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strategiuli dagegmva

strategiuli dagegmva. dagegmvis Sedegad xdeba TanamSromlebis koordinacia dagegmvis Sedegad mcirdeba ganuzRvrelobebi; dagegmva saSualebas iZleva organizaciam Tavidan aicilos araracionaluri qmedebebi; dagegmvis procesSi xdeba standartebisa da normebis SemuSaveba. kritika.

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strategiuli dagegmva

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  1. strategiulidagegmva • dagegmvis Sedegad xdeba TanamSromlebis koordinacia • dagegmvis Sedegad mcirdeba ganuzRvrelobebi; • dagegmva saSualebas iZleva organizaciam Tavidan aicilos araracionaluri qmedebebi; • dagegmvis procesSi xdeba standartebisa da normebis SemuSaveba

  2. kritika • dagegmva organizacias aiZulebs imoqmedos garkveul CarCoebSi. • SeuZlebelia formaluri gegmis SemuSaveba dinamiuri garemos SemTxvevaSi. • formalur gegmas ar SeuZlia Secvalos intuicia da Semoqmedeba. • formaluri dagegmva ZiriTadad fokusirebulia dRevandel konkurenciaze da ara samomavlo tendenciebze. • formaluri dagegmva STaagonebs menejments gaumarTlebel ndobas momavlisadmi.

  3. TYPES OF PLANS • Strategic-Tactical • Long term- Short term • Directional-Specific • Single use- Standing

  4. MBO • Goal specificity (კონკრეტულობა) • Participative decision making (თანამონაწილეობა გადაწყვეტილებებში) • Explicit time period (კონკრეტული დრო) • Performance feedback (უკუკავშირი)

  5. strategiulidagegmvis sqema: organizaciismisia organizaciismiznebi garemopirobebisSefasebadaanalizi SWOT analizi strategiisrealizacia • alternativebisstrategiulianalizi strategiisSefaseba strategiisarCeva

  6. მისია (Mission) • ra gvinda davakmayofiloT? - momxmareblis moTxovnebi • vis vakmayofilebT? - momxmareblis jgufebi • rogor(ragziT) vakmayofilebTmomxmarebelTa moTxovnebs? - warmoebis an momsaxureobis teqnologia

  7. მიზნები (Goals, Objectives) • miznebi unda iyo konkretuli da gazomvadi • miznebis orientacia droSi. • ZneladmiRwevadi, magar realuri miznebi. • urTierTmxardamWeri miznebi.

  8. GgaremosSefaseba • Environmental scanning (garemozedakvirveba) • Competitor Intelligence (konkurentebzeinformaciisSegroveba) • Benchmarking=best practices • ISO 9000-9001 • Six Sigma

  9. გარემო ფაქტორები • ekonomikuri faqtorebi. • politikuri faqtorebi. • sabazro faqtorebi. • teqnologiuri faqtorebi. • saerTaSoriso faqtorebi. • konkurentuli faqtorebi.

  10. SWOT-ანალიზი • Strengths (ძლიერი მხარე) • Weakness (სუსტი მხარე) • Opportunities (შესაძლებლობები) • Threats (საშიშროებები)

  11. Grand Strategies • Stability strategy. • Growth strategy • vertikalurizrda • Serwyma. • akvizicia. • zrda diversifikaciis safuZvelze • Retrenchment strategy. • likvidacia • zedmetis mokveTa • Semcireba da xelaxali orientacia • Combinationstrategy • Competitive strategy • Differentiatin strategy. • Cost –leadership strategy. • Focus strategy

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