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I ntroduction

I ntroduction. A dvertising. M ission Statement. s trategy. F orm. I ntroduction.

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I ntroduction

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  1. Introduction Advertising Mission Statement strategy Form

  2. Introduction Hagen-Dazs is an ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world

  3. Mission Statement For your best enjoyable, for your best moment 尽情享受 尽善尽美

  4. strategy High-price strategy in China

  5. Form The business now has franchises throughout the United States and many other countries around the world. FRANCHISING

  6. Reference: [1] http://en.wikipedia.org/wiki/H%C3%A4agen-Dazs [2] http://baike.baidu.com/link?url=ijJmXEMtIkXSvQm-Q5_zDe1P8i- vBNcq-pfM1VJwO_jdI8OZbyYRH78qBahvRvPk [3] http://www.haagendazs.com.cn/ [4]http://finance.sina.com.cn/world/20121109/120113627667.sht ml

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