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Global Standards Collaboration (GSC) 14. Standardization activities on IPTV in CCSA . Duo Liu Deputy Secretary General of CCSA. Highlight of Current Activities (1). 8 standards published 30 under development. CCSA IPTV initiatives: satisfied the needs of standard for convergence

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Standardization activities on iptv in ccsa

Global Standards Collaboration (GSC) 14

Standardization activities on IPTV in CCSA

Duo Liu

Deputy Secretary General of CCSA


Highlight of current activities 1
Highlight of Current Activities (1)

8 standards published

30 under development

  • CCSA IPTV initiatives: satisfied the needs of standard for convergence

    • Task#1- overall issues, finished

      • IPTV scenario,requirements, architecture

    • Task#2- sub-systems arch & framework, Aug 2009

      • CDN, DRM, security etc.

    • Task#3- STB interface and interoperability, finished

      • EPG, content delivery, service mgmt., terminal device mgmt.

    • Task#4- quality monitoring, May 2010

Task#1,finished

Task#2, deadline Aug 2009

Task#3,finished

Task#4

Aug 2005

2007

2008

2006

2009


Iptv market development in china
IPTVmarket development in China

  • IPTVuser amount grows rapidly

    • 2.8M (up to the end of 2008)

    • Increase rate keep high: 145% year on year

    • Estimated 10M by 2012

Data Source: CATR,2009


Market focus shifting
Market Focus Shifting

Emphasize capability & quality optimization and openness.

Now Next

------------------------------------------------------------------------------

TV like service  rich broadband app

Video definition SD  HD & Mobile

TV & movie  User generated content

Closed system  Open system

STB  Terminal Convergence

Fixed  Mobile IPTV


Strategic direction
Strategic Direction

  • Accommodate requirements abstracted from

    • real operational need

    • identified IPTV market trends

  • Keep in line with Global Standard activities

    • adopt ITU-T IPTV recommendations as much as possible

    • make contribute to the ITU-T IPTV activities and other SDOs

    • liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs

  • Strengthen cooperation with regional organizations

    • CJK

    • APT


Challenges
Challenges

  • Convergence introduces challenges

    • To define Unified architecture which should support Practicable & Flexible Business model

    • To open system capabilities to others, while the system must be manageable and in high level of security

    • To provide many kinds of terminal device access to IPTV for personal and adapted application and content


Next steps actions
Next Steps/Actions

  • Develop 2nd version of IPTV service requirements

    • Call for new requirements from the industry

    • Revise CCSA IPTV service requirements standard

  • Develop new version of CCSA IPTV Architecture

    • Revise IPTV Architecture according those new requirements

    • Add new capabilities, e.g. Ad insertion, audience measurement, mobility management, UGC

    • Expose capabilities (API) to third party SPs

  • Encourage members to participate IPTV work of ITU-T

  • Cooperate with other SDOs




Coverage of ccsa iptv standardizations
Coverage of CCSA IPTV Standardizations

  • Many important issues were covered in the 1st phase of CCSA IPTV standards including,

    • IPTV Standard Framework

    • IPTV Service Definition/Requirements

    • IPTV Architecture and General Technical Requirements

    • Specifications on the Service Network Architecture

    • IPTV Bearer Network related issues

    • IPTV Service Security and Content Security issues

    • Audio/Video Coding for IPTV

    • IPTV QoS Related issues

    • IPTV Network Management issues

    • Technical/Test Specifications of Key Equipments and Devices for IPTV (e.g. STB)

    • Interface Standardization and Interoperability

    • Study and develop new Protocol for IPTV (if needed)

    • IPTV BSS/OSS issues

    • IPTV Middleware

    • Network/Service Convergence


Tree view of ccsa iptv standards
Tree view of CCSA IPTV Standards

  • 8 published

  • 23 FCD

  • 7 Draft


Iptv standards published by miit
IPTV Standards published by MIIT

  • YD/T 1697-2007 Technical Specification for IPTV Content Operation Platform and Service Operation Interface

  • YD/T 1823-2008 IPTV Architecture and General Technical Requirements

  • YD/T 1824-2008 Architectural framework for IPTV Terminal Devices Management

  • YD/T 1825-2008 Technical Requirements of IPTV SIM-STB Interface

  • YD/T 1654-2007 IPTVService Requirement

  • YD/T 1655-2007 Technical Requirements of IPTV-STB

  • YD/T 1696-2007 Interface Specification for STB and IPTV Service Platform, Part 1 - General

  • YD/T 1695-2007 Technical Requirement of Access Network for IPTV



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