Approaches for Growth and Sustainability
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DTT and the evolution of TV market in Europe PowerPoint PPT Presentation


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Approaches for Growth and Sustainability. DTT and the evolution of TV market in Europe. Hervé Michel – France Televisions, Deputy Director, International Affairs. Wednesday May, 25th - Hanoï. Initial equilibrium of TV market in France. Public service media License fee paid by government.

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DTT and the evolution of TV market in Europe

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Approaches for Growth and Sustainability

DTT and the evolution of TV market in Europe

HervéMichel– France Televisions, Deputy Director, International Affairs.

Wednesday May, 25th - Hanoï


Initial equilibrium of TV market in France

Public service media

License fee paid by government

Private channels

Advertising revenues or pay-revenues

HistoricalChannels

TOTAL TV OFFER

1990’s: New threat from Cable TV & Satellite TV

2


2005 & the Digital Terrestrial Television revolution

New TV offer

30$

Key benefits to consumers

  • 15 new free channels available

  • Wider choice of programs

  • Improvement of Sound & Picture quality

DTT coverage (2005)


Evolution factors of the French TV Market

- Wider Choice available to consumers

  • Fragmentation of historical channels’ audiences

    Historical channels: 88% MS in 2005 to 65% MS in 2011

    Free TNT channels : 0% MS in 2004 to 25% MS in 2011

    - 2007: The Global economic crisis

  • Downturn in Channels revenue

  • Programs creation jeopardized

    - Internet revolution

  • UGC, Catch-up TV, VOD

  • OTT TV and soon hybrid-TV


4 main reasons to be optimistic

1 - Audience behaviour

  • 2010: New highs in viewing levels

  • Average daily viewing time is 3hrs and 10 min

    2 -Bouquet Strategy:

  • “it’s better to fragment ourselves than to be fragmented by others”


4 main reasons to be optimistic

3 - Economic dominance of classic business models

  • Linear TV based on advertising & pay revenues and license fee generates 11 billions €

  • Non linear TV (VOD + Catch-up TV) generates 180 millions $

    4 - The high value of content

  • In France, 90% of program production is financed by historical broadcasters in volume (99% in financial terms).


Thank you for your time !

HervéMichel – France Televisions, Deputy Director, International Affairs.

Wednesday May, 25th - Hanoï


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