1 / 8

Powerful Salesforce Pardot B2B Marketing Automation Solution

Salesforce Pardot works in B2B marketing Automation becomes easy to engage your customers and grow your business fast and accurately.<br>Visit - https://www.atocloud.com

atocloud
Download Presentation

Powerful Salesforce Pardot B2B Marketing Automation Solution

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Powerful Salesforce Pardot B2B Marketing Automation Solution

  2. Introduction to Marketing Automation • Marketing automation is a software platform which aids to automate the marketing and sales engagement, so you can generate more leads, and close more deals with accurate measurement of marketing success. The technology can help to grow businesses via tracking customer engagement and delivering a personalised experience. • Marketing automation helps B2B companies in many ways. It helps in Email Marketing, Social Media Marketing, Digital Advertising, Inbound Marketing, Lead Nurturing, landing page and forms. It generates more leads and moves them rapidly from the pipeline and captures true marketing ROI.  

  3. Types of Marketing Automation • B2B marketing automation-B2B marketing automation is all about a long sales cycle that usually involves a multistage procurement process and part of the ongoing relationship of repeat business.   • B2C marketing automation- Business to customers is a sales cycle, where one must convince the customers in short time duration. • Small business marketing automation- It is not just for big brands, but small businesses can equally get the benefits from marketing automation. • Mobile marketing automation- Mobiles are the new-age source of searching for things, whether for shopping or knowledge, mobile phones are more convenient.

  4. SALESFORCE MARKETING AUTOMATION

  5. What is Pardot? • Pardot is a B2B (business-to-business) marketing automation solution by Salesforce. It unifies sales and marketing together, so you can work better. It can be customised according to your company needs. As a marketer, you’re likely working on a variety of projects, in which Pardot provides a central location, so you can manage them better. It also tracks the prospect as they interact with your marketing channels, so you can tailor your outreach.  • Pardot can measure the lead qualification with 2 matrics: • Prospect score( A Numerical value) • Prospect grade( An Alphabetical value)

  6. Benefits of Pardot • Visitors - It can track the anonymous people who visit your website.   • Prospects - It can identify the individuals who are interested in your products and services.   • Demand generation - It can create a marketing strategy to build interest in your product and services.     • Conversion -It will convert visitors in prospects, after they provide the contact information such as Email address, phone no, or submit the form.    • Lead nurturing -It nourishes the dead leads via various marketing activities such as sending the emails.   • Lead qualification -It makes it possible to get in touch with each visitor for lead qualification.      • Assign to sales -After qualifying the prospects, assign it to the sales team.

  7. What is the Pardot campaign? • Pardot campaign is the first marketing-related contact between you and your prospect. This campaign will track your online related materials while a prospect touches any piece of code on your website. The tracking process works with the help of the tracker code, which is pasted or inserted into every page of your website. This allows you to track the website activity of your visitor and prospect. According to their interest, you can target them to sell your products.     • In the end, when you have learned how Salesforce Pardot works in B2B marketing Automation, it becomes easy for you to engage your customers and grow your business fast and accurately. For your Salesforce Pardot B2B marketing automation or any Salesforce related help, contact us today!

  8. Contact Follow Us On Contact@atoclud.com 0129-4032277 +91 9953170767

More Related