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Transmission Model. Ritual Model. Two Models of Communication. “ Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed. ” (p. 23). Ritual Model Views Media as Culture. Symbols. You. Me.

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Transmission Model

Ritual Model

Two Models of Communication

“Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed.”(p. 23)


Ritual Model

Views Media as Culture

Symbols

You

Me


Reading a newspaper [is] less a sending or gaining [of] information and more [like] attending a mass, a situation in which nothing new is learned but in which a particular view of the world is portrayed and confirmed…News is not information but drama…”(pp. 20-21)

Ritual Model

and the News


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