Marketing plan
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Marketing Plan. Cylindrical Toothbrush. Market Size. World population : 6,886,200,000 =>too big Lets focus on UK, instead ~58 million people Minors ( <10 ) => 8 million Elders ( > 65 ) => 10 million 40 million people is targetted Brushes must be replaced each 3 months

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Marketing Plan

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Marketing plan

Marketing Plan

Cylindrical Toothbrush


Market size

Market Size

  • World population : 6,886,200,000 =>too big

  • Lets focus on UK, instead

  • ~58 million people

  • Minors ( <10 ) => 8 million

  • Elders ( > 65 ) => 10 million

  • 40 million people is targetted

  • Brushes must be replaced each 3 months

  • 120 million toothbrushes are sold*.

    http://www.kgbanswers.co.uk/how-many-toothbrushes-are-sold-in-france-per-capita-compared-to-the-uk/2122861


Map statistics to cylindrical toothbrush

Map statistics to cylindrical toothbrush

  • 120 million toothbrush means 120 million sale of brush part. ( Remember, it is replaceable )

  • Price for a brush? 5$ ?

    http://answers.google.com/answers/threadview?id=195263


Competitors

Competitors

  • No competitor in the same category ( => patented idea!)

  • Maybe in traditional electric toothbrushes

  • Competitors are partners for some countries. Oral-B


Customer segmentation

Customer Segmentation

  • All ages, all cultures are our target

  • Must produce different types of product for different customer segments

  • Teen-EldersMale-FemaleDifferent sizes for smallersand biggers

  • Differentiation also means cost!

  • => Choose largest segment, only produce special type for them


Sale pricing

Sale & Pricing

  • Average price for electric toothbrushes?=> 50$

  • Cost?

  • Price for cylindrical toothbrush?

  • Depends on production capacity!


Distribution

Distribution

  • Mainly sold in big markets

  • Most countries have established distribution channels for gross markets for similar products (for drinks, meats etc)

  • Similar distribution channels for healthcare products

  • Since our product is not consumed on daily basis, it is better to use established distribution channels


Promotions

Promotions

  • Utilize “word of mouth”

  • Some people advertise for you

  • Reach them by promotions

  • Who are they?

    • Those who are very sensitive for oral health,

    • Buys other healthcare products as well,

    • Have higher income

  • Have promotions with similar products ( health care, high price )


Advertisements

Advertisements

  • Use all means of advertisements

  • TV is the most important one, also most expensive!

  • But definitely, will amortize the cost

  • The income heavily depends on advertisement


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