2013 Internship

1. 2013 Internship Emily Moreno

2. “When you cannot make up your mind which of two evenly balanced courses of action you should take – choose the bolder.” – William Joseph Slim

3. Who Am I? Emily Moreno Class of 2016 Majors: International Business, Strategic Communications Minor: Spanish Intern at Global Prairie

4. What is Global Prairie? Integrated marketing communications company with offices around the United States.

5. Where is Global Prairie?

6. What do we do? Marketing Design/ Creative Scientific Communications Shared Media Technology Paid Media Experiential Earned Media

7. Main Points How I obtained the internship Main duties Software, technology used Professional and self skills learned Challenges Preparation Career Goals

8. How I Obtained the Internship YPO- Young Presidents Organization

9. Why I Choose Global Prairie Completely new realm of experience NOT a law firm

10. Industries in which I worked

11. What did I do? Campaign Launch Writing Social Media Event Planning Non-Profit

12. Campaign Launch Find a venue Get press Inform the media Reach out to the people

13. Writing Media Pitch Press Release Ghost Writing

14. What is Social Media? Types of Social Media Shared media Paid media Earned media

15. Shared Media

16. Event Planning Determining Prices SOW- Statement of Work Choosing Venues Travel and Stay

17. Venue Selection

18. Non-profits “We desire to be bigger than what we do.” Each year, Global Prairie donates 10% of its profits back to the communities in which we live and work

19. Non-profits

20. My Philanthropy “If you wait until you can do everything for everybody, instead of something for somebody then you will end up doing nothing for nobody.” - Malcom Bane Best Practices Analysis Customer Experience Survey

21. Best Practices Analysis

22. Customer Service Survey

23. Variables to Consider

24. All Intern Final Presentation

25. Final Presentation- Objective Objective: The 2013 internship class will assist in the launch and socialization of the new company intranet and file sharing platform to the Global Prairie team. Be responsible for understanding the tools, conducting external research, working with key internal stakeholders, developing internal communication, best practices and training documents and acting as technology champions and instructors throughout the summer.

26. Presentation Parts Research Best Practices & Training Documents Intranet Support Page & How-to documents Intranet and filing sharing training and support Workshops Engagement & Socialization Plan

27. Challenges “The biggest struggle is always the one with yourself!” Time Zones Frustrations “Honeymoon Phase”

28. Journal Entries “Keep a diary and someday it will keep you.” – Mae West

29. What did I gain? Software & Technology Professional Skills

30. Software & Technology Radian 6 Data Farm Cision

31. Professional Skills “If you spend more time asking appropriate questions rather than giving answers to questions, your listening skills will increase.” – Brian Koslow Writing Public speaking Media use and watch

32. How do you Prepare? "The will to win is worthless if you do not have the will to prepare." - Thane Yost

33. Preparation “The best preparation for good work tomorrow is good work today.” – Elbert Hubbard • Classes • Public Speaking • Global Experience • Past internships • Law Firm • Mitt Romney • Extracurricular • Mock Trial • Model United Nations

34. Building Blocks of Success!

35. Career Goals • Short Term Goals • Obtain another internship • Take classes on marketing and Excel • Long Term Goals • Graduate! • Work for a political office/ campaign

36. Questions?

37. Moving forward Obtain another internship in communications or politics Job offers: International consulting firm, two political offices, and law firm.

38. Ending Advice Know your audience!