Success is 100 failure
Download
1 / 14

“Success is 100% Failure” - PowerPoint PPT Presentation


  • 106 Views
  • Uploaded on
  • Presentation posted in: General

“Success is 100% Failure”. Presentation On Miami-Dade County’s Successful Transportation Initiative Danny Alvarez, Director Surface Transportation Program CSA Group. Plan at the Beginning of Campaign. 100 Opportunities to be Heard. 13 Town Hall Meetings Live Radio Call-in Shows

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

“Success is 100% Failure”

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


“Success is100% Failure”

Presentation On Miami-Dade County’s Successful Transportation Initiative

Danny Alvarez, Director

Surface Transportation Program

CSA Group


Plan at the Beginning of Campaign


100 Opportunities to be Heard

  • 13 Town Hall Meetings

  • Live Radio Call-in Shows

  • Electronic Town Hall Meetings

  • Web Site “trafficrelief.com” (100,000 hits)

  • 2 Summits (On 2 Saturdays)


Transportation Summits

  • 2 Saturdays

  • First, last chance to be heard (900+)

  • Second, vote for priorities (1,200+)

  • Product: “People’s Transportation Plan”


People’s Transportation Plan

  • Communist ring to it

  • Stuck due to approved ballot language

  • Name Reflected process


Scientific Approach*

  • Layer previous votes on taxes

  • Remind “YES” voters to vote

  • Don’t bother “NO” voters

  • Convince “MAYBE” voters

*Political Science


14 Focus Groups

  • “MAYBE” voters only

  • All registered and likely voters (voted in 2 of last 3 general elections)

  • Likely to vote “NO” or “Undecided” (will vote “NO” on tax questions)


Broken by Groups

  • Black, non-Hispanic, elderly

  • Black, non-Hispanic, working class

  • Hispanic elderly

  • Hispanic working class

  • Non-black, non-Hispanic (31-65)


Top Messages to Vote “NO”

  • Tax will help reduce congestion

  • Tax will help local economy

  • Tax will provide travel choices

  • Citizen watchdog group will look after $


Top Messages to Vote “YES”

  • More buses and trains

  • More jobs

  • More travel choices

  • Only for transportation


Messengers

  • Train the messengers

  • Carry the same themes

  • Match the messenger and the audience

  • Prepare for debate


End Result

VICTORY!!!!!!!


More Informationdalvarez@csagroup.com305.461.5484


ad
  • Login