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February, 2012 Bill Dyrek, CCIE 4975 Cisco Systems

Selling Cisco Small Business Cloud Solutions. February, 2012 Bill Dyrek, CCIE 4975 Cisco Systems. Agenda. What is Cloud Computing?. What Characterizes Cloud Computing?. What is the Small Business Opportunity?. Cisco WebEx & Hosted Small Business Communications & Video.

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February, 2012 Bill Dyrek, CCIE 4975 Cisco Systems

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  1. Selling Cisco Small Business Cloud Solutions February, 2012 Bill Dyrek, CCIE 4975 Cisco Systems

  2. Agenda What is Cloud Computing? What Characterizes Cloud Computing? What is the Small Business Opportunity? Cisco WebEx & Hosted Small Business Communications & Video OnPlus Cloud Service Smart Design

  3. What is "Cloud Computing" Cloud is a data center that delivers services over the internet, or intranet using dynamically scaled shared resources.

  4. Cloud Computing isthe Next Big Step in theEvolution of the Internet. Cloud Virtualization Web Client Server Minicomputer Mainframe Glass House 1960 1970 1980 1990 2000 2010

  5. What Characterizes Cloud Computing? Cloud Computing Traditional Computing New services added manually Scalability Scaleon-demand Incremental CAPEX purchases Cost Pay per use, OPEX Provisioning Months Minutes Traditional hardware procurement Self service Ease of Use Dedicated Shared, Multi-tenant Consumption

  6. Cloud Computing Connectivity Best-in-Class Cisco CPE • Reliable Infrastructure • Security • Availability Hosted Cloud Service Router Switch End User Customer Site

  7. What Is Cloud? A style of computing in which scalable and elastic IT–enabled capabilities are delivered as a service to customers using Internet technologies. Source: Gartner “Defining and Describing an Emerging Phenomenon,” June 2008 Service Models Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Public Private Hybrid Community Deployment Models

  8. A World of Many Clouds Media FinancialServices Government Healthcare Games Communities of Interest Seamlessly Connected Securely Accessed Public Private

  9. Imperatives for Cloud Success • Shift capex to opex • Focus IT resources • Streamline business processes • Accelerate business strategy • Mitigate technology obsolescence risk Customer Partner • Reduce complexity • Increase agility and speed • Deliver consistent experience • Maintain account ownership • Ensure low cost of entry

  10. Small Business Market Drivers • New applications are being delivered to the Small Business through the cloud • Small Businesses are increasing use of networked technologies fueled by simplicity of cloud/hosted services • Partners are evolving business models to grow service/recurring revenues

  11. Cisco WebEx Meeting Center WebEx Offering • Unlimited meetings to 25 attendees • WebEx audio on a per minute basis Cisco WebEx Meeting Center Features • Multipoint, high-quality video • Documents, applications, desktop sharing • Chat, polls, notes, annotation tools • Whiteboarding and file transfer Cisco WebEx Audio • Teleconference over regular phone • Integrated VoIP, mixed mode Mobile Device Support Multi-point High Quality Video

  12. WebEx Value to Ingram Micro Partners Partner Benefits • Access to a high value application • Ease of implementation • Readily needed by all business segments • Immediate productivity • Simple billing option • Integrated conferencing Customer Benefits Market-leading web conferencing application 50% market share Grow the value of every customer

  13. WebEx Small Business Offer – At A Glance Cisco WebExMeeting Center with *WebEx Audio *Available Through Distribution Only • Meeting Attendees • Meeting Center – (25) • Microsite, generic branding • Audio - Included Audio By Geography • US-VOIP and US Toll up to 10k Minutes • Initial Order: • Prepaid Annual subscription • Minimum Order: (2) licenses • Co-TermOrders: • Minimum Order: (1) license • (11) Monthly Co-Term SKU’s

  14. Cloud-Enable Your Business • WebEx Meeting Center + Connect IM • 90% off list price thru July 29th, 2012 • $5 per user per month For partner internal deployment only www.cisco.com/go/webexnfr Partner NFR Offer

  15. What is Hosted Communications? • An IP alternative to TDM-based telephone systems that utilizes call control hosted in the cloud • Sometimes referred to as IP Centrex or hosted IP voice • CPE– routers, switches, and phones– resides on the customer site • Distinct from a premise-based system in terms of call control, management and cost structure

  16. FAX Cisco HSB Communications Cisco HSB Communications is a fully tested infrastructure from a single source – Cisco routers, switches, and IP phones, all designed to work seamlessly together. • System tested, documented provisioning • Best-in-class QoS enabled for VoIP • Back-up SIP proxy server NMS Hosted Telephony IAD / SRP Management 300 Switch SPA Phones Cisco HSB Communications

  17. Increase Customer Retention With • Bundled services create customer stickiness • Data, local and long distance voice, mobility • Easy to add lines, move, make changes • Self-service or remote login • Reduced capital expenditures and risk • Lower overall cost for voice and data

  18. Cisco Video Cloud ConceptWhat is Cisco Callway? Endpoints PUBLIC INTERNET (Hosted service) + Infrastructure • Call control for basic calling • Firewall traversal for intercompany • Gateways (including PSTN calling) • Mgmt suites (including directory) • Multi-conferencing units Multitenant Hosted Infrastructure Customer site

  19. Cisco TelePresenceSMB Endpoints At a glance Profile MX Callway Service* Hosted service for plug-and-play telepresence Multipurpose • Supported endpoints • Profile 42 • MX300* • MX200 • Quick Set SX20* • C20 Quick Set • EX90 • EX60 • E20 Profile 42 with C20 MX300 MX200 EX Series TelePresence Extensions Personal EX90 EX60 E20 Quick Sets Camera Jabber Video for TelePresence (as a hosted service) Quick Set & Peripherals PrecisionHD USB Camera SX20 C20

  20. Introducing Cisco OnPlus Service Cisco OnPlus™ Service is a cloudbased platform that enables channelpartners to economically deliver managed network services through discovery and monitoring of the entire small business network. Cisco OnPlus is a unique offer that: • Helps automate the monitoring, management and maintenance of small business networks • Is simple to deploy and use, accessible from anywhere • Is very affordable, OnPlus can be used even with very small sites

  21. Cisco OnPlus – Helping Enable Managed Services • Affordable service with easy to deploy appliance for each end customer network • Intuitive interface to PCs and Mobile Devices • Dashboard status of customer base • Inventory of networked devices • Easy, remote connectivity to devices • Monitoring, Alerting & Reporting • Configuration Back-up and Restore, Firmware Upgrades • Service Contract & Warranty information for Cisco Products • Enable access to future Cloud Applications

  22. Integration within Partner’s Workflow The Cisco OnPlus Team plans to work with the EcoSystem of MSP Application Vendors that the VAR community is currently using to provide incremental functionality and value in tools they may be already using Existing Managed Service Tools No Managed Service Tools Cisco OnPlus Integration with… Cisco OnPlus PSA Tools RMM Tools

  23. Mobile Access to Cisco OnPlus Customer List Site Event History Device Access / Config Backup Inventory Dashboard & Status Topology • Mobile Web Site Available Now • Native App for Apple iOS and Android currently in Beta

  24. Customer Reports in OnPlus Interactive Reports for Customer Engagements Event History and Maintenance Report Network Recommendations Network Health and Trending Analysis

  25. OnPlus Pricing and Availability OnPlus Subscription = US $250 (includes ON100 Appliance and 3 years access) Cisco OnPlus is for Registered Cisco Partners, title is retained by the partner. An OnPlus subscription is required for each customer site to be managed. Supported Cisco Devices: https://supportforums.cisco.com/docs/DOC-17501 $ 250 list3-year subscription with Network Agent

  26. Summary of Key Benefits of Cisco OnPlus • Get a global view of your customer sites to help scale management tasks within your sales and operations teams • Provide simple network assessments – Activate the Appliance and discover network assets and topology before projects begin • Automate the maintenance of networking tasks with Cisco devices (Firmware Updates, Configuration BackUp/Restore, Inventory Tracking, Service & Warranty Status) • Securely connect to network devices remotely without VPN set up • Proactively Monitor the WAN link and devices –Get notifications on performance and outages • Provide Automated Summary Reports to Customers

  27. SMART Designs – Resourceswww.cisco.com/go/partner/smartdesigns • All SMART Design resources can be accessed at -Smart Designs web page. • Additional supporting resources on deployment methodology and lifecycle services are available in Steps to Success

  28. Exclusive OnPlus Promotion Cisco OnPlus free NFR! Cisco Commerce Workspace) Tool: www.cisco.com/go/ccw Promotion Code: PP-NFRC57410-110731                            PP-NFRC57410-110731 New Offer from Cisco! 1.800.456.8000 ext. 76799 myciscoteam@ingrammicro.com

  29. Cisco On Course Cisco On Course Exclusively through Ingram Micro 1.800.456.8000 ext. 76799 myciscoteam@ingrammicro.com

  30. Cisco SMB Development TeamRecruit, Enable, Develop and Grow Michele Nixon Sr. Manager – Cisco BU 800-456-8000 ext. 66312 Maine (ME) (NH) New Hampshire Washington (WA) (VT) Vermont North Dakota (ND) Montana (MT) Minnesota (MN) 60 Massachusetts (MA) 30 Rhode Island (RI) Oregon (OR) Wisconsin (WI) 40 New York (NY) Connecticut (CT) Idaho (ID) South Dakota (SD) Michigan (MI) Penn (PA) Wyoming (WY) New Jersey (NJ) 50 Iowa (IA) West Virginia (WV) District of Columbia (DC) Ohio (OH) Nebraska (NE) Nevada (NV) Virginia (VA) Indiana (IN) Illinois (IL) Delaware (DL) Utah (UT) Maryland (MD) California (CA) Colorado (CO) Missouri (MO) Kentucky (KY) Kansas (KS) North Carolina (NC) Tennessee (TN) North East SMB MDS – Rachel Weiss rachel.weiss@ingrammicro.com SMB MDS – Lindsey Bonasera lindsey.bonasera@ingrammicro.com South Carolina (SC) 10 70 Oklahoma (OK) Arkansas (AR) Arizona (AZ) New Mexico (NM) Mississippi (MS) 20 Alabama (AL) Georgia (GA) Texas (TX) West SMB MDS – Stephen Woolsey stephen.woolsey@ingrammicro.com Louisiana (LA) Florida (FL) South SMB MDS – Chris Grizanti christopher.grizanti @ingrammicro.com SMB MDS – Brogan McCabe brogan.mcCabe@ingrammicro.com 1.800.456.8000 ext. 76799 myciscoteam@ingrammicro.com Central SMB MDS – Ian Schmitt ian.schmitt@ingrammicro.com

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