Organizational Culture, Creativity, and Innovation

1. OrganizationalCulture, Creativity,and Innovation Chapter 14

2. Learning Objectives • Define organizational culture, identify its core characteristics and the various functions it serves in organizations. • Describe the four forms of organizational culture specified by the competing values framework. • Explain the factors responsible for creating and transmitting organizational culture, and for getting it to change.

3. Learning Objectives • Define creativity and describe the basic components of individual and team creativity. • Describe various approaches to promoting creativity in organizations. • Identify the basic forms and targets of innovation and the stages of the innovation process.

4. Organizational Culture A cognitive framework consisting of attitudes, values, behavioral norms, and expectations shared by organization members.

5. Transmitting Organizational Culture • Symbols • Slogans • Stories • Jargon • Ceremonies • Statements of Principle

6. How Organizational Culture Changes • Composition of Workforce • Mergers and Acquisitions • Strategic Cultural Change • Responding to the Internet

7. Creativity-Relevant Skills • Break Mental Sets and Take New Perspectives • Understand Complexities • Keep Options Open and Avoid Premature Judgments • Follow Creativity Heuristics • Use Productive Forgetting

8. Training People to Be Creative • Encourage Openness to New Ideas • Take Time to Understand Problem • Promote Divergent Thinking

9. Developing Creative Work Environments • Provide Autonomy • Provide Exposure to Other Creative People • Allow Ideas to Cross-Pollinate • Make Jobs Intrinsically Interesting • Set Own Creative Goals • Support Creativity at High Organizational Levels • Have Fun! • Promote Diversity

10. Innovation Targets • Product • Service • Process • Marketing • Supply Chain • Business Model • Organizational