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### BALANCE

A PRINCIPLE OF DESIGN

How symmetry and asymmetry can be used to obtain balance as a principle in design

- BALANCE IS ONE OF THE FOUR PRINCIPLES OF DESIGN WE WILL LEARN ABOUT IN GRAPHIC DESIGN.
- THE PRINCIPLES OF DESIGN:
- BALANCE
- EMPHASIS
- RHYTHM
- UNITY

- THE PRINCIPLES OF DESIGN:

BALANCE IN DESIGN

Balance (defn): Equal distribution of weight.

In design, balance can be achieved through:

- Same sized objects horizontally or vertically.
- Centering elements on a page.
- Several smaller elements are offset by a larger item.
- 2 odd shapes (such as circles) against regular shapes (such as squares).
- Dividing a page into equal number of columns or rows.
(FILL IN YOUR WORKSHEET WHERE APPROPRIATE)

BALANCE IN DESIGN

75 lb

75 lb

HINT: Man weighs 125 lbs.

http://financial.ucsc.edu/Pages/Welcome_CashControl.aspx75lb

50lb

25lb

BALANCE IN DESIGN

50lb

75 lb

http://financial.ucsc.edu/Pages/Welcome_CashControl.aspx75 lb

75lb

25lb

BALANCE IN DESIGN

http://financial.ucsc.edu/Pages/Welcome_CashControl.aspx

75lb

50lb

25lb

BALANCE IN DESIGN

- Sometimes to attain balance you must add &/or subtract certain entities of a given variable.
- In the previous example balancing it would require adding and subtracting weighted objects.

BALANCE IN DESIGN

- We will now evaluate 7 different figures on whether they are balanced or not.
- Remember to look at your notes for hints on how to establish balance from SECTION A of your worksheet.
(MARK YOUR ANSWERS ON YOUR WORKSHEET.)

BALANCE IN DESIGN

- Artistic balance differs from balance on a scale. We don’t empirically weigh it. We view it from a more subjective stance. It’s not so much about perfection, it’s about the feel created. It should produce a harmonic result.
- However, using weighted balance as an analogy can give us a platform for understanding artistic balance.

BALANCE IN DESIGN

- An easy way to establish balance is symmetry, you have actually seen some examples of this already
- Here’s a video on symmetry.
http://www.youtube.com/watch?v=mfBxNpfWAJA

BALANCE IN DESIGN

- So how many of you feel you have a good handle on symmetry after watching that video (show of hands)?

BALANCE IN DESIGN

- As you can see from examples in the previous video, symmetrical design is exhibited in our world in a number of different ways.
- Balance can be achieved through symmetry, but balance isn’t only achieved this way.
- Asymmetry is the prevalent means of balancing in design. Asymmetrical balance is more back to the scale model we looked at earlier. Objects may not look the same, but they resemble the weight of each other across a central axis line.
- Let’s take a look at some examples of asymmetrical balance now.

BALANCE IN DESIGN

BALANCE IN DESIGN symmetrical design is exhibited in our world in a number of different ways.

http://blogs.jobdig.com/wwds/2007/04/09/vw-print-ads-are-back/

BALANCE? symmetrical design is exhibited in our world in a number of different ways.

http://adsoftheworld.com/media/print/call_one_jackBALANCE IN DESIGN

http://adsoftheworld.com/media/print/volkswagen_genuine_parts_wiper_blades?size=_originalhttp://adsoftheworld.com/media/print/volkswagen_genuine_parts_wiper_blades?size=_original

BALANCE IN DESIGN

FIGURE 8http://adsoftheworld.com/media/print/volkswagen_genuine_parts_wiper_blades?size=_original

http://adsoftheworld.com/media/print/canal_iphone_titanic?size=_originalBALANCE IN DESIGN

- Going back to our weighted balance earlier.http://adsoftheworld.com/media/print/volkswagen_genuine_parts_wiper_blades?size=_original
- If you actually had to solve for “x” mathematically on paper what would you have to do to balance this scale? (Do this now on your worksheet)

75 lb

x

HINT: Man weighs

125 lbs.

http://financial.ucsc.edu/Pages/Welcome_CashControl.aspx75lb

50lb

25lb

BALANCE IN DESIGN

Solving an equation is about making both sides balanced.http://adsoftheworld.com/media/print/volkswagen_genuine_parts_wiper_blades?size=_original

Solve this equation algebraically:

(Make sure to show all your work.)

X + 75 = 125

75 lb

x

ACHIEVING BALANCE IN MATHBALANCE IN DESIGN

WHAT DID YOU HAVE TO DO TO SOLVE THIS EQUATION?http://adsoftheworld.com/media/print/volkswagen_genuine_parts_wiper_blades?size=_original

X + 75 = 125

FIRST OF ALL TO KEEP IT EQUAL YOU HAD TO DO THE SAME THING TO EACH SIDE OF THE EQUATION.

X + 75 - 75 = 125 – 75

X + 0 = 50

X =50

IN THIS CASE WE SUBTRACTED75

50 + 75 = 125

125 = 125

125 lb

125 lb

SOLVING FOR A VARIABLEBALANCE IN DESIGN

- Take http://adsoftheworld.com/media/print/volkswagen_genuine_parts_wiper_blades?size=_original
- One 2” x 1.5” post it
and

- Three 2” x 0.5” post its and lay them out in the space on your worksheet denoted “Sticky Note Exercise”, in a way that your overall composition appears visually balanced.

- One 2” x 1.5” post it

BALANCE IN DESIGN

- Using the Photoshop skills you have learned so far this semester, create an 11 x 17” ad that portrays balance.
- You need to have one large graphic (at least 7” x 9”)
- One large headline 5 words or less (font size 40)
- One 8 word or less copy (font size 18)
- Do NOT use more than two font styles in your design.

BALANCE IN DESIGN

- For those who are interested, the next slide shows you what the real picture of the Beatles looked like.

BALANCE IN DESIGN

BALANCE IN DESIGN the real picture of the Beatles looked like.

http://4.bp.blogspot.com/_mu-_ssjoNaI/TETfgd1kmLI/AAAAAAAAAe4/Fq9hNCZFLIA/s1600/Beatles8.jpg

Bernard, T. ( the real picture of the Beatles looked like. n.d.). Lesson #2: The principle of balance. Retrieved August 12, 2010 from http://www.bluemoonwebdesign.com/art-lessons-2.asp

Siebert, L. and Ballard, L. (1992). Making a good layout. North Light Books.

SourcesBALANCE IN DESIGN

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