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International Markets Update

International Markets Update. Lynn Heinze Vice President, Information U.S. Meat Export Federation. USMEF Worldwide. Putting U.S. Meat On The World’s Table. St. Petersburg. London. Denver. Moscow. Tokyo. Seoul. Monterrey. Beirut. Mexico City. Shanghai. Guangzhou. Taipei. Hong Kong.

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International Markets Update

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  1. International MarketsUpdate Lynn HeinzeVice President, InformationU.S. Meat Export Federation Putting U.S. Meat On The World’s Table

  2. USMEF Worldwide Putting U.S. Meat On The World’s Table St. Petersburg London Denver Moscow Tokyo Seoul Monterrey Beirut Mexico City Shanghai Guangzhou Taipei Hong Kong Singapore Putting U.S. Meat On The World’s Table

  3. Int’l Staff “Makes it Happen”

  4. USMEF Snapshot • Public-private sector cooperation • Multi-species – beef, pork, lamb • Multi-segment • Grain/livestock checkoffs/producer groups • Packers/processors/purveyors/traders • Agribusiness • Strategies: • Gain market access; maintain market presence • Educate buyers; build loyalty • Support trade • Promote industry/product image • Educate consumers regarding food safety • Utilize the total carcass Putting U.S. Meat On The World’s Table

  5. Leveraged Checkoff Dollars $6.3 Million Beef Checkoff Investment Buys … $15.5 Million In Beef Foreign Marketing Based on FY’06 Estimates Putting U.S. Meat On The World’s Table

  6. Global Beef Consumption MMT Rest of World  129% U.S.  61% Putting U.S. Meat On The World’s Table

  7. Current Status U.S. Beef & BVM Exports (1,000 mt) • 133 countries imported U.S. beef in 2003/prior; 72 instituted bans in December 2003 • 22 markets currently ‘closed’ to U.S. beef • Of those reopened, access is usually limited • Six markets accounted for 90% of ’03 exports; two of these remain ‘closed’ Putting U.S. Meat On The World’s Table

  8. Making Progress • Consumer surveys* show an increasing percentage of consumers view U.S. beef as safe and that they would consider purchase • Uptake of U.S. beef has been rapid in markets where U.S. beef has regained access • Japan, after much delay is open; product moving into country smoothly; consumers show no reluctance to buy; supply is the problem • Underutilized/value cuts are central to strategy in many markets (i.e. Caribbean, Central America, ASEAN, Egypt) *Ipsos, Macromill, others Putting U.S. Meat On The World’s Table

  9. Middle East Putting U.S. Meat On The World’s Table

  10. Europe Putting U.S. Meat On The World’s Table

  11. Mexico Putting U.S. Meat On The World’s Table

  12. Central/South America

  13. ASEAN Chef training, seminars,trade shows

  14. Taiwan Putting U.S. Meat On The World’s Table

  15. Hong Kong

  16. Japan Finally Open! “We Care” Theme Putting U.S. Meat On The World’s Table

  17. Your Role Important Tom and Cindy Beechinor, WSBC Putting U.S. Meat On The World’s Table

  18. Your Role Important Pete GuglielminoWCA President Putting U.S. Meat On The World’s Table

  19. Value To Producers Through September, 2006: • 469,170 mt beef/bvm exported (+41%) • Value $1.46 billion (+55%) $95 per head in export premiums have been regained -Cattle-Fax, August, 2006 Putting U.S. Meat On The World’s Table

  20. Beef Industry LR Plan Succeed against international competition: • Increase U.S. beef exports from 1.0 billion pounds in 2005 to 3.0 billion pounds by 2010 (including variety meat) • Improve the balance of trade by becoming a net exporter in terms of value by 2010 Putting U.S. Meat On The World’s Table

  21. USMEF Beef Export Forecast Source: USDA/USMEF Putting U.S. Meat On The World’s Table

  22. Obstacles Remain • Bone chips continue to be an issue • S. Korea open since September, but – • China – declared ‘open’ but technical discussions/terms still undetermined • Russia - still no word but ‘close’ • Full access: • Variety meat usually still banned under most agreements • Bone-in exports very limited • Source/age verification

  23. U.S. OIE ‘Package’ • Submitted in October • Committee review (completed March) • OIE vote (expected in May) • Controlled risk the likely status: • Meat, bone-in/boneless, all animals with SRMs removed • Will trading partners recognize science? Putting U.S. Meat On The World’s Table

  24. Still Left On The Table Pre-BSE premium as direct result of beef exports was $170-175 per head $75-80 per head remains to be regained -Cattle-Fax, August, 2006 Putting U.S. Meat On The World’s Table

  25. www.usmef.org For additional information: Putting U.S. Meat On The World’s Table

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