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Achieve Priority Goal PowerPoint PPT Presentation


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Achieve Priority Goal. Achieve Pre-sale Requirement Goal. Building Completion. Friends / Priority Phase. Conversion Phase. Construction Phase. Fill-Up Phase. GOAL Achieve Priority Member Goal. GOAL Achieve Pre-Sale Requirement.

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Achieve Priority Goal

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Achieve priority goal

Achieve

Priority Goal

Achieve Pre-sale Requirement Goal

Building Completion

Friends / Priority Phase

Conversion Phase

Construction Phase

Fill-Up Phase

GOAL Achieve Priority Member Goal

GOAL Achieve Pre-Sale Requirement

GOAL Achieve Bond Targets

GOAL Achieve Occupancy Targets

Sales Process

Sales Process

Sales Process

Sales Process

  • In-home Priority appointments

  • Group seminars

  • Priority parties

  • Appointments with all priority members in sequential Priority # order

  • Accept 10% deposit in order to reserve specific apartment home

  • Appointments with prospects in information center

  • Retention events for future residents and prospects

  • Appointments with prospects in completed community

  • Grand opening celebrated

  • Events for new leads

New Selling Tools

New Selling Tools

New Selling Tools

New Selling Tools

  • Priority brochure

  • Renderings

  • Site Plans

  • Presentation book

  • Web Site

  • Information Center DVD presentation, virtual tours

  • Scale model of community

  • Details on pricing

  • Floor plans

  • Residency Agreement

  • Charter Benefit Package

  • Construction benefits

  • Personalization process

  • Move-In Incentives

  • Price Increases

  • Resident “Ambassadors”

Lead Generation

Lead Generation

Lead Generation

Lead Generation

  • Survey

  • Event Invitations

  • Newsletters

  • Newspaper advertisements

  • Last Chance Letter

  • Priority member referrals

  • Information Center opening mailer

  • Newspaper advertisements

  • Depositor referrals

  • Depositor referrals

  • Newspaper advertisements

  • Newsletters

  • Event invitations

  • Resident referrals

  • Newspaper advertisements

  • Newsletters

  • Event Invitations

  • Networking in community


Achieve priority goal

Achieve 90% – 95% Occupancy for entire community

Decision by Sponsor to redevelop community

Redevelopment Phase

Maintenance Phase

GOAL

GOAL

Achieve

Budget Occupancy Targets

Achieve Pre-sale Requirement

Heading

Sales Process

  • Appointments with prospects in community

  • Events for new leads

  • Host seminar for existing resident base to be given first opportunity

  • Follow Priority and Conversion process in similar fashion (refer to Priority & Conversion Phases)

New Selling Tools

New Selling Tools

  • Move-in Incentives

  • Resident “Ambassadors”

  • Sponsor and existing community’s reputations

  • Utilize Priority and Conversion phase tools in similar fashion (refer to Priority and Conversion Phases)

Lead Generation

Lead Generation

  • Resident Referrals

  • Newspaper advertisements

  • Newsletters

  • Event Invitations

  • Networking in Community

  • Utilize Priority and Conversion phase lead generation in similar fashion (refer to Priority and Conversion Phases)


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