understanding conjoint analysis at helpwithassignment com
Download
Skip this Video
Download Presentation
Understanding Conjoint Analysis at HelpWithAssignment.com

Loading in 2 Seconds...

play fullscreen
1 / 11

Understanding Conjoint Analysis at HelpWithAssignment.com - PowerPoint PPT Presentation


  • 380 Views
  • Uploaded on

Conjoint Analysis has become one of the most widely accepted and used quantitative methods in Marketing Research. It is used to measure the various features that people perceive in a product. It is also used to learn how demand for a particular product or service is related to its price and to forecast the likely acceptance of the product in the market.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Understanding Conjoint Analysis at HelpWithAssignment.com' - assignment_maker


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
conjoint analysis
Conjoint Analysis
  • Conjoint Analysis has become one of the most widely accepted and used quantitative methods in Marketing Research.
  • It is used to measure the various features that people perceive in a product.
slide3

It is also used to learn how demand for a particular product or service is related to its price and to forecast the likely acceptance of the product in the market.

slide4

The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making.

slide5

A controlled set of potential products or services is shown to respondents and by analyzing how they make preferences between these products, the implicit valuation of the individual elements making up the product or service can be determined.

slide6

These implicit valuations can be used to create market models that estimate market share, revenue and even profitability of new designs.

slide7

The concept is frequently used in customer acceptance for new product design, in assessing the appeal of advertisements and in service design.

  • Consumers evaluate a product’s value by combining the separate utilities of each attribute.
slide8

The most desirable product is the one that has the most desirable bundle of benefits and attributes.

  • Different segments have different preferences for different attributes- the job is to figure out what these preferences are for the target.
slide9

By constructing a set of hypothetical products by combining the different attributes at different levels will show not just the attributes but also how much of an attribute is desired and how important that attribute is relative to all other possibilities.

slide10

Conjoint analysis is a sophisticated technique and there are technical issues that need to be considered. In particular, the design of attributes is a crucial step in a conjoint project as choices between poorly defined levels can render the exercise meaningless.

helpwithassignment com
HelpWithAssignment.com

For more details on Marketing you can visit our website at http://www.helpwithassignment.com/marketing-assignment-helpand http://www.helpwiththesis.com

ad