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Approaches for Growth and Sustainability. DTT and the evolution of TV market in Europe. Hervé Michel – France Televisions, Deputy Director, International Affairs. Wednesday May, 25th - Hanoï. Initial equilibrium of TV market in France. Public service media License fee paid by government.

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Approaches for Growth and Sustainability

DTT and the evolution of TV market in Europe

HervéMichel– France Televisions, Deputy Director, International Affairs.

Wednesday May, 25th - Hanoï

initial equilibrium of tv market in france
Initial equilibrium of TV market in France

Public service media

License fee paid by government

Private channels

Advertising revenues or pay-revenues

HistoricalChannels

TOTAL TV OFFER

1990’s: New threat from Cable TV & Satellite TV

2

2005 the digital terrestrial television revolution
2005 & the Digital Terrestrial Television revolution

New TV offer

30$

Key benefits to consumers

  • 15 new free channels available
  • Wider choice of programs
  • Improvement of Sound & Picture quality

DTT coverage (2005)

evolution factors of the french tv market
Evolution factors of the French TV Market

- Wider Choice available to consumers

  • Fragmentation of historical channels’ audiences

Historical channels: 88% MS in 2005 to 65% MS in 2011

Free TNT channels : 0% MS in 2004 to 25% MS in 2011

- 2007: The Global economic crisis

  • Downturn in Channels revenue
  • Programs creation jeopardized

- Internet revolution

  • UGC, Catch-up TV, VOD
  • OTT TV and soon hybrid-TV
4 main reasons to be optimistic
4 main reasons to be optimistic

1 - Audience behaviour

  • 2010: New highs in viewing levels
  • Average daily viewing time is 3hrs and 10 min

2 -Bouquet Strategy:

  • “it’s better to fragment ourselves than to be fragmented by others”
4 main reasons to be optimistic1
4 main reasons to be optimistic

3 - Economic dominance of classic business models

  • Linear TV based on advertising & pay revenues and license fee generates 11 billions €
  • Non linear TV (VOD + Catch-up TV) generates 180 millions $

4 - The high value of content

  • In France, 90% of program production is financed by historical broadcasters in volume (99% in financial terms).
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Thank you for your time !

HervéMichel – France Televisions, Deputy Director, International Affairs.

Wednesday May, 25th - Hanoï

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