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