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Wolfgang & New Wave Design

Wolfgang & New Wave Design. WHAT IS NEW WAVE DESIGN?.

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Wolfgang & New Wave Design

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  1. Wolfgang & New Wave Design

  2. WHAT IS NEW WAVE DESIGN? New Wave Design is a style of typography which brokethe rules of typography by using different typefaces, inconsistent letter spacing, unusual positioning of the lettering etc. Wolfgang is one of the most famous artists in the New Wave Design area as he is known for popularizing it in the USA. Today he is looked upon as one of the best graphic designers for his methods and knowledge. Wolfgang was born in Germany in 1941, where he then grew up to become an independent graphic designer and taught many students, at the Kunstgewerbeschule in Basel. “I took ‘Swiss Typography’ as my starting point, but then I blew it apart, never forcing any style upon my students. I never intended to create a “style.” – WolfGangWeingart

  3. OTHER NEW WAVE DESIGNERS. Since the time of Wolfgang Weingart many other artists/designers where influenced in the area of New Wave Design. Dan Friedman is another famous Graphic Designer categorized in this department, who was around in the early 1970s. Dan Friedman is well known by graphic designers as an inspiration as he is referred as one of the people who created what is known as the new typography in the United States.

  4. EXAMPLES OF WORK FROM THE TIME

  5. WHAT WAS HAPPENING AT THE TIME? During the time of when New wave design was introduced there was a massive Anti War & Peace movement, where people goals where to achieve world peace. The main theme of around that time was bold bright colours and sans serif bold typeface with a lot of movement. Wolfgang was mainly influenced by some of the work of Armin Hoffmann and Emil Ruder who were his teacher. Hoffman and Ruder where also two major designers during 1950s and 1960s. Both designers were in fact based around the Swiss Typography which Wolfgang also used as influence to create what is commonly known as today, New Wave Design.

  6. HOW HIS WORK CHANGED DESIGN. Wolfgang revolutionized the style of typography to what it is today, and really changed the way a lot of artists and designers went about with their designs. At the time Wolfgangswork was very inspirational for everyone in the his field of work as it was a new and improved strategy of going about typography. His style has changed the style of typography that people use today and will use for times to come.

  7. VIDEOS http://www.youtube.com/watch?v=j3IlGq-q4KQ - Work OF Wolfgang Weingart http://www.youtube.com/watch?v=TouSfRS4L2E - 1970s in USA

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