What’s Happening?. The Go Jo! http:// www.youtube.com/watch?v=Dl3ufZi0GBQ What type of appeal (s) is used in this ad? What type of executional framework(s) is used? A great innovative co-branding example http:// digitaljournal.com/article/318975. E-active and Social Marketing . Chapter 9.
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The Go Jo! http://www.youtube.com/watch?v=Dl3ufZi0GBQ
What type of appeal (s) is used in this ad? What type of executional framework(s) is used?
A great innovative co-branding example
E-active and Social Marketing
Companies now employ individuals to monitor Twitter and social media sites
F I G U R E 9 . 2
Building the Next Generation of E-Commerce Sites
Cyberbait, what is it?
F I G U R E 9 . 4
Reasons Consumers are Wary of Purchasing Online
F I G U R E 9 . 5
Online Interactive Tactics
Source: Based on Larry Jaffee, “Follow the Money,” Promo, 20, No. 11 (November 2007 Sourcebook), pp. 5-10.