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Mobile Experience Meeting. Copenhagen 2007-06-19. Per Värnholm AB Storstockholms Lokaltrafik. About SL and the Greater Stockholm Area. Greater Stockholm Area 1 900 000 inhabitants 20 % of the Swedish population SL 500 lines (bus, metro, train, light railway) 6 000 stops

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Mobile Experience Meeting

Copenhagen 2007-06-19

Per Värnholm AB Storstockholms Lokaltrafik

about sl and the greater stockholm area
About SL and the Greater Stockholm Area

Greater Stockholm Area

  • 1 900 000 inhabitants
  • 20 % of the Swedish population

SL

  • 500 lines (bus, metro, train, light railway)
  • 6 000 stops
  • 670 000 travellers every weekday (2 383 000 boardings)
  • 80% of the inhabitants travel by SL at least once a month
sl internet
SL Internet
  • sl.se since 1998
  • wap.sl.se (wml) since 2000
  • mobil.sl.se (xhtml) since 2006

Statistics (average per day May 2007)

  • sl.se: 105 000 visitors
  • mobil.sl.se: 26 000 hits (not including jpl)
  • wap.sl.se: 5 600 hits (not including jpl)
  • Journey planner: 207 000 requests
services today mobil sl se and wap sl se
Services today – mobil.sl.se and wap.sl.se
  • Journeyplanner – HaCon
  • Inhouse developed services
    • Realtime information for a selection of lines
    • Disruption information
    • Information about sms-tickets and zones
    • Contact information and contact form.
  • Personalization, Mitt SL - settings stored in sl.se
  • Based on static html/wml – editors can’t update information
upcoming
Upcoming
  • mobil.sl.se based on Epi server cms.
    • Possibility for editors to more easy publish news, or other content of current interest
  • Enhanced device handling
  • New design for mobil.sl.se
  • New real time information for all lines (by Trivector/Hogia/Init)
  • New disruption information by (Ciber/Hogia)
  • Real time/disruption information in jpl
  • Advanced settings in jpl
  • Possibility to store Mitt SL-settings in mobile
current design
Current design

wap.sl.se mobil.sl.se

the users
The users
  • Survey made by SL marketing analyzis department in january 2007
  • 1011 inhabitants in Greater Stockholm area, 15-74 years old with access to the Internet.
  • 99% have heard about sl.se.
    • 95% have used sl.se
    • 43% use sl.se at least once a week.
  • 68% have heard about SL’s mobile services
    • 20% use mobile Internet services
    • 18% have used SL’s mobile services
  • 52% says that printed time tables can be replaced by the jpl
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