MAMA MISITU MEDIA WORKSHOP. THE ROLE OF MEDIA IN ADVOCACY LOCATION: MARKHAM HOTEL, DAR ES SALAAM, TANZANIA DATE:10 TH SEPTEMBER, 2008 BY EDGAR MGETA – ADVOCACY OFFICER (CARE TANZANIA). PRESENTATION OUTLINE. 1. Cover Page 2. Presentation Outline 3. Definition of Media
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THE ROLE OF MEDIA IN ADVOCACY
DAR ES SALAAM, TANZANIA
DATE:10TH SEPTEMBER, 2008
BY EDGAR MGETA – ADVOCACY OFFICER (CARE TANZANIA)
1. Cover Page
2. Presentation Outline
3. Definition of Media
4. About Media Advocacy
5. Importance of Media
6. Definition of Advocacy
7. The Advocacy Cycle
8. The role of Media in Advocacy (1)
9. The role of Media in Advocacy (2)
10. The role of Media in Advocacy (3)
11. Key issues for successful Media Advocacy
12. Mama Misitu Campaign and Media
13. The need to be cautious
14. Winding up
☺Advocacy is a process aimed at promoting a particular cause by achieving specific policy changes. It involves a set of organised and planned actions aimed at influencing decision making processes, building support, or creating a favourable climate for introducing, changing, abrogating or enforcing a law, policy, programme or a budget.
☺In public policy advocacy, we aren’t asking for a change to just benefit our family or ourselves. Instead, we are asking for a change that will improve the lives of many people, including people that we will never meet.DEFINITION OF ADVOCACY
☺Advocacy is basically a process which can be explained by an advocacy cycle
☺Advocates usually start by identifying a problem, gathering information about it, deciding what to do, planning, implementing the plan and evaluating effectiveness of the advocacy work.
☺ Out of the six (6) expected final results of Mama Misitu activities, three (3) focus on increasing awareness of stakeholders, these are:
☺ Effective use of Media is crucial to enable Mama Misitu realize all the expected final results. The three other Mama Misitu final results also depend heavily on proper use of Media to be realized.
MEDIA IS VERY INSTRUMENTAL FOR MAMA MISITU CAMPAIGN
HABARI NDIO HIYO !!!!