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TEN MYTHS (AND TRUTHS) ABOUT CORPORATE CREATIVITY

TEN MYTHS (AND TRUTHS) ABOUT CORPORATE CREATIVITY. Prof. Jose M. Faustino. Ten Myths (and Truths) about corporate creativity. MYTH 1 :. The best way for a company to promote creativity is to identify its most creative people and give them the backing they need. TRUTH :.

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TEN MYTHS (AND TRUTHS) ABOUT CORPORATE CREATIVITY

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  1. TEN MYTHS (AND TRUTHS) ABOUT CORPORATE CREATIVITY Prof. Jose M. Faustino

  2. Ten Myths (and Truths) about corporate creativity MYTH 1 : The best way for a company to promote creativity is to identify its most creative people and give them the backing they need. TRUTH : Most creative acts are unanticipated by management and come from where they are least expected.

  3. Ten Myths (and Truths) about corporate creativity MYTH 2 : Creativity can’t be managed TRUTH : Once companies realize how creativity occurs, they can take specific, practical actions that will dramatically improve their creative performance.

  4. Ten Myths (and Truths) about corporate creativity MYTH 3 : Large, bureaucratic companies can’t be as creative as small, entrepreneurial ones. TRUTH : A company’s creative potential increases rapidly with size. The larger the company, the more likely the elements of a potentially creative act are within that company. But it’s less likely those elements can be brought together without help.

  5. Ten Myths (and Truths) about corporate creativity MYTH 4 : A person’s age, intelligence, and expertise are the best indicators of how creative he or she will be. TRUTH : What is known about how those characteristics relate to creativity reinforces the no preconceptions principle that it can’t be known in advance who will be involved in a creative act or what that act will be.

  6. Ten Myths (and Truths) about corporate creativity MYTH 5 : Teaching employees such problem-solving approaches as brainstorming will make them more creative. TRUTH : There’s no recipe for creativity. In practice, even brainstorming has a poor track record for delivering useful creativity.

  7. Ten Myths (and Truths) about corporate creativity MYTH 6 : There’s little or no room for creativity in companies with highly standardized operations, procedures, and policies. TRUTH : All work has nonroutine aspects. Even the most standardized workplace are alive with opportunities for creativity, as long as such aspects are not overlooked.

  8. Ten Myths (and Truths) about corporate creativity MYTH 7 : Companies can get to creativity by rewarding it. TRUTH : When it comes to creativity, rewards and incentives can do more harm than good.

  9. Ten Myths (and Truths) about corporate creativity MYTH 8 : If a company wants more creativity, it should encourage employees to take more risks. TRUTH : Though some creative acts involve risk, most require caution, care, and good judgment.

  10. Ten Myths (and Truths) about corporate creativity MYTH 9 : A creative company has procedures to match a “creator” with a “champion” – someone with clout who can help push an idea through the system to completion. TRUTH : Once a champion is needed, the system has already failed. Instead of trying to overcome barriers to creativity, a company should remove them so champions are no longer needed.

  11. Ten Myths (and Truths) about corporate creativity MYTH 10 : Because most creative acts are the result of chance, there’s little a company can do to promote them. TRUTH : When it comes to creativity, serendipity, not chance, is what really counts. There’s much that companies can do to promote that. (Serendipity – an aptitude for making desirable discoveries not being sought)

  12. Compiled for your edutainment by LEARNING EXPERIENCES HRD SYSTEMS DESIGN TRAINING MATERIALS AND TRAINER TRAINING learnwithparimal@gmail.com www.academylearningresources.com  +91-9825271271 Blog: http://parimalgandhi.wordpress.com/

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