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RMS Vertical Bundles

RMS Vertical Bundles. Maureen Mascaro RMS Channel Marketing Manager Microsoft Corporation James Watkins Senior Product Manager, Retail Management System Microsoft Corporation. Vertical Market Approach. Background Why Vertical Markets What we did to validate Microsoft Response

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RMS Vertical Bundles

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  1. RMS Vertical Bundles Maureen Mascaro RMS Channel Marketing Manager Microsoft Corporation James Watkins Senior Product Manager, Retail Management System Microsoft Corporation

  2. Vertical Market Approach • Background • Why Vertical Markets • What we did to validate • Microsoft Response • Marketing • Product • Bundled Solutions • Distribution • ScanSource • Tech Data • Q&A

  3. Why Vertical Markets? • Retailers think of themselves as specialized, not general • Results oriented success in vertical marketing • Direct Marketing campaign 2003 • Targeted Vertical Trade Show Success • Thriving VARs are able to scale in vertical markets • Repeatable, scalable solutions

  4. What We Did to Validate • 75% to 100% of functionality required is already in RMS • Value in providing sub-segment functionality through ISVs and VARs • Strong sub-industry associations & communities • RMS Partners successful in these sub-verticals • 30% of addressable opportunity in the U.S. • Extensive Independent Merchant focus group validation

  5. Microsoft Response • Marketing • Targeted Top 4 Vertical Markets • Initial efforts in apparel and sporting goods • Campaigns kick off 11-26 • Direct Mail • Industry Publication Advertising • Trade Show Support • Partner Marketing Tools • Key influencer partnerships

  6. Microsoft Response • Product • Build out bundled solutions • Pilot and test in market • Distributor Input • Service Pack Upgrade (available on PartnerSource) • Major Bug Fixes • Operational Efficiencies • Payment Processing • Bundled Solutions in Market • Standard and Deluxe Bundles for each Vertical Market • Customization and Implementation Guides by market

  7. Bundle Configuration • ScanSource • Standard Bundle • $2999 Suggested Retail • 4 Deluxe Bundles • By Vertical Market • Tech Data • Standard Bundle • DigiPOS • Deluxe Bundle • DigiPOS Touch

  8. ScanSource Standard Bundle • Sporting Goods Standard Bundle Includes: • Pioneer POS retail specific computer with a Celeron 1ghz processor, 256mb RAM, 20gb hard drive and Windows XP Professional • SAMPO 15 inch LCD display • Cherry 104 key compact keyboard • Epson T88 Receipt printer • MMF Val-U Line Cash drawer • Metrologic Voyager 9520 Barcode scanner • ID Tech Magnetic stripe reader • Cherry Two button power wheel optical Mouse • Required cable/accessories • Microsoft Store Operations single user software • Installation of peripherals and software • VAR Price - $2299 • ScanSource Part # MIC-SPORT-S

  9. ScanSource Deluxe Bundle • Beer-Wine-Liquor Deluxe Bundle (Pictured) • Includes: • Pioneer POS computer terminal with an integrated 12” LCD touch screen, integrated Magnetic Strip Reader, Pentium III 1Ghz processor, 512mb RAM, 20gb Hard Drive, Windows XP Professional • Cherry 104 key compact keyboard • Epson T88 Receipt printer • APG Vasario Cash Drawer • Epson DM-D110 Pole display • Symbol LS9208 Omni-directional Barcode scanner • Required cable/accessories • Microsoft Store Operations single user software • Installation of peripherals and software • VAR Price - $3546 • ScanSource Part # (MIC-BWL-D)

  10. Tech Data Standard Bundle • DigiPOS Main System Unit • thermal receipt printer • Metrologic hand-held scanner • 15" LCD monitor • customer pole display • cash drawer • Programmable 128 position matrix keyboard • All required cables • Microsoft Store Operations single user software • VAR Price - $2810 • Freight Included

  11. Tech Data Deluxe Bundle • DigiPOS Main System Unit • thermal receipt printer • Metrologic wireless hand-held scanner • 15" resistive touchscreen monitor with mag stripe reader • customer pole display • cash drawer • Standard 104 keyboard • Microsoft Store Operations single user software • All required cables • VAR Price - $3245 • Includes Freight

  12. Call to Action • Educate Yourself • Implementation Guides • Webinars • Review Distributor Materials • Download SP2 for customers on Software Assurance • Check out the GTM on PartnerSource

  13. Questions ?

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