Approaches for Growth and Sustainability
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DTT and the evolution of TV market in Europe PowerPoint PPT Presentation


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Approaches for Growth and Sustainability. DTT and the evolution of TV market in Europe. Hervé Michel – France Televisions, Deputy Director, International Affairs. Wednesday May, 25th - Hanoï. Initial equilibrium of TV market in France. Public service media License fee paid by government.

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DTT and the evolution of TV market in Europe

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Dtt and the evolution of tv market in europe

Approaches for Growth and Sustainability

DTT and the evolution of TV market in Europe

HervéMichel– France Televisions, Deputy Director, International Affairs.

Wednesday May, 25th - Hanoï


Initial equilibrium of tv market in france

Initial equilibrium of TV market in France

Public service media

License fee paid by government

Private channels

Advertising revenues or pay-revenues

HistoricalChannels

TOTAL TV OFFER

1990’s: New threat from Cable TV & Satellite TV

2


2005 the digital terrestrial television revolution

2005 & the Digital Terrestrial Television revolution

New TV offer

30$

Key benefits to consumers

  • 15 new free channels available

  • Wider choice of programs

  • Improvement of Sound & Picture quality

DTT coverage (2005)


Evolution factors of the french tv market

Evolution factors of the French TV Market

- Wider Choice available to consumers

  • Fragmentation of historical channels’ audiences

    Historical channels: 88% MS in 2005 to 65% MS in 2011

    Free TNT channels : 0% MS in 2004 to 25% MS in 2011

    - 2007: The Global economic crisis

  • Downturn in Channels revenue

  • Programs creation jeopardized

    - Internet revolution

  • UGC, Catch-up TV, VOD

  • OTT TV and soon hybrid-TV


4 main reasons to be optimistic

4 main reasons to be optimistic

1 - Audience behaviour

  • 2010: New highs in viewing levels

  • Average daily viewing time is 3hrs and 10 min

    2 -Bouquet Strategy:

  • “it’s better to fragment ourselves than to be fragmented by others”


4 main reasons to be optimistic1

4 main reasons to be optimistic

3 - Economic dominance of classic business models

  • Linear TV based on advertising & pay revenues and license fee generates 11 billions €

  • Non linear TV (VOD + Catch-up TV) generates 180 millions $

    4 - The high value of content

  • In France, 90% of program production is financed by historical broadcasters in volume (99% in financial terms).


Dtt and the evolution of tv market in europe

Thank you for your time !

HervéMichel – France Televisions, Deputy Director, International Affairs.

Wednesday May, 25th - Hanoï


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