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Lost and Found: Discovering Unknown Addresses PowerPoint PPT Presentation


Allant’s client is a regional office for the nation’s leading provider of cable services offering a variety of entertainment, information and communication services to residential and commercial customers.

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Lost and Found: Discovering Unknown Addresses

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Lost and found discovering unknown addresses

 

BACKGROUND

RESULTS

Allant’s client is a regional office for the nation’s leading provider of cable

services offering a variety of entertainment, information and

communication services to residential and commercial customers. The

client’s cable systems provide video, high-speed internet and phone

services. One of the most successful marketing tactics for this client is to

identify physical addresses close to service availability and contact them

directly through direct mail and direct sales contacts.

CHALLENGE

Identify “missing” or “unknown” addresses in one of the region’s most

data challenged cities

Identify duplicates and invalid addresses within the client’s file

Improves marketing campaign effectiveness for target channels

APPROACH

Strengthen the quality of identifiable addresses and directly impact the

bottom line

Process the client’s file to obtain address standardization and identify

duplicate records (discovered over 20,500 duplicates and over 81,000

undeliverable or potentially undeliverable records)

Utilize saturation data to discover missing/dark addresses (identified

almost 19,000 additional addresses)


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