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Crowdsourcing Girl Identities

Crowdsourcing Girl Identities. Digital Gender - March 14th 2014 Camilla Hällgren - Umeå University. Crowdsourcing Girl Identities. Art - As Researc h and A ctivism Research – As D iscovery and A ctivism Concluding R emarks. camilla.hallgren@edusci.umu.se. Identity Gender.

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Crowdsourcing Girl Identities

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  1. Crowdsourcing Girl Identities Digital Gender - March 14th 2014 Camilla Hällgren - Umeå University

  2. Crowdsourcing Girl Identities • Art - As Research and Activism • Research – As Discovery and Activism • ConcludingRemarks camilla.hallgren@edusci.umu.se

  3. Identity Gender Power RESEARCH& ART Contemporary Online Media Visuality Learning camilla.hallgren@edusci.umu.se

  4. Art – As Research and Activism Exploringthe human condition not onlythroughnumbers and words - butalsothroughart Themes: Power, learning, identity,gender Using art tocomment, question, provoke, challenge and intervene camilla.hallgren@edusci.umu.se

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  11. Art – As Research and Activism Strength: Images stimulates emotional reactions Weakness: Norms about emotional values Methodology: Multifunction of text and art to attract interest and at the same time challenge the viewer Combination of macrotechnique, 12 mms model train figures in everyday scenarios, and gender theoriesLittle Sweden Art: Big issues on a small scale camilla.hallgren@edusci.umu.se

  12. Art – As Research and Activism Dissemination Online Social Media Blog, Facebook, Twitter and Instagram The art blog: www.littleswedenart.com First published December 2009 80 000 visitors from all over the world. Sweden, US, Germany and Russia Facebook Group: Little Sweden Art (140 members) Instagram: @littleswedenartFirst published in August 2012 54 images 2025 followers3398comments, 21 744likes. InstagramAwards - AmselcomFamilywho shows ”the mostunique artist on Instagram” - The Josh Johnson forum, a communityof 220 000 members. Little Sweden Art wasawarded and recognised as ”…definitelythinkingoutof the typicalmacro box” and as ”somethingoutof the ordinary.” - By the Friendsof the World Group who ”Awards worldwidebeautifulshots” - Winner of the What Eye Cee Group - RebelMacro Finalist - Kwaiiof the day camilla.hallgren@edusci.umu.se

  13. Dissemination – other channels- Recent exhibition at Skellefteå Art Hall- The National Public Art Council in Sweden 2010 - Museums - Municipal arts centres - County councils- Idaho State University- Local news- TV - Book covers- University web - Printed Edition: Gallery AnderssonSandström Art – As Research and Activism camilla.hallgren@edusci.umu.se

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  15. Research – As Discovery and Activism “- Do YouthinkI’mPretty?” Crowdsourcing Girl Identities • The overall aim in the project is toconductempirical, theoretical • and artisticexplorationsofgirls’ online identity-makingtofurtherourunderstandingof the relation between online culture, gender and • youngpeoples’ identity-making • The interactionbetween online cultures and youths’ identitymaking camilla.hallgren@edusci.umu.se

  16. CrowdsourcingIdentities? - To conceptualizepossibleidentitymakingstrategies in social media - A metaphorfor understandingyounggirls’ online explorations and learningsabout gender - As an extentionto pre-digital theoriesaboutidentityconstruction - The online practiceofobtaining feedback on youridentity, from a largegroupofpeople (Camilla Hällgren 2014) ________________________________________________________ ”Crowdsourcingis the practiceofobtainingneeded services, ideas, or content by solicitingcontributions from a largegroupofpeople, and especially from an online community, ratherthan from traditionalemployees or suppliers” Wikipedia2014-03-06 camilla.hallgren@edusci.umu.se

  17. CrowdsourcingIdentities– WhyImportant? - As an exampleofcontemporaryidentitymakingstrategies - As an exampleofusing the media ratherthanbeingused by the media - As somethingempowering - Identitymakingmay be amatterofmakinglifechances. - Whoyoumay, canbe, whatchoicesyoucanmake and howyouridentity is read - it is a matterofpower camilla.hallgren@edusci.umu.se

  18. CrowdsourcingIdentities – Whynow? • The global changeovertowards the NetworkSociety (van Dijk, Castells and others) • New media - networkingtechnologies – othercapabiltiestointeraction • Web 1.0, 2.0, 3,0, UGC and SNS • ”…nobodyknowsyouare a dog” (Steiner 1993) • Selfhood as inner conversationtransformedtoexternalinteractiveperfomance(Loveless and Williamson 2013) • The ”Demoticturn” A shift in the relation between media and people(Graeme Turner 2010) camilla.hallgren@edusci.umu.se

  19. CrowdsourcingIdentities – HowtoResearch? • Research Object • Online expressions ofidentitymaking • Instancesofexplorationsof the self • (…not presentations of the self or expressions ofparticularidentites) • Method • Netnography(Kozinets) • Non participantobservations • Criticalvisualmethod (Rose 2013) • Purposeful sampling relatingtostudypurpose (Patton) • Analyticalobjects • UserGeneratedContents (UGC) • Online, first person video visuals and writtencomments camilla.hallgren@edusci.umu.se

  20. CrowdsourcingIdentities – Ethics? - Non-participatory observations - Publiclyavailable online material - Masking - Terms ofUse - Followingfundamental rightsof human dignity, autonomy, minimizationof harm and respecttopersons - Contexturalintegrety, context-relative norms (Nissenbaum 2011) - Acknowledgement of privacy in public (AoIR 2012, Vetenskapsrådet, Kozinet 2011, ESOMAR 2013, Nissenbaum 2011, IakomedisSvedmark 2012, Dunkels 2013) camilla.hallgren@edusci.umu.se

  21. CrowdsourcingIdentities – Images as UnitsofAnalysis? - Suggeststhat images aremorethanshapesand colours - Carries information/embodies: values, norms, social processes (Sverrison, 2011, Pauvell, 2012) Social documents. - Representations ofhow the producers and the audiencesawthingsat thatparticulartime. Non-material dimensions ofculture. - Online folk documents. Part of the circuitofculture. (du Gay 1997, Wagner 2012) - “Search for the society in the picture and the pictures’ role in the society” (Sverrison, 2013:166) camilla.hallgren@edusci.umu.se

  22. CrowdsourcingIdentities–TheoreticalFramework • Identity • George Herbert Mead (1934) Thoughtsabout the self. Developed by ErvingGoffman (1959) Transferredinto a mediatedcontextby Joshua Meyrowitz (1985) ("The localnessofexperience is a constant.") (Thumin, 2011) • ”…sense of always looking at one’s self through the eyes of others" (W.E.B Du Bois1903) • Gender(de Beauvoir1949, Rubin1976, Young 1980, Hirdman 1987, Butler, Connel,Yates, Walkerdine) • Particpatorycultureframework(Jenkins, Burgesand Green, 2009, Chau, 2010) • Youth online (Dunkels, Boyd, Buckingham, Livingstone) • Feminist concern and CriticalNormative approach camilla.hallgren@edusci.umu.se

  23. CrowdsourcingIdentities– Theory– Identity • Understandingofwhoweare (Taylor 2002) • Identityparadox – (Latin IDEM- the same) • Somethingunique and somethingweshare (Buckingham 2008) • Alsohowwearepositioned – powerdimensions • Bauman – fluid identity, almostlimitetlesnegotietable • Identity – a performanceshaped by context (Goffman 1959) • As a functionofinteractionwithothers (Wagner 2011) • Intersectionalityofidentity dimensions (Crenshaw 1989) camilla.hallgren@edusci.umu.se

  24. CrowdsourcingIdentities – The Girl Camilla Hällgren - hallgren.camilla@gmail.com

  25. CrowdsourcingIdentities – The Girl Linguistically Socially and culturally Individual experience Intersectionally Life stage Generation GenderSocial classEthnicityNationalitySexual orientationAble bodinessMental abilities Situational Relational Power Politically Symbolically Existential condition Psychologically Biologically Camilla Hällgren - hallgren.camilla@gmail.com

  26. ConcludingRemarks • - Whatcanwelearnaboutourexistence at the intersectionbetween art and research? camilla.hallgren@edusci.umu.se

  27. ConcludingRemarks - Longer Version • - Howimportantareonline inputs toidentitymakingcomparedtoothersources/mirrors? • - To whatextent is a persons online • Information tobeeseen as an extension ofthe self?And vice-versa?- Whatis digital aboutdigital identity/gender?- Whatmaybe the mainethicalissuesofresearchingonline identitymaking? • - Whatcanwelearnabout the society and human conditionsthrough the studyofitsvisualartefacts? • - Wheredoes the unitofanalysis start andwheredoes it end? • - Howtobalancegreatpotentials for selfexpressinos, educationactivismand greatpotentials for commercialinterestsand surveillance?- Whatcanwelearnaboutourexistence at the intersectionof art and research? camilla.hallgren@edusci.umu.se

  28. Camilla Hällgren Department of Applied Educational Science Interactive Media and Learning UmeåUniversity Camilla.Hallgren@edusci.umu.se www.littleswedenart.com camilla.hallgren@edusci.umu.se

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