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Broadcasting outside of Kenya

Broadcasting outside of Kenya. Shuga. Shuga Distribution. MTV Staying Alive distributes HIV and AIDS programmes at no cost Shuga distributed to total of 72 countries globally Shuga continues to be distributed. Shuga in Zambia: A Case Study.

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Broadcasting outside of Kenya

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  1. Broadcasting outside of Kenya Shuga

  2. Shuga Distribution • MTV Staying Alive distributes HIV and AIDS programmes at no cost • Shuga distributed to total of 72 countries globally • Shuga continues to be distributed

  3. Shuga in Zambia: A Case Study • Working with national broadcaster, UNICEF and local media agency • Shuga was aired in local cinema on World AIDS Day reaching 2,000 people • Attached testing service and condom distribution to screening • 5x1 hour radio show during broadcast of Shuga on national and private broadcast channels • Training of peer educators and distribution of SAIB • Online bloggers from Zambia

  4. Shuga in Francophone Africa • Working with UNICEF and national broadcasters in Benin, Burkino Faso and Senegal • Shuga translated into French • Aired on national broadcasters • UNICEF to distribute Shuga in French to peer outreach groups

  5. Challenges and Lessons Learnt • Partnerships: MTV Staying Alive partners with broadcasters. Funding partners can roll out Shuga as an educational tool • Shuga can be used to reach young people with core issues to reach your organizational objectives • Monitoring reach and use of Shuga is an on-going process that requires on the ground support • Shuga crosses borders as issues and storylines resonate with young people

  6. Thank You

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