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Global Standards Collaboration (GSC) 14. Standardization activities on IPTV in CCSA . Duo Liu Deputy Secretary General of CCSA. Highlight of Current Activities (1). 8 standards published 30 under development. CCSA IPTV initiatives: satisfied the needs of standard for convergence

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highlight of current activities 1
Highlight of Current Activities (1)

8 standards published

30 under development

  • CCSA IPTV initiatives: satisfied the needs of standard for convergence
    • Task#1- overall issues, finished
      • IPTV scenario,requirements, architecture
    • Task#2- sub-systems arch & framework, Aug 2009
      • CDN, DRM, security etc.
    • Task#3- STB interface and interoperability, finished
      • EPG, content delivery, service mgmt., terminal device mgmt.
    • Task#4- quality monitoring, May 2010

Task#1,finished

Task#2, deadline Aug 2009

Task#3,finished

Task#4

Aug 2005

2007

2008

2006

2009

iptv market development in china
IPTVmarket development in China
  • IPTVuser amount grows rapidly
    • 2.8M (up to the end of 2008)
    • Increase rate keep high: 145% year on year
    • Estimated 10M by 2012

Data Source: CATR,2009

market focus shifting
Market Focus Shifting

Emphasize capability & quality optimization and openness.

Now Next

------------------------------------------------------------------------------

TV like service  rich broadband app

Video definition SD  HD & Mobile

TV & movie  User generated content

Closed system  Open system

STB  Terminal Convergence

Fixed  Mobile IPTV

strategic direction
Strategic Direction
  • Accommodate requirements abstracted from
    • real operational need
    • identified IPTV market trends
  • Keep in line with Global Standard activities
    • adopt ITU-T IPTV recommendations as much as possible
    • make contribute to the ITU-T IPTV activities and other SDOs
    • liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs
  • Strengthen cooperation with regional organizations
      • CJK
      • APT
challenges
Challenges
  • Convergence introduces challenges
    • To define Unified architecture which should support Practicable & Flexible Business model
    • To open system capabilities to others, while the system must be manageable and in high level of security
    • To provide many kinds of terminal device access to IPTV for personal and adapted application and content
next steps actions
Next Steps/Actions
  • Develop 2nd version of IPTV service requirements
    • Call for new requirements from the industry
    • Revise CCSA IPTV service requirements standard
  • Develop new version of CCSA IPTV Architecture
    • Revise IPTV Architecture according those new requirements
    • Add new capabilities, e.g. Ad insertion, audience measurement, mobility management, UGC
    • Expose capabilities (API) to third party SPs
  • Encourage members to participate IPTV work of ITU-T
  • Cooperate with other SDOs
coverage of ccsa iptv standardizations
Coverage of CCSA IPTV Standardizations
  • Many important issues were covered in the 1st phase of CCSA IPTV standards including,
    • IPTV Standard Framework
    • IPTV Service Definition/Requirements
    • IPTV Architecture and General Technical Requirements
    • Specifications on the Service Network Architecture
    • IPTV Bearer Network related issues
    • IPTV Service Security and Content Security issues
    • Audio/Video Coding for IPTV
    • IPTV QoS Related issues
    • IPTV Network Management issues
    • Technical/Test Specifications of Key Equipments and Devices for IPTV (e.g. STB)
    • Interface Standardization and Interoperability
    • Study and develop new Protocol for IPTV (if needed)
    • IPTV BSS/OSS issues
    • IPTV Middleware
    • Network/Service Convergence
tree view of ccsa iptv standards
Tree view of CCSA IPTV Standards
  • 8 published
  • 23 FCD
  • 7 Draft
iptv standards published by miit
IPTV Standards published by MIIT
  • YD/T 1697-2007 Technical Specification for IPTV Content Operation Platform and Service Operation Interface
  • YD/T 1823-2008 IPTV Architecture and General Technical Requirements
  • YD/T 1824-2008 Architectural framework for IPTV Terminal Devices Management
  • YD/T 1825-2008 Technical Requirements of IPTV SIM-STB Interface
  • YD/T 1654-2007 IPTVService Requirement
  • YD/T 1655-2007 Technical Requirements of IPTV-STB
  • YD/T 1696-2007 Interface Specification for STB and IPTV Service Platform, Part 1 - General
  • YD/T 1695-2007 Technical Requirement of Access Network for IPTV
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