Who we are and what we do
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Who we are and what we do. Every day we are making forestry, gardening and construction easier for people in more than 100 countries. This is how we do it. Ride-on products. Walk-behind products. Handheld products. Accessories and garden tools. Watering products. Construction products.

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Who we are and what we do

Who we are and what we do


Who we are and what we do

Every day we are making forestry, gardening and construction easier for people in more than 100 countries.


This is how we do it

This is how we do it

Ride-on products

Walk-behind products

Handheld products

Accessories and garden tools

Watering products

Construction products


More than 320 years of innovation

More than 320 years of innovation

2006

1689

1959

Listed on NASDAQ OMX Stockholm

Weapons foundry

Chainsaws

1918

1978

2010

New production facility in Mielec, Poland

Lawn mowers

Part of Electrolux


Husqvarna today

Husqvarna today

The world´s largest producer of outdoor power products for forestry, gardening, construction and the European leader in watering.


Husqvarna today1

Husqvarna today

Financial data

  • Sales SEK 30 billion

  • Operating income SEK 1.6 billion

  • 16,000 employees

  • Listed on NASDAQ OMX Stockholm

Data refers to full year 2010, excluding items affecting comparability.


Husqvarna today2

Husqvarna today

Operating income

Sales

SEK bn

37%

54%

9%

Data refers to full year 2011, excluding items affecting comparability and Group common cost.


Our primary strengths

Our primary strengths

  • Strong brands

  • Efficient global distribution network

  • Broad product offering

  • Flexible supply chain


Our strong brand portfolio

Our strong brand portfolio

Core Brands

Tactical Brands

Regional Brands


Leading market positions

Leading market positions

Global no.

Global no.

Global no.

Global no.

Global no.

European no.

1

1

1-2

2

1-2

1

Garden tractors

Watering – consumer market

Chainsaws

Other petrol-powered, handheld products

Lawn mowers

Diamond tools for construction and stone industries

10


Our global presence

Our global presence

Major production facilities

Sales offices or distributors


Distribution network

Distribution network

End-users

Retailers

  • Homeowners

  • Landowners

  • Professional forest & tree care

  • Professional landscape & ground care

  • Construction industry

Dealers


Innovation is our heritage and future

Innovation is our heritage and future

  • 44% of capital expenditures in 2011 referred to new products.

  • R&D centers in US, UK, Sweden, Germany, Japan and China.

  • Primary development for exploring new technologies.


Innovative technologies

Innovative technologies

X-TORQ® technology

AutoTune™ technology

Hybrid technology

Battery-powered tiller

Automatic watering solutions

Cobra wire


Our core values

Our core values

Professionalism

For “best in class” performance

Customers first

In our actions

Core values

Teamwork

With open minds

Always with passion and a sense of urgency


Ownership structure

Ownership structure*

USA

8%

Norway, 3%

10%

8%

Others

8%

Sweden

Sweden

79%

81%

*Source: SIS Ägarservice as of 30 dec 2011.


Organization

Organization

President and CEO

Hans Linnarson

Finance & IT

Ulf Liljedahl

Legal Affairs

Olle Wallén

Purchasing

Martin Austermann

Human Resources

Per Ericson

Construction

Anders Ströby

Manufacturing &Logistics

Sascha Menges

Sales & Service

Europe & Asia/Pacific

Hans Linnarson (acting)

Sales & Service

Americas

Michael Jones

Product Management &Development

Henric Andersson


Who we are and what we do

“Right PEOPLE in right jobs make great RESULTS”


Our code of conduct

Our Code of Conduct

By applying the Code in your daily work, you are helping to ensure that our business is conducted in a responsible and sustainable way.


Our code of conduct1

Our Code of Conduct

Husqvarna believes in fair treatment of people and honest business relations based on our Code of Conduct.


Opportunities for individual growth

Opportunities for individual growth

Wepromoteouremployees and helpthemtodevelop.

Talent management ensuresthat the right person with the right talent is in the right position.

We encourage mobility between functions, business units, countries and regions.


Europe asia pacific

Europe & Asia/Pacific

Share of Group 2011

  • Sales & service, Demand chain, Trade marketing and Product care.

  • Global responsibility for Brands.

  • Approximately 30% market share in the region.

  • Approximately 60% of sales are under the Husqvarna and Gardena brands.

  • Distribution network

    • Dealers

    • Retail chains such as Bauhaus, bauMax, Homebase, castorama, Kesko, OBI etc.

Sales

54%

Operating income*

Brands

* Excluding items affecting comparability and group common cost.


Americas

Americas

Share of Group 2011

  • Sales & service, Demand chain, Trade marketing and Product care.

  • Manufacturing (Americas).

  • Leading market positions, especially for chainsaws.

  • Distribution network

    • Dealers

    • Sears, Lowe’s, Walmart and Home Depot.

Sales

37%

Operating income*

Brands

* Excluding items affecting comparability and group common cost.Operating income for the yearwas negative.


Construction

Construction

Share of Group 2011

  • Sales & service, Trade marketing, Demand & supply, R&D and Manufacturing.

  • Global leading market position with approximately 15% market share.

  • Equipment and diamond tools for construction and stone industries.

  • Distribution network

    • Direct sales to construction contractors, construction retailers, rental companies and specialized dealers.

Sales

9%

Operating income*

Brands

* Excluding items affecting comparability and group common cost.


Product management development

Product Management & Development

  • Global function for

    • Global categories

    • Design

    • R&D

    • Quality

  • A rapid pace of high quality, customer-driven product renewal with a high level of innovation and increased focus on battery-powered products.

  • Reduce time-to-market.

  • In order to make product development more effective, development resources are gathered in a few R&D centers in key locations.

R&D centers

Products

Ride-on

Walk-behind

Handheld

Watering

Accessories and garden tools


Manufacturing logistics

Manufacturing & Logistics

  • Global function for

    • D & SC, Distribution

    • Manufacturing (Europe, Asia)

    • Manufacturing Engineering

    • Lean Program (HOS)

    • Environment

  • Industry specific challenges

    • Delivery accuracy, efficient and flexible manufacturing in a seasonal environment with short lead times.

  • A global platform for lean manufacturing and continuous improvement is one of the key priorities (Husqvarna Operating System, HOS).

Major production facilities

Production value by geographical area, 2011

Europe

North America

41%

48%

11%

Rest of the world


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