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Market Assessment Results. Prepared By: CLARUS Corporation January 26, 2005. Market Assessment Purpose. Determine How Employers Perceive The College And How That Perception Can Be Improved And Enhanced

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Market assessment results

Market Assessment Results

Prepared By:

CLARUS Corporation

January 26, 2005


Market assessment purpose
Market Assessment Purpose

  • Determine How Employers Perceive The College And How That Perception Can Be Improved And Enhanced

  • Evaluate Current Programming Offered By The College And Its Relevance And Need In The Service Area

  • Determine How To Better Provide Programs And Services To Enhance Enrollment And Meet Market Needs



Methodology
Methodology

  • Stratified Sample Of Employers

    • Owners And Managers

    • 342 Telephone Interviews

      • Conducted November 9 To 16, 2004

    • 8 Personal Interviews

      • Conducted December 1 And 2, 2004

    • 95% Reliability With + 5.2% Tolerable Error


Reporting results
Reporting Results

  • Less Than 20 Employees

    • Represents 154 Employers Or 44 Percent Of Employers In The Region

  • 20 To 49 Employees

    • Represents 109 Employers Or 31.1 Percent Of Employers In The Region

  • 50 Or More Employees

    • Represents 87 Employers Or 24.9 Percent Of Employers In The Region



Availability of qualified applicants
Availability Of Qualified Applicants

  • 63% Of Employers Noted There Is A Shortage Of Qualified Applicants To Meet Their Employment Needs In The Future

    • Lack Of Applicants With Skills

      • 75% Of Less Than 20 Employees

      • 65% Of 20 To 49 Employees

      • 58% Of 50 Or More Employees


Availability of qualified applicants1
Availability Of Qualified Applicants

  • Major Skill Sets Applicants Are Missing

    • Basic Skills

      • Math, Reading And Writing

    • Communication Skills

    • Computer Skills

    • Work Ethics

    • Experience


Availability of qualified applicants2
Availability Of Qualified Applicants

  • Sources Used To Recruit Applicants

    • Newspapers, Word Of Mouth And Other Colleges, Web Site – Online (Largest)

    • West Virginia Northern Community College

      • 31% Of Less Than 10 Employees

      • 17% Of 20 To 49 Employees

      • 41% Of 50 Or More Employees


Availability of qualified labor force
Availability Of Qualified Labor Force

  • One-Third Of Employers Noted There Is Not A Qualified Labor Force Available In The Area To Meet Their Employment Needs In The Future

    • 28% Of Less Than 20 Employees

    • 33% Of 20 To 49 Employees

    • 32% Of 50 Or More Employees

      • Attitude, Lack Of Skills, Education Lacking, Work Ethics, Ambition, Cannot Pay Much, Qualified Candidates Leave


Availability of qualified labor force1
Availability Of Qualified Labor Force

  • Major Skills Missing

    • Basic Skills (Math Skills)

    • Common Sense

    • Communications

    • Computer Skills

    • Experience

    • Interpersonal Skills

    • Work Ethics

  • Job-Related Skills


Issues to address
Issues To Address

  • Utilize The Job Placement Component At West Virginia Northern Community College To Develop Additional Internships For Students And Employers

    • Alleviate The Perceived Shortage Of Qualified Individuals For Job Market

    • Aggressively Market The Job Placement Office At West Virginia Northern Community College To The Employers



Conducted training in last year
Conducted Training In Last Year

  • 54% Of Less Than 20 Employees

  • 71% Of 20 To 49 Employees

  • 86% Of 50 Or More Employees

  • Major Training Areas

    • Safety, Computers, Customer Service, OSHA, First Aid, Sales, Cashiers, Communications, Forklift Operations, Hazardous Materials


Future training programs planned for next year
Future Training Programs Planned For Next Year

  • 24% Of Less Than 20 Employees

  • 28% Of 20 To 49 Employees

  • 39% Of 50 Or More Employees

  • Major Training Areas

    • Safety, Computers, Customer Service


Issues to address1
Issues To Address

  • Create And Deliver “Skills Refreshers” For Employees And Market To Employers

    • Direct Market The Basic Skills Refresher For On-Site Delivery To Large Employers

      • Reading, Writing, Math And Work Ethics

    • Partner With Workforce Investment Agencies For Potential Funding Of Testing And Delivery


Issues to address2
Issues To Address

  • Continue To Offer The Computer Skills Training Courses To Employers On-Site

  • Strengthen The Computer Training And Proficiency In The Academic Curriculums At The College

    • Mandated Computer Proficiency For Graduation




Computer training needs
Computer Training Needs

  • Windows Software Training Needed

    • 451 Employees For 46 Employers

      • Windows Systems (2000 And XP)

  • Microsoft Office Training Needed

    • 319 Employees For 43 Employers

      • Excel, PowerPoint, Word, Access

  • Other Software

    • Accounting, Web Design, AutoCAD, Publishing, Specialized Systems


Computer training needs1
Computer Training Needs

  • Conduct Computer Training In-House

    • 90% With Less Than 20 Employees

    • 89% With 20 To 49 Employees

    • 80% With 50 Or More Employees

  • Would Outsource Computer Training

    • 18% With Less Than 20 Employees

    • 7% With 20 To 49 Employees

    • 18% With 50 Or More Employees

      • Software Applications


Computer training needs2
Computer Training Needs

  • Current Computer Training Partner

    • West Virginia Northern Community College

      • 18% With Less Than 20 Employees

      • 18% With 20 To 49 Employees

      • 20% With 50 Or More Employees

      • Other Colleges – Butler County Community College, Jefferson Technical College, Northern University

    • Private Companies And Consultants

    • Corporate

    • City And State


Computer networks
Computer Networks

  • Have Networks In Place Currently

    • 64% With Less Than 20 Employees

    • 65% With 20 To 49 Employees

    • 82% With 50 Or More Employees

      • Most Likely To Use Windows NT Or Novell And Windows As Desktop Software, Corporate


Computer networks1
Computer Networks

  • Almost No Need For Network Training; Prefer To Hire Graduates

    • Network Software Training Needed

      • 19 Employers Need Training For 255 Employees

    • Network Management Training Needed

      • 15 Employers Need Training For 153 Employees

    • Computer Programming Training Needed

      • 9 Employers Need Training For 50 Employees


Computer certifications
Computer Certifications

  • Will Not Require Computer Certifications In The Future For Current Or New Hires

    • 89% Of Less Than 20 Employees

    • 87% Of 20 To 49 Employees

    • 85% Of 50 Or More Employees


Web site administration
Web Site Administration

  • Currently Have Web Site

    • 57% With Less Than 20 Employees

    • 68% With 20 To 49 Employees

    • 75% With 50 Or More Employees

    • Training Needed On Web Site Administration

      • 18 Employers Need Training For 43 Employees


Issues to address3
Issues To Address

  • Complete Programming Issues For Computer Information Systems

    • Need A Ladder Of Programs From Certificates To Associate Degrees In CIS, Computer Application Specialist

      • Help Desk Support

      • Networking Specialists And LAN

      • Web Design And Administration


Issues to address4
Issues To Address

  • Assure Certifications Are Available For Potential Students In The CIS Program

    • CICSO, A+ And MCSE (Microsoft Certified Systems Engineer)



Training provided
Training Provided

  • Would Consider Working With West Virginia Northern Community College To Develop Training Programs

    • 54% With Less Than 20 Employees

    • 53% With 20 To 49 Employees

    • 60% With 50 Or More Employees

    • Major Areas

      • Computers, Communications, Customer Service, Math, Safety


Training structure preferences
Training Structure Preferences

  • On Campus At West Virginia Northern Community College

    • 43% With Less Than 20 Employees

    • 38% With 20 To 49 Employees

    • 25% With 50 Or More Employees

      • Wheeling, Weirton Or New Martinsville

      • Closest To The Employer


Training structure preferences1
Training Structure Preferences

  • Need Training Provided Weekends And Nights

    • 35% With Less Than 20 Employees

    • 50% With 20 To 49 Employees

    • 52% With 50 Or More Employees



Employer preference for college credit
Employer Preference For College Credit

  • Receive Credit For Training

    • 42% With Less Than 20 Employees

    • 53% With 20 To 49 Employees

    • 60% With 50 Or More Employees

    • Rationale: Good For Employees, Promotions, Move Up Pay Scale, Chance At Degree, Incentive For Them, Give Encouragement, CEUs Needed, Be More Likely To Participate


Employer preference for college credit1
Employer Preference For College Credit

  • Do Not Receive Credit For Training

    • 42% With Less Than 20 Employees

    • 26% With 20 To 49 Employees

    • 27% With 50 Or More Employees

    • Rationale: We Need Certifications, Not Necessary, Older Workers Don’t Need Degrees, Not Required, We Hire Degrees, Workers Would Not Do Anything With It


Alternative delivery formats
Alternative Delivery Formats

  • Instructor On-Site (68%+)

  • Computer Based Training (CBT) (60%+)

    • Classes Via Internet (94%+)

    • Classes Via CD-ROM (82%+)

  • Videotape Courses (59%+)

  • Telecommunications To Company (28%+)


Issues to address5
Issues To Address

  • Create A West Virginia Northern Community College “Training Manual” For Employers

    • Hard-Copy Manual Which Lists Programming Which Can Be Taught By West Virginia Northern Community College

    • Web Version Provides Times And Locations

    • Areas To Consider

      • Leadership, Computers, Customer Service, Management, Health Updates, Safety, Supervisory


Issues to address6
Issues To Address

  • Purchase Or Develop Update Training In Safety, OSHA Regulations, Forklift And Food Handling/ Safety On CD-ROM Or Internet And Market To Employers

    • Direct Mail Campaign

    • Target One Phone Number For Response And Create Online Web Signup Page


Issues to address7
Issues To Address

  • Create A Leadership Or Supervision Certificate Which Can Ladder Into A Business Management Associate Degree

    • 12 To 16 Hours Which Can Be Completed In One Semester If Compressed


Issues to address8
Issues To Address

  • Need Computer Based Training (CBT) Classes Developed Or Working In Partnership With Other Vendors For Contract Training To Be Delivered On-Site

    • Hospitality, Retail And Food Service Employers

    • High Turnover Areas

    • High Job Growth

      • Examples: Cash Registers, Counting Change, Food Preparation And Handling



Usage of west virginia northern community college
Usage Of West Virginia Northern Community College

  • Used As A Training Location Or Resource

    • 26% With Less Than 20 Employees

    • 29% With 20 To 49 Employees

    • 41% With 50 Or More Employees


Usage of west virginia northern community college1
Usage Of West Virginia Northern Community College

  • Rationale For Not Using West Virginia Northern Community College

    • Unaware

      • Not Needed, Not Aware Of What Is There, Did Not Know They Exist, Never Have Contacted Me, Corporate Does It All

    • Called And No One Responded

      • Tried To Set Up A Class And It Was Cancelled, Called For ISO Training And Did Not Have Any, Tried To Recruit Students And No One Sent Any, Tried To Set Up A Class And No One Did Anything


Usage of west virginia northern community college2
Usage Of West Virginia Northern Community College

  • Sent Employees To Classes (44%)

  • Source Of Employees (34%)

  • Served On An Advisory Committee (25%)

  • Training Location Only (20%)

  • Training For Employees Developed By West Virginia Northern Community College (18%)

  • Conference Facility (17%)


Communicating with employers
Communicating With Employers

  • Two-Thirds Prefer Direct Mail

    • Newsletters, Fliers

  • 20%+ Prefer E-Mail As An Option

    • 24% With 50 Or More Employees

    • Short And Frequent

  • Frequency Of Communication

    • Quarterly (28%), Monthly (22%)

    • As New Programs Developed


Issues to address9
Issues To Address

  • Internal Communications And Training As To Who To Contact When Employers Call For Assistance

    • Develop Written Transfer Policy

  • Create A Single Point Of Contact For Employers And Market


Issues to address10
Issues To Address

  • Create A Quarterly Newsletter Of B&I New Programming And Client Testimonials

    • Both Electronic And Direct Mail

  • Start To Develop An Employer List-Serve To Update Employers Of The Training Opportunities Offered By West Virginia Northern Community College

    • Short, Concise E-Mails For Both Credit And Noncredit Programming



Certificate programs
Certificate Programs Current Employees

  • Needed For Current Employees

    • 18% With Less Than 20 Employees

    • 31% With 20 To 49 Employees

    • 44% With 50 Or More Employees

    • Primary Areas

      • CNAs, Computers, CPR, Crane Operators, EMTs, Engineers, Food Handlers, LPNs, Maintenance, Mechanics, Paramedics, Pharmacy Techs, Waste Water, Welders, Secretaries, Social Work, Teacher’s Aides


Certificate programs1
Certificate Programs Current Employees

  • Technical Areas

    • Environmental, Tool And Die, Apprentices, Auto Techs, Electrical, Drivers, Funeral Embalmers, EPA Certifications, Fitness, Forklift, Hazmat, Lab Techs, Machinists, Maintenance, HVAC, Manufacturing, Mechanics, Miners, OSHA, Pneumatics, Safety And Programmed Logic Controls (PLC)


Associate degrees
Associate Degrees Current Employees

  • Needed For Current Employees

    • 5% With Less Than 20 Employees

    • 17% With 20 To 49 Employees

    • 39% With 50 Or More Employees

    • Primary Areas

      • Business, Nurses, Management, Secretaries, Teacher’s Aides, Accounting, Computers, Social Work


Associate degrees1
Associate Degrees Current Employees

  • Counseling, Culinary, Early Childhood, Funeral Directors, Human Services, Paramedics, Paralegals, Sales, Supervisory, Graphic Arts And Med Techs

  • Technical Areas

    • Electricians, Engineering, Lab Techs, Machine Maintenance, Die Setters, Drafting, Electronics And Environmental


Bachelor s degrees
Bachelor’s Degrees Current Employees

  • Needed For Current Employees

    • 8% With Less Than 20 Employees

    • 24% With 20 To 49 Employees

    • 47% With 50 Or More Employees

    • Primary Areas

      • Management, Teachers, Accounting, Business, Counselors, Engineering, Human Resources, Human Services, Nurses, Social Workers


Bachelor s degrees1
Bachelor’s Degrees Current Employees

  • Early Childhood Education, Environmental Chemist, Hospitality, Industrial Engineer, Merchandise, Pharmacist, Physical Therapy, Prosthetics, Architects, Child Development, Data Manager, Information Technology, Machine Operators, Medical Records, Psychology, Safety, Criminal Justice, Exercise Physiologists, Psychology, Logistics And Public Relations


Graduate degrees
Graduate Degrees Current Employees

  • Needed For Current Employees

    • 6% With Less Than 20 Employees

    • 13% With 20 To 49 Employees

    • 23% With 50 Or More Employees

    • Program Areas

      • Administration, Business, Law, Management, Social Worker, Teachers, Engineering


Graduate degrees1
Graduate Degrees Current Employees

  • Counseling, Drafting, Environmental Scientists, Human Resources, Journalism, MBA, Pharmacy, Principals, Prosthetics, Toxicologists And Child Development


Jobs forecast

Jobs Forecast Current Employees


Jobs forecast1
Jobs Forecast Current Employees

  • US Outlook 2000 To 2010

  • West Virginia Jobs Forecast

  • West Virginia Northern Community College’s WIA District Five Jobs Forecast


National jobs forecast
National Jobs Forecast Current Employees

  • Computers And Health Care Top List Of Fastest Growing Jobs

    • Computer Software Engineers, Computer Support Specialists, Network System Administrators, Data Communications Analysts, Desktop Publishers, Database Administrators And Computer Systems Analysts

    • Personal Care Aides, Medical Assistants, Social And Human Service Assistants, Physician Assistants, Medical Records Technicians, Home Health Aides, Physical Therapy Aides And Assistants, And Occupational Therapy Assistants And Aides


National jobs forecast1
National Jobs Forecast Current Employees

  • Largest Job Growth

    • Sectors Include Retail, Hospitality And Service

    • Food Preparation And Service Workers, Customer Service Representatives, Registered Nurses, Retail Salespersons, Computer Support Specialists, Cashiers, Office Clerks, Security Guards, Computer Software Engineers, And Waiters And Waitresses


West virginia jobs forecast
West Virginia Jobs Forecast Current Employees

  • Fastest Growing Occupations

    • Of Top 25 Jobs Forecasted, 19 Are In Health Care

      • Medical Assistants, Social And Human Service Assistants, Physical Therapy Assistants, Cardiovascular Technologists And Technicians, Respiratory Therapy Technicians, Physical Therapy Aides, Respiratory Therapists, Physician Assistants, Medical Records And Health Information Technicians, Personal And Home Care Aides, Physical Therapists, Radiation Therapists, Surgical Technologists, Dental Hygienists, Home Health Aides, Occupational Therapists, Dental Assistants, Medical And Public Health Social Workers And Audiologists

    • 6 Jobs That Round Out Top 25 Jobs

      • Computer Software Engineers-Applications, Computer Software Engineers-Systems Software, Network Systems And Data Communications Analysts, Veterinary Technologists And Technicians, Personal Financial Advisors And Hazardous Materials Removal Workers


West virginia jobs forecast1
West Virginia Jobs Forecast Current Employees

  • Largest Job Growth

    • Cashiers, Fast Food Preparation And Service Workers, Retail Salespersons, Registered Nurses, Waiters And Waitresses, Laborers And Freight, Office Clerks, Janitors And Cleaners, General And Operations Managers, Nursing Aides, Stock Clerks, Secretaries, Truck Drivers, Personal And Home Care Aides, Customer Service Representatives, Licensed Practical Nurses, Maids And Housekeeping Cleaners, Receptionists, Information Clerks, Maintenance And Repair Workers, Home Health Aides, First Line Supervisors, Sales Representatives, Bookkeeping/ Accounting/ Auditing Clerks, Tellers And Child Care Workers


Wia district five jobs forecast
WIA District Five Jobs Forecast Current Employees

  • Fastest Growing Occupations

    • Medical Assistants, Social And Human Service Assistants, Cardiovascular Technologists And Technicians, Respiratory Therapy Technicians, Home Health Aides, Respiratory Therapists, Dental Assistants, Dental Hygienists, Medical Records And Health Information Technicians, Pharmacists, Pharmacy Technicians, Surgical Technologists, Personal And Home Care Aides, Medical And Health Services Managers, Registered Nurses And Physical Therapists

    • Education - Primary And Secondary Teachers, Business Teachers And English Teachers

    • Network Systems And Data Communications Analysts, Computer Software Engineers, Life/ Physical And Social Science Technicians, Database Administrators, Network And Computer Systems Administrators


Wia district five jobs forecast1
WIA District Five Jobs Forecast Current Employees

  • Largest Job Growth

    • Cashiers, Registered Nurses, Food Preparation And Serving Fast Food, Retail Salespersons, Laborers And Freight, Waiters And Waitresses, Janitors And Cleaners, Social And Human Service Assistants, LPNs, Office Clerks, Secretaries, Stock Clerks, General And Operations Managers, Food Preparation Workers, Child Care Workers, Home Health Aides, Tellers, Nursing Aides, Maids And Housekeeping Cleaners, Carpenters, Chemical Plant And System Operators, Bartenders, Bookkeeping/ Accounting/ Auditing Clerks, Receptionists And Information Clerks And Maintenance And Repair Workers


Local employer jobs forecast
Local Employer Jobs Forecast Current Employees

  • 3,188 Total Jobs Listed As Needed Over Next Two Years

    • 26.2% Require No Education

    • 52.9% Only Require High School

    • 11.1% Require Certificate

    • 3.4% Require Associate Degree

    • 5.3% Require Bachelor’s Degree

    • 0.6% Require Graduate Degree



Local employer jobs forecast2
Local Employer Jobs Forecast Current Employees

  • 26.2% Of The Openings In The Future Require No Education

    • Baggers, Bag Workers, Food Handing, Cashiers, Cooks, Dishwashers, Drivers, Entry Jobs, Laborers, Pharmacy Techs, Production, Servers/ Waitresses


Local employer jobs forecast3
Local Employer Jobs Forecast Current Employees

  • 52.9% Of The Positions Will Require Only High School Education

    • Baggers, Behavioral Specialists, Carpenters, Cashiers, Daycare, Clerical, Cooks, Corrections Officers, Customer Service, Dietary/ Housekeeping, Direct Care Workers, Electronic Technicians, Fire Fighters, Food And Beverage, General Laborers, Housekeeping, Laborers, Line Manufacturing, CNAs, Patrol Officers, Pizza Person, Productions, Resident Health, Sales Associates, Sandblaster, Servers/Waitresses, Stockers, Tax Preparers, Taxi Cab Drivers, Teacher’s Aides, Tellers, Warehouse Workers, Weekend Merchandisers And Welders


Local employer jobs forecast4
Local Employer Jobs Forecast Current Employees

  • 11.1% Of Jobs Will Require A Certificate

    • CNAs, Claims Processing, Diesel Mechanics, Drivers, EMTs, In-Home Service Personnel, Miners, Patient Care Technicians, Paralegals And Truck Drivers


Local employer jobs forecast5
Local Employer Jobs Forecast Current Employees

  • 3.4% Of Jobs Will Require An Associate Degree

    • Nursing Is In High Demand

    • Accounting, Department Manager, Equipment Operator, Radiology Technicians, Respiratory Therapists, Sales Associates, Social Workers, Teacher’s Aides And Truck Mechanics


Local employer jobs forecast6
Local Employer Jobs Forecast Current Employees

  • 5.3% Of Jobs Will Require A Bachelor’s Degree

    • Teachers, Information Technology Help Desk Personnel And Nurses

    • Biologists, Case Managers, Children’s Protective, Office, Reporters And Sales


Local employer jobs forecast7
Local Employer Jobs Forecast Current Employees

  • 0.6% Of Jobs Will Require A Graduate Degree

    • Speech Therapists, Therapists, Physical Therapists And Occupational Therapists


Issues to address11
Issues To Address Current Employees

  • Assure That Educational Ladders Exist Locally With Partner Universities

    • Accounting

    • Management

    • Education

    • Nursing

    • Business

    • Criminal Justice

    • Social Services



Hired a graduate
Hired A Graduate Current Employees

  • 9% With Less Than 20 Employees

  • 10% With 20 To 49 Employees

  • 21% With 50 Or More Employees

  • Majority Rate Graduates As Excellent Or Good

    • Larger Employers Could Not Rate – No Direct Reports


Skills ratings of graduates
Skills Ratings Of Graduates Current Employees

  • Areas Majority Excellent Or Good

    • Reading Skills, Speaking Skills, Problem Solving Skills, Teamwork, Communication And Skills Related To Their Major

  • Areas Needing Improvement

    • Math Skills, Computer Skills And Writing Skills


Issues to address12
Issues To Address Current Employees

  • Assure That The Following Areas Are Assessment In The Academic Preparation And Programming

    • Math

    • Computer Skills

    • Writing Skills



Employee educational participation1
Employee Educational Participation Current Employees

  • Employers With Employees Taking College Classes In Area

    • 36% With Less Than 20 Employees

      • 103 Employees

    • 43% With 20 To 49 Employees

      • 108 Employees

    • 70% With 50 Or More Employees

      • 187 Employees


Preferred colleges
Preferred Colleges Current Employees


Preferred colleges and delivery formats
Preferred Colleges And Delivery Formats Current Employees

  • Colleges From Which Employees Are Taking Internet Classes

    • Fairmont State College, Jefferson Technical College, Marshall University, University Of Phoenix, Robert Morris University, Salem International, University Of Cincinnati, West Liberty State College, West Virginia Northern Community College And West Virginia University


Employee reimbursement
Employee Reimbursement Current Employees

  • Tuition Reimbursement Program Offered

    • 18% With Less Than 20 Employees

    • 25% With 20 To 49 Employees

    • 51% With 50 Or More Employees

    • Use Of Reimbursement

      • 82%+ Credit Classes

      • 64%+ Continuing Education Classes

      • 61%+ CEUs


Employee reimbursement1
Employee Reimbursement Current Employees

  • Employees Not Taking Advantage Of Tuition Reimbursement Program Offered

    • 64% With Less Than 20 Employees

    • 82% With 20 To 49 Employees

    • 75% With 50 Or More Employees

      • Family And Lack Of Time

      • Not Motivated, Older People

    • Services To Offer

      • Keep Them Informed, More Aware

      • Flexible Classes, Accelerated Classes


Employee reimbursement2
Employee Reimbursement Current Employees

  • Employees Reimbursed Upon Completion

    • 57% With Less Than 20 Employees

    • 70% With 20 To 49 Employees

    • 68% With 50 Or More Employees

  • Usage Of Reimbursement

    • 86%+ Tuition

    • 61%+ Fees

    • 61%+ Books

    • 46%+ Online Courses


Ceu requirements
CEU Requirements Current Employees

  • Require Employees To Obtain CEUs

    • 29% With Less Than 20 Employees

    • 31% With 20 To 49 Employees

    • 37% With 50 Or More Employees

    • Education (Teachers), Social Work, Health Care (Nurses And Others), Pharmacists, Police, Real Estate, Social Services And Water Treatment


Annual training dollars
Annual Training Dollars Current Employees

  • 105 Companies Spent $998,280 For Training To Outside Vendors Or Sending Employees To Training

    • Less Than 20 Employees $ 114,570

    • 20 To 49 Employees $ 376,610

    • 50 Or More Employees $ 507,100


Issues to address13
Issues To Address Current Employees

  • Direct Market To Employees With A Tuition Reimbursement Program Through Employers

    • Benefits Of Attending

    • Company Newsletters

    • Approved Educational Courses

    • Employee List-Serve


Issues to address14
Issues To Address Current Employees

  • Direct Mail Campaign Aimed At Employed Households To Target Tuition Reimbursement

  • Create A “Tuition Gap” Program

    • Competitive Scholarship Program

    • Third Party Payers

    • No Front-End Costs


Issues to address15
Issues To Address Current Employees

  • Conduct On-Site Registrations At Largest Employers

    • Large Employers Use West Virginia Northern Community College As A Source For Credit Classes

    • Recruiters Visit Major Companies With Credit Class Schedules And Laptops To Register Employees For Classes

    • Develop Marketing Materials Specifically For Employees - Posters, Brochures, Postcards


Issues to address16
Issues To Address Current Employees

  • Inventory CEUs Currently Offered

    • Identify Gaps, Especially In Education And Health Care

    • Create Database Of Employers And A List-Serve

    • Expand CEU Offerings


Business characteristics

Business Characteristics Current Employees


Educational composition
Educational Composition Current Employees

  • 17% To 24% Of Employees Have A Two-Year Or Four-Year College Degree

  • 59% To 73% Have A High School Diploma Or GED

  • 4% Or Less Have Not Completed High School


Current and predicted employment
Current And Predicted Employment Current Employees

  • 350 Employers Represent 23,762 Full-Time Employees And 3,340 Part-Time Employees

  • Increase Anticipated In Full-Time Employment In The Next Year

    • 27% With Less Than 20 Employees (152)

    • 29% With 20 To 49 Employees (232)

    • 24% With 50 Or More Employees (1294)


Current and predicted employment1
Current And Predicted Employment Current Employees

  • Decline Anticipated In Full-Time Employment In The Next Year

    • <1% With Less Than 20 Employees

    • <2% With 20 To 49 Employees

    • 4% With 50 Or More Employees


Business type
Business Type Current Employees

  • With Less Than 20 Employees

    • 25% Retail Trade, 15% Manufacturing, 9% Business And Personal Services, 8% Education And Social Services

  • 20 To 49 Employees

    • 22% Retail Trade, 16% Manufacturing, 10% Transportation, Communications And Facilities, 8% Health Services, 7% Education And Social Services, 6% Business And Personal Services, 8% Wholesale Trade


Business type1
Business Type Current Employees

  • 50 Or More Employees

    • 21% Manufacturing, 18% Retail Trade, 16% Education And Social Services, 14% Health Services, 5% Government


Business characteristics1
Business Characteristics Current Employees

  • Years In Business

    • 37 Years For Employers With Less Than 20 Employees

    • 39 Years For Employers With 20 To 49 Employees

    • 48 Years For Employers With 50 Or More Employees


Business characteristics2
Business Characteristics Current Employees

  • Would Like A Summarized Copy Of The Survey Results

    • 75% With Less Than 20 Employees

    • 77% With 20 To 49 Employees

    • 85% With 50 Or More


West virginia northern community college
West Virginia Northern Community College Current Employees

QUESTIONS?


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