Mobile Experience Meeting
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Mobile Experience Meeting. Copenhagen 2007-06-19. Per Värnholm AB Storstockholms Lokaltrafik. About SL and the Greater Stockholm Area. Greater Stockholm Area 1 900 000 inhabitants 20 % of the Swedish population SL 500 lines (bus, metro, train, light railway) 6 000 stops

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Mobile Experience Meeting

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Mobile experience meeting

Mobile Experience Meeting

Copenhagen 2007-06-19

Per Värnholm AB Storstockholms Lokaltrafik


About sl and the greater stockholm area

About SL and the Greater Stockholm Area

Greater Stockholm Area

  • 1 900 000 inhabitants

  • 20 % of the Swedish population

    SL

  • 500 lines (bus, metro, train, light railway)

  • 6 000 stops

  • 670 000 travellers every weekday (2 383 000 boardings)

  • 80% of the inhabitants travel by SL at least once a month


Sl internet

SL Internet

  • sl.se since 1998

  • wap.sl.se (wml) since 2000

  • mobil.sl.se (xhtml) since 2006

    Statistics (average per day May 2007)

  • sl.se: 105 000 visitors

  • mobil.sl.se: 26 000 hits (not including jpl)

  • wap.sl.se: 5 600 hits (not including jpl)

  • Journey planner: 207 000 requests


Services today mobil sl se and wap sl se

Services today – mobil.sl.se and wap.sl.se

  • Journeyplanner – HaCon

  • Inhouse developed services

    • Realtime information for a selection of lines

    • Disruption information

    • Information about sms-tickets and zones

    • Contact information and contact form.

  • Personalization, Mitt SL - settings stored in sl.se

  • Based on static html/wml – editors can’t update information


Upcoming

Upcoming

  • mobil.sl.se based on Epi server cms.

    • Possibility for editors to more easy publish news, or other content of current interest

  • Enhanced device handling

  • New design for mobil.sl.se

  • New real time information for all lines (by Trivector/Hogia/Init)

  • New disruption information by (Ciber/Hogia)

  • Real time/disruption information in jpl

  • Advanced settings in jpl

  • Possibility to store Mitt SL-settings in mobile


Current design

Current design

wap.sl.semobil.sl.se


New design proposal

New design (proposal)


The users

The users

  • Survey made by SL marketing analyzis department in january 2007

  • 1011 inhabitants in Greater Stockholm area, 15-74 years old with access to the Internet.

  • 99% have heard about sl.se.

    • 95% have used sl.se

    • 43% use sl.se at least once a week.

  • 68% have heard about SL’s mobile services

    • 20% use mobile Internet services

    • 18% have used SL’s mobile services

  • 52% says that printed time tables can be replaced by the jpl


Mobile experience meeting

Have a nice summer!


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