Consumer sovereignty
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Consumer Sovereignty. Social Studies/Economics. Descriptive Overview:. In a free enterprise system, the consumer determines whether any business succeeds or fails. Therefore, businesses compete with each other for the consumer-driven market of goods and services. Lesson Objectives/Goals:.

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Consumer Sovereignty

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Consumer sovereignty

Consumer Sovereignty

Social Studies/Economics


Descriptive overview

Descriptive Overview:

  • In a free enterprise system, the consumer determines whether any business succeeds or fails. Therefore, businesses compete with each other for the consumer-driven market of goods and services.


Lesson objectives goals

Lesson Objectives/Goals:

Students will be able to:

  • restate the value of consumer sovereignty;

  • give examples of the “power of the customer/consumer”

  • understand the value of continuous improvement in business.


Key questions

Key Questions:

  • What factors must businesses consider to attract customers and why?

  • What is the cost of poor customer relations?

  • What are some general improvement strategies businesses can practice on a continuous basis?


Terminology vocabulary

Terminology/Vocabulary:

  • consumer

  • customer

  • sovereignty

  • status quo

  • free enterprise

  • continuous improvement


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