Allant’s client is a regional office for the nation’s leading provider of cable services offering a variety of entertainment, information and communication services to residential and commercial customers.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Allant’s client is a regional office for the nation’s leading provider of cable
services offering a variety of entertainment, information and
communication services to residential and commercial customers. The
client’s cable systems provide video, high-speed internet and phone
services. One of the most successful marketing tactics for this client is to
identify physical addresses close to service availability and contact them
directly through direct mail and direct sales contacts.
Identify “missing” or “unknown” addresses in one of the region’s most
data challenged cities
Identify duplicates and invalid addresses within the client’s file
Improves marketing campaign effectiveness for target channels
Strengthen the quality of identifiable addresses and directly impact the
Process the client’s file to obtain address standardization and identify
duplicate records (discovered over 20,500 duplicates and over 81,000
undeliverable or potentially undeliverable records)
Utilize saturation data to discover missing/dark addresses (identified
almost 19,000 additional addresses)