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“Success is 100% Failure”. Presentation On Miami-Dade County’s Successful Transportation Initiative Danny Alvarez, Director Surface Transportation Program CSA Group. Plan at the Beginning of Campaign. 100 Opportunities to be Heard. 13 Town Hall Meetings Live Radio Call-in Shows

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Success is 100 failure

“Success is100% Failure”

Presentation On Miami-Dade County’s Successful Transportation Initiative

Danny Alvarez, Director

Surface Transportation Program

CSA Group


Plan at the beginning of campaign
Plan at the Beginning of Campaign


100 opportunities to be heard
100 Opportunities to be Heard

  • 13 Town Hall Meetings

  • Live Radio Call-in Shows

  • Electronic Town Hall Meetings

  • Web Site “trafficrelief.com” (100,000 hits)

  • 2 Summits (On 2 Saturdays)


Transportation summits
Transportation Summits

  • 2 Saturdays

  • First, last chance to be heard (900+)

  • Second, vote for priorities (1,200+)

  • Product: “People’s Transportation Plan”


People s transportation plan
People’s Transportation Plan

  • Communist ring to it

  • Stuck due to approved ballot language

  • Name Reflected process


Scientific approach
Scientific Approach*

  • Layer previous votes on taxes

  • Remind “YES” voters to vote

  • Don’t bother “NO” voters

  • Convince “MAYBE” voters

*Political Science


14 focus groups
14 Focus Groups

  • “MAYBE” voters only

  • All registered and likely voters (voted in 2 of last 3 general elections)

  • Likely to vote “NO” or “Undecided” (will vote “NO” on tax questions)


Broken by groups
Broken by Groups

  • Black, non-Hispanic, elderly

  • Black, non-Hispanic, working class

  • Hispanic elderly

  • Hispanic working class

  • Non-black, non-Hispanic (31-65)


Top messages to vote no
Top Messages to Vote “NO”

  • Tax will help reduce congestion

  • Tax will help local economy

  • Tax will provide travel choices

  • Citizen watchdog group will look after $


Top messages to vote yes
Top Messages to Vote “YES”

  • More buses and trains

  • More jobs

  • More travel choices

  • Only for transportation


Messengers
Messengers

  • Train the messengers

  • Carry the same themes

  • Match the messenger and the audience

  • Prepare for debate


End result

End Result

VICTORY!!!!!!!



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